Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people just check out headings.
Visitors to your website just checked out 20% of the content you compose.
Individuals only check out the first two words on a line– typically, they miss the 3rd word.
It’s numbers like this that make you think you should work with a copywriter.
However then you learn about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, get more exposure, bring in more leads, earn more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly need to make sales is fantastic sales copy” (lies).
75% of visitors to a website focus on the total quality of the copy, however, and they’ll avoid doing business with a business that does not have expert and clean copy.
Truths like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter knows what works. They only learn what works after they go through some trial and error, gain some real information around where consumers are leaving and where they’re investing the most time, and refine the copy based upon the results.
If they don’t understand what works, how can they help you make more sales?
All you need are:
Copy solutions that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your ideal consumers are, what their biggest “discomforts” are, and where they presently live.
Particular, reputable, and constant “power” words that harness powerful, emotional and psychological triggers that assist people to buy your products and services.
And that’s precisely what Copywriting Secrets, a fundamental and effective book for anyone who wishes to earn money using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it concerns motivating individuals to purchase. It’s likewise a clear acknowledgement of just how essential content marketing has become when you require to offer anything online.
Most people hear “copywriting” and they think they’re speaking to somebody who practices copyright law.
But copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you ought to be interacting information to your leads at a third-grade reading level.
That implies you value your potential customers’ time and you want to provide access to your offer as plainly and strategically as possible.
Now, the “technique” part of copywriting tricks comes from understanding which buttons to press when you’re composing ad copy or how to tell a sales story that guides a client from being uninformed about how to resolve an issue to absolutely gung-ho about your service.
But, in my experience, copywriting is simpler: It’s like being someone’s friend and their worst opponent all on one page.
Consider it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you start off describing your reader’s inmost, darkest, most pervasive discomfort to them. You hold up an extremely unpleasant mirror.
Utilizing words, you continue to poke them all over it injures. Gradually, they keep in mind why they require to alter, take action, or merely make a various choice.
And after that, you’re their buddy. You provide them an option that actually works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will tell you that what they desire is for quality results in open their wallets and buy. However the truth is that copywriting has to do with trading something far more valuable.
Something that’s practically a scarce resource.
And that’s attention.
With numerous services, offers, chances, services, and products, the only possible method for your readers and prospects to trust you, purchase from you, and stay loyal to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everybody can utilize a reputable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning belonged to copywriting tricks. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Make more customers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “compose fantastic copy.”.
Except that each time you try, your words fail to encourage anyone to buy– except maybe your mom and a couple of faithful pals.
But the book show you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the foundation together, and after that you are putting them in specific structures. [Your words are] developing a little city of desire for your person to live and come in.”.
Does this noise familiar?
If not, read that quote again.
Think about another principle in marketing that relies on tactical positioning, foundation, and the sensible, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to take action in such a seamless and natural way, your potential customers will not even realize they’re being persuaded.
Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he understands his lane or location of know-how lies in assisting business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his credentials:.
He’s the founder and owner of a direct action marketing firm.
He dedicates numerous hours every year to coaching individually business owners in the Funnel Scripts community.
He’s a best-selling author who has actually been running online given that he first began selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced numerous offers for his own products and those of others using sales letters that have actually generated him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.
Best of all, he used his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
If this isn’t the best person to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the complete evaluation, I wish to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and information of your offer to produce high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
Which can save you a huge amount of time. It’s the best option to developing or keeping an in-house copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
They may appear comparable since Jim Edwards dealt with both– but that need to just demonstrate how effective his capability as a copy developer truly is.
The Copywriting Secrets book, on the other hand, will give you whatever you require to customize, modify, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are lots of “secrets” to persuading individuals– and, frequently, you need to employ a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks work together so you can use the formulas to build persuasion in time. Some examples in the book consist of:.
The “Love me. Your words ought to elicit really strong emotions from people and require them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each prospect, which is perfect for a sales funnel, using the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to immediately encourage clients to buy choice, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your client and find the “magic” words consumers utilize to describe what they wish to purchase (page 104).
8 particular places online that will show you the exact triggers inspiring your potential customers and getting them to invest their money. You can use this to position your own product, service, coaching, software (page 69-71).
How to rapidly assemble the “foundation” of sales copy that create a “little city of desire” for your customers and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of info Jim Edwards crams in a simple book.
So I’ve broken down his deliverables into five standard sections. I’ll quickly summarize what you must anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that great copywriting leaves clues. This section exposes formulas and design templates for sales, advertisements, and e-mails letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through sales, e-mails, and ads letters? And the best method to do that through copywriting is to utilize four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that among the very best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while privately determining the fact? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to provide your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Often, you can use information to assist your decisions.
But you can also utilize the feedback to plug into a few proven approaches for enhancing your advertisements, e-mails, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This indicates that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim also makes you an unique guarantee. If you do not like it, you can ask for a refund and you don’t need to send the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the original offer. The audio variation will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the ideal stories that will motivate your audience, no matter what you sell.
sales story tricks.
When you’re all set to get even more extensive with discovering copywriting secrets for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every method in Copywriting Secrets.
What I understand for sure, though, is that every time I take a seat to write any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I become a master copywriter. What about you?