Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals only check out headings.
Visitors to your website just checked out 20% of the content you compose.
Individuals just read the very first two words on a line– generally, they miss out on the 3rd word.
It’s numbers like this that make you think you must work with a copywriter.
Then you find out about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, gain more exposure, bring in more leads, earn more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really require to make sales is excellent sales copy” (lies).
75% of visitors to a site focus on the total quality of the copy, though, and they’ll prevent doing business with a business that does not have tidy and expert copy.
Truths like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter knows what works. They just learn what works after they go through some experimentation, get some real data around where clients are leaving and where they’re spending the most time, and fine-tune the copy based upon the outcomes.
So if they do not understand what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you write sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your ideal customers are, what their greatest “discomforts” are, and where they presently live.
Specific, trustworthy, and consistent “power” words that harness powerful, mental and psychological triggers that direct individuals to purchase your services and products.
Which’s precisely what Copywriting Secrets, a essential and powerful book for anybody who wants to make money utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it concerns motivating individuals to buy. When you need to offer anything online, it’s also a clear recognition of just how crucial content marketing has become.
Many people hear “copywriting” and they believe they’re talking to someone who practices copyright law.
But copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you should be interacting info to your leads at a third-grade reading level.
That indicates you worth your potential customers’ time and you wish to provide access to your deal as plainly and tactically as possible.
Now, the “technique” part of copywriting secrets originates from understanding which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a client from being uninformed about how to resolve a problem to totally gung-ho about your option.
In my experience, copywriting is easier: It’s like being somebody’s finest friend and their worst enemy all on one page.
Consider it this way:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you begin describing your reader’s deepest, darkest, most pervasive pain to them. You hold up a really unpleasant mirror.
Utilizing words, you continue to poke them all over it injures. Slowly, they keep in mind why they need to change, take action, or merely make a various decision.
And after that, you’re their buddy. You offer them a solution that actually works, without being aggressive, scammy, or salesy.
Now, numerous entrepreneurs will tell you that what they want is for quality leads to open their wallets and purchase. The fact is that copywriting is about trading something far more important.
Something that’s practically a scarce resource.
And that’s attention.
With a lot of solutions, offers, products, services, and opportunities, the only possible method for your potential customers and readers to trust you, buy from you, and remain faithful to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everybody can use a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking lovely was part of copywriting tricks. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Make more subscribers, and.
Land more sales online.
Many copywriting books try to teach you how to “compose great copy.”.
Other than that each time you attempt, your words fail to convince anyone to purchase– except maybe your mommy and a couple of faithful pals.
The book shares with you the biggest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in particular structures.
Does this noise familiar?
If not, checked out that quote again.
Consider another concept in marketing that counts on tactical placement, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy abilities go together. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to do something about it in such a natural and seamless method, your prospects won’t even understand they’re being encouraged.
Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he knows his lane or area of proficiency depends on assisting business owners make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his qualifications:.
He’s the founder and owner of a direct response marketing firm.
He commits numerous hours every year to training individually company owner in the Funnel Scripts community.
He’s a best-selling author who has been operating online since he initially started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced multiple deals for his own products and those of others using sales letters that have actually created him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting expertise.
Best of all, he used his self-taught copywriting abilities to earn millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
If this isn’t the right person to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the full review, I want to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and information of your deal to create high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
And that can save you a massive amount of time. It’s the perfect alternative to producing or keeping an in-house copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
They may appear similar due to the fact that Jim Edwards dealt with both– but that must just show how effective his ability as a copy creator genuinely is.
The Copywriting Secrets book, on the other hand, will offer you everything you need to customize, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are lots of “secrets” to persuading people– and, typically, you have to use a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can use the formulas to construct persuasion over time. Some examples in the book include:.
The “Love me. Dislike me. There’s no money in the center!” strategy. Your words need to elicit extremely strong emotions from individuals and force them to decide about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each prospect, which is perfect for a sales funnel, using the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to quickly encourage consumers to purchase choice, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your client and find the “magic” words clients use to explain what they want to purchase (page 104).
8 particular locations online that will reveal you the specific triggers encouraging your potential clients and getting them to invest their cash. You can utilize this to place your own item, service, coaching, software (page 69-71).
How to rapidly put together the “building blocks” of sales copy that create a “little city of desire” for your consumers and prospects (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
It gets sort of frustrating reading about the large quantity of details Jim Edwards packs in a simple book when you examine out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 basic areas. I’ll rapidly summarize what you must expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not just that excellent copywriting leaves ideas. It’s that excellent copy can constantly be plugged in and “built” using formulas– and these work no matter what you sell. This section exposes solutions and design templates for e-mails, advertisements, and sales letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through ads, sales, and e-mails letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll purchase much faster. And the best way to do that through copywriting is to utilize 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct people to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that one of the very best copywriting tricks is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while privately finding out the reality? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to provide your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. Copywriting is only as excellent as the quantity of tweaking and refining you do.
You can also use the feedback to plug into a couple of proven approaches for enhancing your emails, sales, and ads letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim likewise makes you a special pledge. If you don’t like it, you can ask for a refund and you do not have to send out the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial deal. The audio version will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will encourage your audience, no matter what you offer.
sales story secrets.
This is the book you want in your corner when you’re prepared to get even more extensive with discovering copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every single technique in Copywriting Secrets.
What I understand for sure, though, is that whenever I take a seat to write any of my marketing products, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?