Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only check out headlines.
Visitors to your website only checked out 20% of the content you write.
Individuals only read the first 2 words on a line– generally, they miss out on the 3rd word.
It’s numbers like this that make you believe you need to work with a copywriter.
Then you find out about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, get more exposure, attract more leads, make more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually need to make sales is fantastic sales copy” (lies).
75% of visitors to a website pay attention to the total quality of the copy, however, and they’ll prevent doing business with a business that does not have professional and tidy copy.
Realities like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter understands what works. They only find out what works after they go through some trial and error, gain some genuine data around where customers are leaving and where they’re investing the most time, and refine the copy based on the results.
So if they don’t know what works, how can they assist you make more sales?
All you require are:
Copy formulas that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
An exact understanding of who your ideal consumers are, what their greatest “pains” are, and where they currently live.
Specific, trustworthy, and constant “power” words that harness effective, psychological and mental triggers that direct individuals to buy your products and services.
Which’s exactly what Copywriting Secrets, a basic and powerful book for anyone who wants to make money using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.
When it comes to inspiring people to purchase, it’s a testament to the power of words. It’s likewise a clear recognition of just how essential material marketing has actually become when you require to sell anything online.
Many people hear “copywriting” and they believe they’re talking to somebody who practices copyright law.
But copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you should be interacting details to your leads at a third-grade reading level.
That indicates you worth your prospects’ time and you wish to provide access to your deal as plainly and tactically as possible.
Now, the “technique” part of copywriting tricks comes from knowing which buttons to press when you’re composing ad copy or how to inform a sales story that guides a client from being unaware about how to fix an issue to completely gung-ho about your service.
However, in my experience, copywriting is easier: It’s like being someone’s best friend and their worst opponent all on one page.
Consider it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up a really undesirable mirror.
Then, utilizing words, you continue to poke them all over it injures. Gradually, they keep in mind why they require to alter, do something about it, or merely make a various decision.
And after that, you’re their best friend. You offer them a solution that really works, without being pushy, scammy, or salesy.
Now, numerous business owners will tell you that what they desire is for quality results in open their wallets and purchase. However the reality is that copywriting is about trading something even more valuable.
Something that’s practically a scarce resource.
With many solutions, offers, chances, items, and services, the only possible way for your readers and prospects to trust you, purchase from you, and stay devoted to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everybody can utilize a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the really solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking beautiful was part of copywriting secrets. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
Many copywriting books try to teach you how to “compose great copy.”.
Except that every time you try, your words fail to encourage anyone to purchase– other than possibly your mother and a couple of faithful buddies.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in certain structures.
Does this noise familiar?
If not, checked out that quote again.
Think about another idea in marketing that relies on strategic positioning, foundation, and the logical, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy skills go together. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to do something about it in such a smooth and natural way, your prospects won’t even understand they’re being encouraged.
Tip: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is smart– he knows his lane or area of knowledge lies in helping entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his credentials:.
He’s the founder and owner of a direct reaction marketing company.
He devotes numerous hours every year to training one-on-one company owner in the Funnel Scripts community.
He’s a best-selling author who has been running online given that he initially started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched numerous deals for his own items and those of others using sales letters that have generated him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting expertise.
Most importantly, he used his self-taught copywriting skills to make millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
So if this isn’t the right man to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the complete review, I want to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and information of your offer to create high-converting copy for your funnels, ads, blogs, email newsletters, and more.
And that can conserve you an enormous amount of time. It’s the perfect alternative to keeping an in-house copywriter or developing copy from scratch.
A lot of the solutions that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
They might seem comparable due to the fact that Jim Edwards dealt with both– but that should just demonstrate how powerful his capability as a copy creator genuinely is.
The Copywriting Secrets book, on the other hand, will provide you everything you require to tailor, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are lots of “secrets” to persuading individuals– and, typically, you need to employ a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can utilize the formulas to construct persuasion in time. Some examples in the book consist of:.
The “Love me. Your words ought to elicit really strong emotions from people and require them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each prospect, which is ideal for a sales funnel, using the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a method so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly convince customers to make a purchase choice, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words consumers utilize to describe what they want to purchase (page 104).
8 particular locations online that will show you the exact triggers motivating your possible clients and getting them to spend their money. You can use this to place your own product, service, training, software (page 69-71).
How to quickly put together the “foundation” of sales copy that create a “little city of desire” for your consumers and prospects (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of information Jim Edwards crams in a simple book.
So I’ve broken down his deliverables into 5 basic sections. I’ll rapidly summarize what you need to anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not simply that fantastic copywriting leaves hints. It’s that great copy can always be plugged in and “built” using solutions– and these work no matter what you sell. This section reveals formulas and design templates for emails, sales, and advertisements letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through emails, sales, and ads letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll buy faster. And the best way to do that through copywriting is to use 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that one of the very best copywriting secrets is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while secretly figuring out the truth? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to give your customers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Frequently, you can utilize information to assist your choices.
You can also use the feedback to plug into a couple of tested techniques for enhancing your sales, ads, and e-mails letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
However, Jim also makes you a special guarantee. If you don’t like it, you can request a refund and you do not need to send the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the initial deal. The audio version will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the right stories that will inspire your audience, no matter what you sell.
sales story secrets.
This is the book you want in your corner when you’re all set to get back at more thorough with discovering copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every strategy in Copywriting Secrets.
What I know for sure, however, is that every time I sit down to write any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?