Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just read headings.
Visitors to your website just checked out 20% of the material you compose.
Individuals just check out the first two words on a line– typically, they miss the third word.
It’s numbers like this that make you believe you must employ a copywriter.
Then you find out about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, acquire more visibility, bring in more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually require to make sales is excellent sales copy” (lies).
75% of visitors to a site take notice of the overall quality of the copy, though, and they’ll prevent doing business with a company that does not have professional and clean copy.
Facts like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter knows what works. They just discover what works after they go through some trial and error, acquire some genuine information around where consumers are leaving and where they’re investing the most time, and fine-tune the copy based upon the results.
If they do not understand what works, how can they help you make more sales?
All you require are:
Copy formulas that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.
A precise understanding of who your perfect clients are, what their biggest “discomforts” are, and where they currently live.
Particular, dependable, and consistent “power” words that harness powerful, psychological and psychological triggers that guide individuals to purchase your services and products.
And that’s exactly what Copywriting Secrets, a essential and powerful book for anyone who wants to earn money utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.
It’s a testimony to the power of words when it pertains to encouraging individuals to buy. When you require to offer anything online, it’s also a clear acknowledgement of simply how crucial content marketing has actually ended up being.
The majority of people hear “copywriting” and they think they’re speaking to someone who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you need to be communicating info to your leads at a third-grade reading level.
That suggests you value your potential customers’ time and you wish to give them access to your offer as clearly and strategically as possible.
Now, the “technique” part of copywriting secrets originates from understanding which buttons to press when you’re composing ad copy or how to tell a sales story that guides a consumer from being unaware about how to fix a problem to completely gung-ho about your option.
But, in my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst opponent all on one page.
Think about it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you begin explaining your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a really undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it injures. Gradually, they keep in mind why they require to change, take action, or just make a various decision.
And then, you’re their best friend. You provide them an option that really works, without being aggressive, scammy, or salesy.
Now, many entrepreneurs will tell you that what they want is for quality causes open their wallets and buy. The fact is that copywriting is about trading something far more important.
Something that’s nearly a scarce resource.
And that’s attention.
With many services, deals, opportunities, items, and services, the only possible way for your potential customers and readers to trust you, buy from you, and stay devoted to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everyone can utilize a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking stunning belonged to copywriting tricks. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Make more subscribers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “write great copy.”.
Other than that whenever you try, your words fail to persuade anybody to purchase– except maybe your mother and a few faithful pals.
But the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and after that you are putting them in specific structures. [Your words are] developing a little city of desire for your person to live and come in.”.
Does this sound familiar?
If not, read that quote once again.
Think of another principle in marketing that relies on strategic placement, building blocks, and the rational, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy abilities go together. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to do something about it in such a seamless and natural way, your prospects won’t even understand they’re being convinced.
Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is smart– he understands his lane or area of competence depends on assisting entrepreneurs make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his credentials:.
He’s the creator and owner of a direct response marketing firm.
He dedicates hundreds of hours every year to training individually company owner in the Funnel Scripts community.
He’s a best-selling author who has been running online considering that he initially began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced several deals for his own items and those of others using sales letters that have produced him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.
Best of all, he utilized his self-taught copywriting skills to earn millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
If this isn’t the right man to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the complete evaluation, I want to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and details of your deal to produce high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
And that can save you a huge quantity of time. It’s the perfect option to creating or keeping an in-house copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
They might appear similar since Jim Edwards dealt with both– but that need to simply show how effective his ability as a copy developer truly is.
The Copywriting Secrets book, on the other hand, will offer you whatever you require to personalize, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “tricks” to persuading individuals– and, typically, you have to employ a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets interact so you can utilize the formulas to build persuasion with time. Some examples in the book include:.
The “Love me. Your words must elicit very strong emotions from people and force them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each possibility, which is ideal for a sales funnel, using the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to quickly persuade customers to buy decision, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and find the “magic” words consumers use to explain what they wish to purchase (page 104).
8 particular locations online that will reveal you the specific triggers motivating your possible customers and getting them to spend their money. You can utilize this to position your own item, service, training, software application (page 69-71).
How to rapidly put together the “foundation” of sales copy that develop a “little city of desire” for your consumers and potential customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of details Jim Edwards packs in a simple book.
I’ve broken down his deliverables into 5 basic sections. I’ll quickly summarize what you must anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that great copywriting leaves clues. This area exposes formulas and templates for advertisements, emails, and sales letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through sales, ads, and emails letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll purchase faster. And the very best method to do that through copywriting is to use 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct people to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that one of the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while privately determining the reality? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to offer your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can use data to assist your decisions.
However you can also utilize the feedback to plug into a couple of tested methods for improving your sales, e-mails, and advertisements letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim likewise makes you an unique promise. If you don’t like it, you can request a refund and you do not need to send the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original offer. The audio version will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will inspire your audience, no matter what you offer.
sales story secrets.
This is the book you desire on your side when you’re all set to get back at more extensive with learning copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used each and every single technique in Copywriting Secrets.
What I understand for sure, however, is that whenever I take a seat to write any of my marketing materials, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?