Business Insider Jim Edwards

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people just check out headings.

Visitors to your site just read 20% of the material you write.

Individuals only check out the very first 2 words on a line– generally, they miss the 3rd word.

It’s numbers like this that make you think you ought to employ a copywriter.

Then you discover about the expenses of hiring a copywriter to get more clicks:

Business Insider Jim Edwards

Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, gain more visibility, bring in more leads, earn more subscribers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you actually require to make sales is terrific sales copy” (lies).

75% of visitors to a website focus on the overall quality of the copy, though, and they’ll avoid doing business with a business that does not have clean and professional copy.

Truths like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No beginner copywriter knows what works. They just discover what works after they go through some trial and error, get some real information around where clients are leaving and where they’re spending the most time, and fine-tune the copy based upon the outcomes.

So if they do not understand what works, how can they help you make more sales?

It’s “simple.”

All you require are:

Copy formulas that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.

A precise understanding of who your ideal clients are, what their biggest “discomforts” are, and where they currently live.

Particular, reputable, and consistent “power” words that harness effective, emotional and mental triggers that direct people to buy your product or services.

Which’s exactly what Copywriting Secrets, a powerful and fundamental book for anyone who wishes to earn money using advertisements, emails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.

When it comes to encouraging individuals to buy, it’s a testament to the power of words. It’s also a clear acknowledgement of just how crucial material marketing has become when you require to offer anything online.

Many people hear “copywriting” and they believe they’re talking to someone who practices copyright law.

Copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you ought to be communicating information to your leads at a third-grade reading level.

That means you worth your prospects’ time and you want to provide access to your offer as clearly and tactically as possible.

Now, the “strategy” part of copywriting secrets originates from understanding which buttons to push when you’re writing advertisement copy or how to tell a sales story that guides a consumer from being unaware about how to resolve an issue to absolutely gung-ho about your option.

In my experience, copywriting is easier: It’s like being somebody’s best friend and their worst enemy all on one page.

Think of it this way:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A web page,

… you begin explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a really undesirable mirror.

Then, using words, you continue to poke them all over it harms. Slowly, they remember why they need to change, do something about it, or merely make a different decision.

And after that, you’re their friend. You provide them an option that in fact works, without being pushy, scammy, or salesy.

Now, lots of entrepreneurs will tell you that what they desire is for quality causes open their wallets and buy. The reality is that copywriting is about trading something far more important.

Something that’s practically a limited resource.

And that’s attention.

With so many solutions, deals, items, services, and chances, the only possible method for your readers and prospects to trust you, purchase from you, and stay faithful to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Clearly, everybody can utilize a trusted way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking gorgeous was part of copywriting tricks. Rather, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more exposure,.

Attract more leads,.

Earn more customers, and.

Land more sales online.

The majority of copywriting books try to teach you how to “write terrific copy.”.

Except that each time you try, your words fail to persuade anyone to buy– other than perhaps your mommy and a couple of devoted pals.

The book shares with you the greatest secret about copywriting (and it does not matter what you sell).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of foundation, you are putting the building blocks together, and then you are putting them in specific structures. [Your words are] developing a little city of desire for your person to live and come in.”.

Does this sound familiar?

If not, read that quote again.

Consider another idea in marketing that relies on strategic positioning, building blocks, and the logical, step-by-step journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy skills go together. Discover one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to do something about it in such a natural and smooth way, your prospects won’t even understand they’re being convinced.

Hint: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you offer or who you offer it to!”.

Get a FREE copy of Copywriting Secrets.

Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is smart– he understands his lane or location of proficiency depends on helping entrepreneurs make make money from funnel building.

Business Insider Jim Edwards

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his credentials:.

He’s the founder and owner of a direct reaction marketing company.

He dedicates hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts community.

He’s a very popular author who has been operating online since he initially started selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced several deals for his own items and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in profits.

He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.

Most importantly, he used his self-taught copywriting abilities to earn millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you read that.

So if this isn’t the ideal man to offer you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the complete review, I wish to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and details of your deal to produce high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.

And that can conserve you a massive amount of time. It’s the best alternative to keeping an in-house copywriter or creating copy from scratch.

A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).

They may appear comparable since Jim Edwards worked on both– but that must simply demonstrate how powerful his capability as a copy developer really is.

The Copywriting Secrets book, on the other hand, will offer you whatever you need to customize, fine-tune, and ideal conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are many “tricks” to convincing individuals– and, frequently, you have to use a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Business Insider Jim Edwards

These tricks and insights interact so you can utilize the formulas to develop persuasion over time. Some examples in the book include:.

The “Love me. Hate me. There’s no money in the middle!” strategy. Your words must elicit extremely strong feelings from individuals and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Learn how to make more on each possibility, which is ideal for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to quickly persuade consumers to buy choice, using deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your customer and find the “magic” words customers use to describe what they want to purchase (page 104).

8 specific locations online that will reveal you the specific triggers encouraging your prospective customers and getting them to invest their cash. You can utilize this to position your own product, service, training, software (page 69-71).

How to rapidly put together the “foundation” of sales copy that create a “little city of desire” for your potential customers and clients (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually buying from you (page 178).

When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of info Jim Edwards crams in a simple book.

So I’ve broken down his deliverables into 5 basic sections. I’ll rapidly summarize what you must anticipate in each section of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards begins this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach practically every piece of material you see from now on using a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber fulfills the road. It’s not just that fantastic copywriting leaves clues. It’s that excellent copy can constantly be plugged in and “built” utilizing formulas– and these work no matter what you offer. This section exposes solutions and design templates for ads, e-mails, and sales letters which have never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to offering through e-mails, sales, and ads letters? And the best way to do that through copywriting is to use 4 fundamental sales stories.

The stories make your prospects “thirsty,” and your copywriting will guide people to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that one of the best copywriting secrets is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.

Remember Columbo, popular for “playing dumb,” while secretly determining the truth? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to provide your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be deceived by the name of this section in the Copywriting Secrets book. Copywriting is just as excellent as the amount of tweaking and refining you do.

You can also utilize the feedback to plug into a couple of tested methods for improving your ads, sales, and emails letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

However, Jim also makes you an unique guarantee. You can ask for a refund and you do not have to send the book back if you don’t like it. You basically secure free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio version will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the best stories that will motivate your audience, no matter what you offer.

sales story secrets.

This is the book you want on your side when you’re ready to get even more extensive with learning copywriting secrets for any market.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every single strategy in Copywriting Secrets.

What I understand for sure, though, is that every time I take a seat to write any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.