Blue Ocean Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals just check out headings.

Visitors to your site only read 20% of the content you compose.

People only check out the first 2 words on a line– normally, they miss the 3rd word.

It’s numbers like this that make you believe you need to hire a copywriter.

Then you discover about the expenses of working with a copywriter to get more clicks:

Blue Ocean Russell Brunson

Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, gain more visibility, draw in more leads, make more subscribers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you really need to make sales is fantastic sales copy” (lies).

75% of visitors to a website pay attention to the overall quality of the copy, however, and they’ll avoid doing business with a company that does not have clean and expert copy.

Truths like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No newbie copywriter understands what works. They just discover what works after they go through some trial and error, get some real information around where consumers are leaving and where they’re spending the most time, and fine-tune the copy based upon the outcomes.

So if they don’t know what works, how can they assist you make more sales?

It’s “basic.”

All you need are:

Copy formulas that assist you compose sales copy and then hook these transformative words into the bigger structure of your sales page.

A specific understanding of who your ideal clients are, what their greatest “discomforts” are, and where they currently live.

Specific, reputable, and constant “power” words that harness powerful, psychological and emotional triggers that assist people to buy your products and services.

Which’s exactly what Copywriting Secrets, a essential and effective book for anybody who wishes to earn money utilizing ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.

When it comes to encouraging people to buy, it’s a testament to the power of words. It’s likewise a clear acknowledgement of just how crucial material marketing has actually become when you need to sell anything online.

Many people hear “copywriting” and they think they’re speaking to somebody who practices copyright law.

Copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you need to be interacting info to your leads at a third-grade reading level.

That indicates you value your prospects’ time and you want to provide access to your deal as clearly and strategically as possible.

Now, the “strategy” part of copywriting secrets originates from understanding which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a consumer from being uninformed about how to solve a problem to absolutely gung-ho about your solution.

In my experience, copywriting is simpler: It’s like being someone’s best pal and their worst enemy all on one page.

Think about it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A web page,

… you start describing your reader’s inmost, darkest, most pervasive pain to them. You hold up an extremely unpleasant mirror.

Then, using words, you continue to poke them all over it hurts. Slowly, they remember why they need to alter, take action, or merely make a different choice.

And after that, you’re their best friend. You provide them an option that actually works, without being pushy, scammy, or salesy.

Now, numerous entrepreneurs will tell you that what they desire is for quality leads to open their wallets and buy. However the fact is that copywriting is about trading something far more valuable.

Something that’s practically a limited resource.

And that’s attention.

With many services, offers, items, services, and chances, the only possible way for your prospects and readers to trust you, purchase from you, and remain faithful to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Plainly, everybody can utilize a dependable way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking stunning became part of copywriting tricks. Rather, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Draw in more leads,.

Make more customers, and.

Land more sales online.

Most copywriting books try to teach you how to “write terrific copy.”.

Other than that each time you try, your words fail to persuade anyone to purchase– other than possibly your mommy and a couple of devoted good friends.

The book shares with you the biggest secret about copywriting (and it doesn’t matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of structure blocks, you are putting the building obstructs together, and then you are putting them in certain structures.

Does this noise familiar?

If not, checked out that quote again.

Consider another idea in marketing that counts on tactical positioning, foundation, and the logical, stepwise journey that guides a possibility from start to finish.

The finish being a sale.

Sales funnels.

Which means that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to do something about it in such a smooth and natural way, your prospects won’t even understand they’re being persuaded.

Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is smart– he understands his lane or area of knowledge lies in assisting business owners make make money from funnel structure.

Blue Ocean Russell Brunson

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his credentials:.

He’s the creator and owner of a direct reaction marketing firm.

He dedicates numerous hours every year to training one-on-one entrepreneur in the Funnel Scripts neighborhood.

He’s a best-selling author who has actually been running online because he first started selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s introduced numerous offers for his own items and those of others utilizing sales letters that have generated him $2.5 million and $3 million in earnings.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.

Best of all, he used his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that right.

If this isn’t the best guy to offer you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we get into the full review, I wish to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your offer to produce high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

And that can conserve you a huge quantity of time. It’s the perfect option to creating or keeping an in-house copywriter copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).

Since Jim Edwards worked on both– however that must simply demonstrate how powerful his capability as a copy developer truly is, they may seem comparable.

The Copywriting Secrets book, on the other hand, will provide you whatever you require to customize, tweak, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are numerous “tricks” to persuading people– and, typically, you need to use a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Blue Ocean Russell Brunson

These insights and tricks interact so you can utilize the formulas to develop persuasion gradually. Some examples in the book include:.

The “Love me. Your words need to elicit really strong emotions from people and require them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Discover how to make more on each prospect, which is ideal for a sales funnel, using the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a method so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to instantly encourage customers to make a purchase decision, using deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your consumer and discover the “magic” words consumers use to explain what they wish to buy (page 104).

8 particular locations online that will show you the specific triggers encouraging your potential customers and getting them to invest their money. You can utilize this to position your own product, service, coaching, software application (page 69-71).

How to quickly assemble the “building blocks” of sales copy that create a “little city of desire” for your clients and potential customers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of information Jim Edwards packs in a mere book.

I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you should expect in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach practically every piece of material you see from now on using a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that terrific copywriting leaves hints. This section reveals formulas and templates for advertisements, sales, and e-mails letters which have never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to offering through e-mails, sales, and advertisements letters? And the best way to do that through copywriting is to utilize four fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that one of the very best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, well-known for “playing dumb,” while privately finding out the truth? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to offer your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be deceived by the name of this area in the Copywriting Secrets book. Copywriting is just as great as the quantity of tweaking and refining you do.

But you can likewise utilize the feedback to plug into a couple of proven methods for enhancing your advertisements, emails, and sales letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

However, Jim also makes you a special guarantee. If you do not like it, you can ask for a refund and you do not need to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the original offer. The audio variation will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the best stories that will encourage your audience, no matter what you sell.

sales story secrets.

This is the book you want in your corner when you’re all set to get back at more thorough with learning copywriting secrets for any industry.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every single strategy in Copywriting Secrets.

What I know for sure, however, is that whenever I take a seat to compose any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?

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