Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only read headlines.
Visitors to your website just checked out 20% of the material you compose.
People only read the first two words on a line– typically, they miss the third word.
It’s numbers like this that make you believe you need to hire a copywriter.
But then you find out about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and powerful book that will teach you how to get more clicks, get more presence, draw in more leads, earn more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly require to make sales is great sales copy” (lies).
75% of visitors to a website pay attention to the overall quality of the copy, though, and they’ll prevent doing business with a company that doesn’t have clean and professional copy.
Facts like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No beginner copywriter understands what works. They only learn what works after they go through some trial and error, acquire some real data around where consumers are leaving and where they’re spending the most time, and refine the copy based on the outcomes.
If they do not understand what works, how can they help you make more sales?
All you need are:
Copy solutions that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your perfect consumers are, what their greatest “discomforts” are, and where they currently live.
Particular, dependable, and consistent “power” words that harness effective, mental and emotional triggers that assist individuals to purchase your services and items.
Which’s precisely what Copywriting Secrets, a basic and powerful book for anybody who wants to earn money using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it comes to encouraging individuals to buy. When you require to sell anything online, it’s also a clear recognition of just how important material marketing has actually become.
The majority of people hear “copywriting” and they think they’re speaking to somebody who practices copyright law.
But copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you need to be communicating information to your leads at a third-grade reading level.
That means you worth your potential customers’ time and you want to give them access to your offer as plainly and tactically as possible.
Now, the “strategy” part of copywriting secrets originates from knowing which buttons to press when you’re writing ad copy or how to inform a sales story that guides a client from being unaware about how to fix an issue to absolutely gung-ho about your option.
In my experience, copywriting is easier: It’s like being someone’s finest buddy and their worst enemy all on one page.
Think about it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you begin explaining your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a very undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it injures. Slowly, they keep in mind why they require to alter, act, or just make a different decision.
And after that, you’re their buddy. You offer them a service that in fact works, without being aggressive, scammy, or salesy.
Now, many business owners will tell you that what they desire is for quality leads to open their wallets and purchase. The reality is that copywriting is about trading something far more important.
Something that’s nearly a scarce resource.
And that’s attention.
With so many services, offers, services, opportunities, and items, the only possible method for your readers and prospects to trust you, buy from you, and remain faithful to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everyone can use a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking gorgeous became part of copywriting tricks. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Make more subscribers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “compose terrific copy.”.
Other than that whenever you attempt, your words fail to encourage anybody to buy– except perhaps your mother and a couple of faithful friends.
The book shares with you the biggest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the foundation together, and after that you are putting them in certain structures. [Your words are] constructing a little city of desire for your person to live and come in.”.
Does this noise familiar?
If not, read that quote once again.
Think about another concept in marketing that relies on strategic placement, foundation, and the rational, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy abilities go together. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to take action in such a seamless and natural method, your potential customers won’t even understand they’re being persuaded.
Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he understands his lane or area of proficiency lies in assisting entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.
He’s the founder and owner of a direct action marketing company.
He dedicates numerous hours every year to training individually business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has been running online considering that he initially started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced numerous offers for his own products and those of others utilizing sales letters that have produced him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.
Most importantly, he used his self-taught copywriting skills to earn millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
If this isn’t the ideal person to offer you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the full review, I want to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and details of your deal to develop high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can save you a huge quantity of time. It’s the perfect option to keeping an internal copywriter or creating copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
Since Jim Edwards worked on both– but that need to just demonstrate how effective his capability as a copy creator genuinely is, they may appear similar.
The Copywriting Secrets book, on the other hand, will offer you everything you require to customize, fine-tune, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “secrets” to convincing individuals– and, often, you have to use a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets collaborate so you can use the formulas to build persuasion with time. Some examples in the book consist of:.
The “Love me. Hate me. There’s no cash in the center!” technique. Your words need to elicit really strong feelings from people and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Discover how to make more on each possibility, which is best for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to quickly convince customers to make a purchase choice, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words customers utilize to explain what they wish to buy (page 104).
8 particular locations online that will show you the exact triggers encouraging your possible consumers and getting them to invest their cash. You can utilize this to place your own product, service, coaching, software application (page 69-71).
How to rapidly assemble the “foundation” of sales copy that create a “little city of desire” for your potential customers and customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large amount of information Jim Edwards packs in a simple book.
I’ve broken down his deliverables into five fundamental areas. I’ll quickly summarize what you need to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the roadway. It’s not simply that great copywriting leaves hints. It’s that great copy can constantly be plugged in and “developed” utilizing solutions– and these work no matter what you offer. This area exposes solutions and templates for sales, ads, and emails letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through sales, advertisements, and emails letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase faster. And the very best method to do that through copywriting is to use four basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while covertly figuring out the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to offer your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Often, you can use data to assist your choices.
However you can also utilize the feedback to plug into a couple of proven methods for improving your sales, emails, and ads letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim also makes you a special guarantee. You can ask for a refund and you do not have to send the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial deal. The audio version will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the ideal stories that will encourage your audience, no matter what you sell.
sales story tricks.
This is the book you desire on your side when you’re ready to get even more extensive with finding out copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every single strategy in Copywriting Secrets.
What I know for sure, though, is that every time I sit down to write any of my marketing materials, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I end up being a master copywriter. What about you?