Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only check out headlines.
Visitors to your site only checked out 20% of the material you write.
Individuals just check out the very first two words on a line– generally, they miss the 3rd word.
It’s numbers like this that make you think you need to hire a copywriter.
But then you learn more about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, get more presence, bring in more leads, make more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually need to make sales is terrific sales copy” (lies).
75% of visitors to a website take notice of the overall quality of the copy, however, and they’ll avoid doing business with a business that doesn’t have clean and expert copy.
Realities like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter knows what works. They only learn what works after they go through some experimentation, get some genuine data around where clients are leaving and where they’re spending the most time, and refine the copy based on the results.
If they do not know what works, how can they assist you make more sales?
All you need are:
Copy solutions that assist you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your ideal customers are, what their biggest “discomforts” are, and where they currently live.
Particular, dependable, and consistent “power” words that harness effective, psychological and mental triggers that guide people to purchase your products and services.
And that’s exactly what Copywriting Secrets, a effective and essential book for anybody who wants to make money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can utilize Copywriting Secrets.
It’s a testimony to the power of words when it pertains to inspiring individuals to buy. It’s likewise a clear acknowledgement of simply how crucial content marketing has actually become when you require to sell anything online.
Many people hear “copywriting” and they think they’re talking to someone who practices copyright law.
Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you must be interacting information to your leads at a third-grade reading level.
That indicates you value your potential customers’ time and you wish to give them access to your offer as plainly and strategically as possible.
Now, the “technique” part of copywriting secrets comes from knowing which buttons to push when you’re writing advertisement copy or how to inform a sales story that guides a client from being unaware about how to solve an issue to absolutely gung-ho about your solution.
However, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst opponent all on one page.
Think of it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A websites,
… you start off describing your reader’s inmost, darkest, most prevalent pain to them. You hold up a very unpleasant mirror.
Then, using words, you continue to poke them everywhere it harms. Slowly, they remember why they need to change, take action, or simply make a various choice.
And then, you’re their friend. You offer them a service that really works, without being pushy, scammy, or salesy.
Now, numerous entrepreneurs will inform you that what they want is for quality causes open their wallets and buy. However the reality is that copywriting has to do with trading something far more valuable.
Something that’s practically a limited resource.
With so many solutions, deals, products, opportunities, and services, the only possible way for your potential customers and readers to trust you, buy from you, and remain faithful to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Plainly, everybody can use a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking lovely belonged to copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Make more subscribers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “write great copy.”.
Other than that each time you try, your words fail to convince anybody to purchase– other than perhaps your mommy and a couple of devoted pals.
The book shares with you the biggest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of foundation, you are putting the building blocks together, and after that you are putting them in specific structures. [Your words are] developing a little city of desire for your person to live and come in.”.
Does this noise familiar?
If not, checked out that quote once again.
Think of another principle in marketing that depends on tactical positioning, foundation, and the sensible, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to take action in such a natural and seamless method, your prospects won’t even understand they’re being persuaded.
Hint: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is sensible– he knows his lane or area of expertise lies in assisting entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct response marketing firm.
He commits numerous hours every year to training one-on-one company owner in the Funnel Scripts community.
He’s a very popular author who has actually been operating online because he initially began selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released numerous offers for his own products and those of others using sales letters that have actually generated him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.
Best of all, he utilized his self-taught copywriting abilities to make millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
If this isn’t the ideal guy to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the full review, I wish to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and information of your deal to create high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
And that can save you a massive amount of time. It’s the ideal alternative to keeping an in-house copywriter or producing copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
They might appear similar due to the fact that Jim Edwards worked on both– however that must just demonstrate how powerful his capability as a copy developer really is.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to customize, fine-tune, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “secrets” to convincing individuals– and, frequently, you have to employ a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks interact so you can use the formulas to build persuasion with time. Some examples in the book include:.
The “Love me. Your words should elicit really strong emotions from people and require them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).
Learn how to make more on each prospect, which is perfect for a sales funnel, using the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to quickly convince customers to make a purchase decision, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words consumers use to explain what they wish to purchase (page 104).
8 particular locations online that will show you the exact triggers inspiring your possible customers and getting them to spend their cash. You can utilize this to place your own product, service, training, software application (page 69-71).
How to quickly put together the “foundation” of sales copy that develop a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer amount of information Jim Edwards packs in a mere book.
So I’ve broken down his deliverables into 5 standard sections. I’ll rapidly summarize what you must expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of content you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that terrific copywriting leaves ideas. This section exposes formulas and templates for emails, sales, and ads letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through ads, emails, and sales letters? And the finest way to do that through copywriting is to utilize four fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that among the best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while privately determining the reality? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to provide your consumers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. Copywriting is only as excellent as the amount of tweaking and refining you do.
However you can also use the feedback to plug into a few proven methods for improving your sales, advertisements, and emails letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This means that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim also makes you an unique guarantee. You can ask for a refund and you don’t have to send the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the initial offer. The audio version will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the best stories that will encourage your audience, no matter what you offer.
sales story secrets.
When you’re all set to get even more thorough with discovering copywriting secrets for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every method in Copywriting Secrets.
What I know for sure, though, is that whenever I take a seat to write any of my marketing products, sales pages, advertisements, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I become a master copywriter. What about you?