Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just read headings.
Visitors to your site just checked out 20% of the content you write.
People just read the first two words on a line– usually, they miss out on the third word.
It’s numbers like this that make you believe you need to hire a copywriter.
Then you find out about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, gain more visibility, draw in more leads, make more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly require to make sales is terrific sales copy” (lies).
75% of visitors to a site focus on the general quality of the copy, however, and they’ll prevent doing business with a business that doesn’t have tidy and professional copy.
Facts like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter understands what works. They just find out what works after they go through some experimentation, gain some genuine data around where customers are leaving and where they’re spending the most time, and improve the copy based on the results.
So if they do not know what works, how can they help you make more sales?
All you require are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your ideal clients are, what their greatest “pains” are, and where they currently live.
Particular, dependable, and constant “power” words that harness effective, emotional and mental triggers that guide people to purchase your services and products.
And that’s precisely what Copywriting Secrets, a basic and effective book for anyone who wishes to generate income utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can utilize Copywriting Secrets.
When it comes to motivating people to purchase, it’s a testimony to the power of words. When you need to offer anything online, it’s likewise a clear recognition of just how important material marketing has ended up being.
The majority of people hear “copywriting” and they believe they’re speaking to somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you should be interacting info to your leads at a third-grade reading level.
That indicates you worth your potential customers’ time and you want to provide access to your offer as clearly and strategically as possible.
Now, the “technique” part of copywriting tricks comes from knowing which buttons to press when you’re composing advertisement copy or how to tell a sales story that guides a customer from being uninformed about how to fix an issue to totally gung-ho about your solution.
In my experience, copywriting is simpler: It’s like being somebody’s finest friend and their worst enemy all on one page.
Think of it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you start describing your reader’s deepest, darkest, most pervasive pain to them. You hold up an extremely unpleasant mirror.
Then, utilizing words, you continue to poke them all over it harms. Slowly, they keep in mind why they require to alter, do something about it, or simply make a different decision.
And then, you’re their buddy. You use them an option that in fact works, without being aggressive, scammy, or salesy.
Now, many business owners will inform you that what they desire is for quality results in open their wallets and purchase. But the reality is that copywriting has to do with trading something even more valuable.
Something that’s nearly a scarce resource.
With a lot of services, deals, opportunities, products, and services, the only possible way for your readers and prospects to trust you, buy from you, and stay faithful to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everyone can utilize a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the really formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking gorgeous was part of copywriting secrets. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Earn more subscribers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “write fantastic copy.”.
Other than that each time you try, your words fail to encourage anybody to purchase– other than possibly your mama and a few loyal pals.
However the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of foundation, you are putting the building blocks together, and then you are putting them in particular structures. [Your words are] building a little city of desire for your individual to live and come in.”.
Does this noise familiar?
If not, read that quote again.
Think about another principle in marketing that relies on tactical positioning, foundation, and the logical, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to act in such a natural and smooth method, your prospects won’t even understand they’re being encouraged.
Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is smart– he knows his lane or area of proficiency depends on assisting entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his credentials:.
He’s the creator and owner of a direct response marketing company.
He commits numerous hours every year to training individually company owner in the Funnel Scripts community.
He’s a best-selling author who has been operating online given that he first started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched multiple offers for his own products and those of others utilizing sales letters that have generated him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.
Most importantly, he used his self-taught copywriting abilities to make millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
So if this isn’t the ideal man to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the full review, I want to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and details of your offer to create high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
Which can save you an enormous quantity of time. It’s the ideal alternative to creating or keeping an in-house copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
Because Jim Edwards worked on both– but that should simply demonstrate how effective his ability as a copy developer genuinely is, they may appear comparable.
The Copywriting Secrets book, on the other hand, will provide you whatever you require to personalize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “tricks” to persuading individuals– and, often, you have to utilize a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights collaborate so you can use the formulas to build persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words must elicit very strong feelings from individuals and force them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each prospect, which is best for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately encourage consumers to buy choice, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words consumers utilize to describe what they want to purchase (page 104).
8 specific locations online that will show you the precise triggers motivating your prospective consumers and getting them to invest their money. You can utilize this to position your own product, service, coaching, software (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that produce a “little city of desire” for your potential customers and consumers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer amount of info Jim Edwards packs in a mere book.
So I’ve broken down his deliverables into five basic areas. I’ll quickly summarize what you need to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of material you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the road. It’s not just that fantastic copywriting leaves hints. It’s that terrific copy can constantly be plugged in and “constructed” utilizing solutions– and these work no matter what you offer. This section reveals formulas and templates for sales, emails, and ads letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through advertisements, emails, and sales letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll buy faster. And the best way to do that through copywriting is to use 4 standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist individuals to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that one of the best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while covertly figuring out the fact? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to offer your consumers value and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this area in the Copywriting Secrets book. Copywriting is just as good as the amount of tweaking and refining you do.
But you can likewise use the feedback to plug into a few tested approaches for enhancing your advertisements, emails, and sales letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This means that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim also makes you a distinct guarantee. If you don’t like it, you can ask for a refund and you do not have to send the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio variation will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will inspire your audience, no matter what you offer.
sales story secrets.
This is the book you desire in your corner when you’re prepared to get even more thorough with finding out copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every strategy in Copywriting Secrets.
What I know for sure, however, is that whenever I sit down to write any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I become a master copywriter. What about you?