Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just check out headlines.
Visitors to your website only checked out 20% of the material you compose.
Individuals only check out the very first 2 words on a line– typically, they miss out on the third word.
It’s numbers like this that make you believe you must work with a copywriter.
However then you learn more about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, gain more presence, attract more leads, earn more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually require to make sales is fantastic sales copy” (lies).
75% of visitors to a website take notice of the total quality of the copy, however, and they’ll avoid doing business with a company that doesn’t have tidy and expert copy.
Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter understands what works. They only discover what works after they go through some experimentation, gain some real information around where consumers are leaving and where they’re spending the most time, and improve the copy based upon the results.
If they don’t know what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A precise understanding of who your perfect consumers are, what their biggest “discomforts” are, and where they presently live.
Specific, trustworthy, and consistent “power” words that harness powerful, emotional and mental triggers that assist people to purchase your services and products.
And that’s exactly what Copywriting Secrets, a fundamental and powerful book for anybody who wants to generate income utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.
When it comes to inspiring individuals to purchase, it’s a testimony to the power of words. When you need to sell anything online, it’s also a clear recognition of simply how crucial content marketing has become.
Most people hear “copywriting” and they think they’re speaking to someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you ought to be communicating information to your leads at a third-grade reading level.
That means you value your potential customers’ time and you want to give them access to your offer as plainly and tactically as possible.
Now, the “method” part of copywriting secrets originates from knowing which buttons to push when you’re writing advertisement copy or how to inform a sales story that guides a client from being unaware about how to fix a problem to absolutely gung-ho about your service.
In my experience, copywriting is simpler: It’s like being someone’s best good friend and their worst opponent all on one page.
Consider it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start off describing your reader’s deepest, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.
Then, using words, you continue to poke them all over it harms. Slowly, they keep in mind why they require to change, do something about it, or merely make a different decision.
And then, you’re their best friend. You provide them an option that really works, without being aggressive, scammy, or salesy.
Now, lots of business owners will inform you that what they want is for quality results in open their wallets and buy. However the fact is that copywriting is about trading something even more valuable.
Something that’s almost a limited resource.
With a lot of solutions, deals, opportunities, services, and items, the only possible way for your prospects and readers to trust you, buy from you, and remain devoted to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everyone can utilize a reputable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking stunning was part of copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Make more subscribers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “compose fantastic copy.”.
Except that whenever you try, your words fail to encourage anyone to purchase– except maybe your mom and a few loyal friends.
But the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in certain structures.
Does this noise familiar?
If not, checked out that quote once again.
Consider another idea in marketing that relies on strategic placement, building blocks, and the rational, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to act in such a seamless and natural method, your potential customers will not even recognize they’re being persuaded.
Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he knows his lane or area of proficiency depends on helping entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his credentials:.
He’s the creator and owner of a direct response marketing company.
He commits numerous hours every year to coaching one-on-one company owner in the Funnel Scripts neighborhood.
He’s a very popular author who has actually been running online since he initially started selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced multiple offers for his own products and those of others using sales letters that have actually generated him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting know-how.
Most importantly, he used his self-taught copywriting abilities to earn millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
If this isn’t the right man to give you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the complete review, I want to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and details of your deal to create high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
Which can conserve you a huge quantity of time. It’s the perfect alternative to keeping an in-house copywriter or creating copy from scratch.
A lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
They might seem similar because Jim Edwards dealt with both– however that should simply show how powerful his capability as a copy creator genuinely is.
The Copywriting Secrets book, on the other hand, will provide you everything you need to personalize, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are lots of “secrets” to persuading people– and, typically, you need to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets work together so you can use the formulas to construct persuasion over time. Some examples in the book include:.
The “Love me. Your words need to elicit really strong feelings from people and force them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each possibility, which is perfect for a sales funnel, using the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to quickly persuade consumers to purchase choice, utilizing deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words clients use to describe what they want to buy (page 104).
8 particular locations online that will show you the precise triggers inspiring your potential clients and getting them to invest their cash. You can use this to position your own item, service, training, software (page 69-71).
How to quickly assemble the “foundation” of sales copy that create a “little city of desire” for your customers and prospects (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer amount of details Jim Edwards packs in a mere book.
So I’ve broken down his deliverables into 5 fundamental areas. I’ll quickly summarize what you ought to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that fantastic copywriting leaves clues. This section exposes solutions and templates for e-mails, sales, and advertisements letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through sales, advertisements, and emails letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase much faster. And the very best method to do that through copywriting is to utilize four standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while privately finding out the reality? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to offer your consumers value and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Typically, you can use data to guide your choices.
You can also use the feedback to plug into a few proven approaches for improving your emails, ads, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
However, Jim likewise makes you a special pledge. You can ask for a refund and you do not have to send the book back if you don’t like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the initial deal. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will encourage your audience, no matter what you offer.
sales story secrets.
This is the book you desire on your side when you’re prepared to get even more thorough with discovering copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used each and every single technique in Copywriting Secrets.
What I understand for sure, however, is that whenever I sit down to compose any of my marketing products, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?