Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just check out headlines.
Visitors to your website just checked out 20% of the content you compose.
Individuals just read the first two words on a line– generally, they miss out on the third word.
It’s numbers like this that make you think you ought to work with a copywriter.
Then you learn about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, get more presence, attract more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly require to make sales is fantastic sales copy” (lies).
75% of visitors to a website take notice of the overall quality of the copy, though, and they’ll avoid doing business with a company that does not have tidy and professional copy.
Facts like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter understands what works. They only learn what works after they go through some experimentation, acquire some real information around where clients are leaving and where they’re investing the most time, and improve the copy based on the outcomes.
If they do not understand what works, how can they assist you make more sales?
All you need are:
Copy solutions that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.
A precise understanding of who your perfect clients are, what their greatest “discomforts” are, and where they currently live.
Specific, trustworthy, and constant “power” words that harness powerful, emotional and mental triggers that assist people to purchase your services and products.
Which’s precisely what Copywriting Secrets, a basic and effective book for anyone who wishes to make money using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.
When it comes to motivating individuals to purchase, it’s a testament to the power of words. When you require to offer anything online, it’s likewise a clear recognition of just how essential content marketing has actually ended up being.
Many people hear “copywriting” and they believe they’re speaking to somebody who practices copyright law.
However copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you need to be interacting information to your leads at a third-grade reading level.
That implies you worth your potential customers’ time and you want to give them access to your offer as clearly and strategically as possible.
Now, the “method” part of copywriting tricks comes from understanding which buttons to press when you’re composing ad copy or how to inform a sales story that guides a consumer from being unaware about how to fix an issue to absolutely gung-ho about your service.
But, in my experience, copywriting is easier: It’s like being someone’s best friend and their worst enemy all on one page.
Consider it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A websites,
… you start off explaining your reader’s inmost, darkest, most prevalent pain to them. You hold up a really unpleasant mirror.
Using words, you continue to poke them everywhere it harms. Gradually, they remember why they require to alter, act, or merely make a different decision.
And after that, you’re their best friend. You offer them a solution that in fact works, without being aggressive, scammy, or salesy.
Now, numerous business owners will tell you that what they desire is for quality results in open their wallets and purchase. But the fact is that copywriting is about trading something much more valuable.
Something that’s almost a scarce resource.
And that’s attention.
With many options, offers, opportunities, products, and services, the only possible way for your prospects and readers to trust you, buy from you, and remain devoted to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everybody can utilize a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the really formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking beautiful became part of copywriting secrets. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “write excellent copy.”.
Except that every time you attempt, your words fail to encourage anyone to buy– except perhaps your mom and a couple of devoted good friends.
The book shares with you the greatest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of foundation, you are putting the building blocks together, and after that you are putting them in specific structures. [Your words are] constructing a little city of desire for your person to live and come in.”.
Does this noise familiar?
If not, read that quote once again.
Think of another idea in marketing that relies on strategic placement, building blocks, and the rational, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to act in such a smooth and natural method, your potential customers won’t even realize they’re being persuaded.
Tip: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he understands his lane or area of expertise depends on helping business owners make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his credentials:.
He’s the founder and owner of a direct reaction marketing company.
He commits numerous hours every year to training one-on-one entrepreneur in the Funnel Scripts community.
He’s a very popular author who has been running online given that he first started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released several offers for his own products and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.
Most importantly, he used his self-taught copywriting abilities to make millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
So if this isn’t the ideal person to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the full evaluation, I wish to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and details of your deal to develop high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can save you a massive amount of time. It’s the best alternative to keeping an internal copywriter or developing copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
They might seem comparable since Jim Edwards dealt with both– however that must just show how effective his ability as a copy developer genuinely is.
The Copywriting Secrets book, on the other hand, will give you everything you need to tailor, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “secrets” to convincing individuals– and, frequently, you have to employ a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can utilize the formulas to develop persuasion in time. Some examples in the book include:.
The “Love me. Your words ought to elicit very strong feelings from people and force them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).
Learn how to make more on each prospect, which is best for a sales funnel, using the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to quickly convince consumers to purchase decision, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words clients use to describe what they want to buy (page 104).
8 particular locations online that will reveal you the exact triggers inspiring your prospective clients and getting them to invest their cash. You can use this to place your own product, service, coaching, software (page 69-71).
How to quickly assemble the “building blocks” of sales copy that create a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of information Jim Edwards crams in a mere book.
I’ve broken down his deliverables into five basic sections. I’ll quickly summarize what you should anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not simply that excellent copywriting leaves ideas. It’s that great copy can constantly be plugged in and “built” using formulas– and these work no matter what you sell. This area reveals formulas and templates for emails, advertisements, and sales letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through sales, advertisements, and e-mails letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll purchase faster. And the best method to do that through copywriting is to use four standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist individuals to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while secretly determining the reality? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to provide your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Often, you can utilize data to direct your decisions.
You can also use the feedback to plug into a couple of tested techniques for enhancing your e-mails, advertisements, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This means that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim likewise makes you a distinct pledge. You can ask for a refund and you do not have to send out the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the original deal. The audio variation will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the ideal stories that will encourage your audience, no matter what you sell.
sales story secrets.
This is the book you want in your corner when you’re prepared to get back at more extensive with discovering copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every method in Copywriting Secrets.
What I know for sure, however, is that every time I take a seat to compose any of my marketing materials, sales pages, advertisements, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I end up being a master copywriter. What about you?