Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just check out headings.
Visitors to your site just read 20% of the content you compose.
Individuals only check out the very first 2 words on a line– generally, they miss the third word.
It’s numbers like this that make you think you must work with a copywriter.
Then you find out about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, acquire more exposure, draw in more leads, earn more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is great sales copy” (lies).
75% of visitors to a site take notice of the total quality of the copy, however, and they’ll avoid working with a business that doesn’t have clean and professional copy.
Truths like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No novice copywriter knows what works. They only find out what works after they go through some experimentation, gain some genuine information around where customers are leaving and where they’re investing the most time, and refine the copy based on the results.
So if they do not know what works, how can they assist you make more sales?
All you need are:
Copy formulas that help you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your ideal customers are, what their greatest “pains” are, and where they currently live.
Particular, trustworthy, and constant “power” words that harness powerful, mental and psychological triggers that direct individuals to buy your services and products.
And that’s precisely what Copywriting Secrets, a essential and powerful book for anybody who wants to generate income utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everyone can utilize Copywriting Secrets.
It’s a testament to the power of words when it pertains to encouraging individuals to purchase. When you require to offer anything online, it’s likewise a clear recognition of just how crucial material marketing has become.
Most people hear “copywriting” and they believe they’re speaking with someone who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you ought to be interacting info to your leads at a third-grade reading level.
That implies you worth your prospects’ time and you want to provide access to your offer as plainly and tactically as possible.
Now, the “technique” part of copywriting tricks originates from knowing which buttons to press when you’re composing ad copy or how to inform a sales story that guides a client from being uninformed about how to resolve an issue to totally gung-ho about your service.
But, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst enemy all on one page.
Consider it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you begin explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a really unpleasant mirror.
Using words, you continue to poke them all over it injures. Slowly, they keep in mind why they need to change, do something about it, or simply make a different choice.
And then, you’re their buddy. You provide them a solution that really works, without being aggressive, scammy, or salesy.
Now, many entrepreneurs will tell you that what they desire is for quality leads to open their wallets and purchase. However the truth is that copywriting has to do with trading something far more valuable.
Something that’s almost a scarce resource.
And that’s attention.
With a lot of solutions, deals, items, opportunities, and services, the only possible way for your prospects and readers to trust you, purchase from you, and remain loyal to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everybody can utilize a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the really formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking lovely became part of copywriting tricks. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Make more subscribers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “write fantastic copy.”.
Except that whenever you attempt, your words stop working to convince anyone to purchase– other than maybe your mother and a couple of devoted friends.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in specific structures.
Does this sound familiar?
If not, read that quote again.
Consider another principle in marketing that relies on strategic positioning, foundation, and the rational, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy abilities go together. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to act in such a seamless and natural way, your potential customers will not even realize they’re being convinced.
Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he knows his lane or area of proficiency depends on helping entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his credentials:.
He’s the creator and owner of a direct action marketing firm.
He dedicates numerous hours every year to coaching one-on-one business owners in the Funnel Scripts community.
He’s a very popular author who has actually been running online since he initially began selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched numerous deals for his own products and those of others using sales letters that have produced him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.
Most importantly, he utilized his self-taught copywriting abilities to make millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
If this isn’t the right guy to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the complete review, I wish to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and information of your deal to produce high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
And that can conserve you a massive amount of time. It’s the perfect alternative to keeping an in-house copywriter or creating copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
Due to the fact that Jim Edwards worked on both– but that ought to simply demonstrate how powerful his ability as a copy creator truly is, they may appear comparable.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to customize, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “tricks” to persuading people– and, typically, you have to employ a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets work together so you can utilize the formulas to construct persuasion over time. Some examples in the book include:.
The “Love me. Dislike me. There’s no cash in the center!” technique. Your words need to elicit very strong feelings from people and require them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Learn how to make more on each possibility, which is ideal for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to quickly convince consumers to make a purchase decision, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words consumers use to explain what they wish to buy (page 104).
8 particular locations online that will reveal you the exact triggers inspiring your prospective consumers and getting them to invest their cash. You can use this to position your own product, service, training, software application (page 69-71).
How to quickly put together the “foundation” of sales copy that produce a “little city of desire” for your customers and potential customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
It gets sort of frustrating reading about the sheer quantity of info Jim Edwards packs in a simple book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five basic sections. I’ll rapidly summarize what you must expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of content you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not simply that great copywriting leaves ideas. It’s that great copy can constantly be plugged in and “developed” using formulas– and these work no matter what you sell. This area reveals formulas and templates for sales, ads, and emails letters which have actually never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through sales, e-mails, and advertisements letters? And the finest way to do that through copywriting is to utilize 4 basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide people to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while covertly figuring out the truth? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to provide your clients value and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can use information to direct your choices.
But you can also utilize the feedback to plug into a couple of proven methods for enhancing your ads, e-mails, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
However, Jim also makes you a special pledge. You can ask for a refund and you don’t have to send the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio version will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the ideal stories that will encourage your audience, no matter what you offer.
sales story secrets.
This is the book you desire in your corner when you’re ready to get even more in-depth with discovering copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single technique in Copywriting Secrets.
What I understand for sure, however, is that whenever I take a seat to compose any of my marketing products, sales pages, ads, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?