Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only check out headlines.
Visitors to your site just read 20% of the content you write.
People just check out the first two words on a line– generally, they miss the third word.
It’s numbers like this that make you believe you need to work with a copywriter.
But then you learn about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, get more exposure, attract more leads, earn more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly need to make sales is excellent sales copy” (lies).
75% of visitors to a website take note of the total quality of the copy, though, and they’ll prevent doing business with a company that doesn’t have expert and tidy copy.
Truths like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter knows what works. They just learn what works after they go through some trial and error, get some real information around where consumers are leaving and where they’re spending the most time, and improve the copy based upon the results.
If they do not know what works, how can they assist you make more sales?
It’s “basic.”
All you require are:
Copy formulas that assist you write sales copy and after that hook these transformative words into the larger structure of your sales page.
An exact understanding of who your ideal clients are, what their biggest “discomforts” are, and where they presently live.
Specific, trustworthy, and constant “power” words that harness powerful, mental and emotional triggers that assist individuals to purchase your product or services.
And that’s exactly what Copywriting Secrets, a powerful and essential book for anyone who wishes to earn money utilizing advertisements, e-mails, sales letters, teaches you to do.
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What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can utilize Copywriting Secrets.
When it comes to encouraging individuals to buy, it’s a testimony to the power of words. When you need to sell anything online, it’s also a clear recognition of just how important material marketing has actually ended up being.
Many people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.
However copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you must be interacting details to your leads at a third-grade reading level.
That suggests you worth your prospects’ time and you want to give them access to your offer as plainly and strategically as possible.
Now, the “strategy” part of copywriting tricks originates from understanding which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a customer from being unaware about how to resolve an issue to absolutely gung-ho about your solution.
In my experience, copywriting is simpler: It’s like being somebody’s best good friend and their worst enemy all on one page.
Think of it by doing this:.
Whether it’s:
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you begin explaining your reader’s deepest, darkest, most prevalent pain to them. You hold up a really unpleasant mirror.
Then, utilizing words, you continue to poke them everywhere it injures. Slowly, they keep in mind why they need to change, do something about it, or merely make a different decision.
And then, you’re their buddy. You offer them a service that actually works, without being aggressive, scammy, or salesy.
Now, many entrepreneurs will tell you that what they want is for quality causes open their wallets and buy. But the reality is that copywriting is about trading something even more important.
Something that’s almost a limited resource.
And that’s attention.
With a lot of solutions, offers, items, chances, and services, the only possible way for your prospects and readers to trust you, buy from you, and remain faithful to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everyone can utilize a reputable method to master high-converting copy.
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What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking beautiful became part of copywriting tricks. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Earn more subscribers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “compose fantastic copy.”.
Except that each time you attempt, your words stop working to encourage anybody to buy– other than possibly your mom and a couple of loyal friends.
But the book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
Focus:
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the building obstructs together, and then you are putting them in certain structures.
Does this noise familiar?
If not, read that quote again.
Consider another idea in marketing that counts on strategic positioning, foundation, and the rational, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Sales funnels.
Which suggests that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to take action in such a smooth and natural method, your prospects won’t even understand they’re being encouraged.
Tip: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
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Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
Duration.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he knows his lane or location of knowledge depends on helping business owners make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his credentials:.
He’s the founder and owner of a direct reaction marketing company.
He devotes hundreds of hours every year to training individually business owners in the Funnel Scripts community.
He’s a very popular author who has been running online considering that he first began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced numerous offers for his own items and those of others using sales letters that have actually created him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting know-how.
Best of all, he used his self-taught copywriting skills to make millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
If this isn’t the best person to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the full review, I want to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and details of your deal to create high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
Which can conserve you a massive quantity of time. It’s the perfect alternative to keeping an internal copywriter or developing copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
They may appear comparable since Jim Edwards worked on both– however that should just demonstrate how powerful his ability as a copy creator truly is.
The Copywriting Secrets book, on the other hand, will give you whatever you need to personalize, fine-tune, and perfect conversion copy.
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Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are many “tricks” to convincing individuals– and, typically, you have to employ a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights work together so you can use the formulas to build persuasion gradually. Some examples in the book include:.
The “Love me. Your words need to generate extremely strong emotions from individuals and require them to make a choice about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each possibility, which is perfect for a sales funnel, using the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to instantly persuade customers to buy decision, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and find the “magic” words customers use to describe what they wish to buy (page 104).
8 specific locations online that will reveal you the precise triggers motivating your prospective clients and getting them to invest their money. You can utilize this to position your own product, service, training, software application (page 69-71).
How to quickly assemble the “foundation” of sales copy that develop a “little city of desire” for your potential customers and customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
It gets sort of overwhelming reading about the sheer quantity of information Jim Edwards packs in a simple book when you examine out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five fundamental areas. I’ll rapidly summarize what you need to expect in each area of the Copywriting Secrets book.
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1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of content you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that great copywriting leaves ideas. This area reveals formulas and design templates for e-mails, sales, and advertisements letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through sales, ads, and e-mails letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll buy quicker. And the very best way to do that through copywriting is to utilize 4 fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that one of the best copywriting secrets is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while privately finding out the fact? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to offer your clients worth and close without pressure.
Cha-ching!
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. Copywriting is just as great as the quantity of tweaking and refining you do.
You can likewise use the feedback to plug into a couple of tested methods for enhancing your e-mails, ads, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim also makes you a special guarantee. You can ask for a refund and you don’t have to send out the book back if you don’t like it. You basically secure free shipping for the Copywriting Secrets book.
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Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original offer. The audio variation will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the ideal stories that will inspire your audience, no matter what you sell.
sales story secrets.
When you’re prepared to get even more thorough with finding out copywriting secrets for any market, this is the book you want on your side.
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Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized each and every single method in Copywriting Secrets.
What I know for sure, however, is that each time I sit down to write any of my marketing materials, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I end up being a master copywriter. What about you?