Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people just read headlines.
Visitors to your site just checked out 20% of the material you write.
People only read the very first 2 words on a line– typically, they miss out on the 3rd word.
It’s numbers like this that make you think you should work with a copywriter.
However then you learn more about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, get more exposure, draw in more leads, earn more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really need to make sales is terrific sales copy” (lies).
75% of visitors to a site take notice of the general quality of the copy, however, and they’ll avoid working with a company that does not have clean and professional copy.
Realities like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter knows what works. They only find out what works after they go through some experimentation, gain some genuine information around where consumers are leaving and where they’re spending the most time, and refine the copy based upon the results.
If they don’t understand what works, how can they help you make more sales?
All you need are:
Copy formulas that help you write sales copy and then hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal customers are, what their greatest “discomforts” are, and where they presently live.
Particular, dependable, and consistent “power” words that harness effective, emotional and mental triggers that assist people to purchase your products and services.
And that’s precisely what Copywriting Secrets, a essential and powerful book for anybody who wishes to earn money using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it concerns encouraging individuals to buy. It’s likewise a clear acknowledgement of just how crucial content marketing has ended up being when you need to offer anything online.
The majority of people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.
However copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you ought to be interacting details to your leads at a third-grade reading level.
That suggests you value your potential customers’ time and you wish to give them access to your deal as plainly and strategically as possible.
Now, the “technique” part of copywriting tricks comes from knowing which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a consumer from being unaware about how to solve a problem to completely gung-ho about your solution.
In my experience, copywriting is easier: It’s like being someone’s finest pal and their worst enemy all on one page.
Think about it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you start off describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a really unpleasant mirror.
Then, using words, you continue to poke them all over it harms. Slowly, they keep in mind why they need to alter, do something about it, or just make a different choice.
And then, you’re their buddy. You offer them an option that really works, without being pushy, scammy, or salesy.
Now, numerous entrepreneurs will tell you that what they desire is for quality causes open their wallets and purchase. The reality is that copywriting is about trading something far more valuable.
Something that’s nearly a limited resource.
With many solutions, deals, services, products, and chances, the only possible method for your readers and potential customers to trust you, purchase from you, and remain loyal to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everyone can utilize a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the very formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking lovely became part of copywriting secrets. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
Most copywriting books try to teach you how to “compose fantastic copy.”.
Except that every time you try, your words stop working to encourage anybody to purchase– other than perhaps your mama and a couple of devoted friends.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of structure blocks, you are putting the building obstructs together, and then you are putting them in particular structures.
Does this noise familiar?
If not, checked out that quote again.
Consider another idea in marketing that counts on tactical positioning, foundation, and the sensible, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to act in such a seamless and natural method, your potential customers won’t even understand they’re being convinced.
Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is sensible– he knows his lane or location of knowledge depends on helping business owners make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his credentials:.
He’s the creator and owner of a direct response marketing firm.
He devotes numerous hours every year to training one-on-one business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been running online considering that he initially started offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released several offers for his own items and those of others using sales letters that have generated him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.
Best of all, he used his self-taught copywriting abilities to make millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
If this isn’t the ideal person to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the full review, I wish to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and details of your deal to create high-converting copy for your funnels, ads, blogs, email newsletters, and more.
Which can conserve you a massive quantity of time. It’s the ideal alternative to keeping an internal copywriter or creating copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
Because Jim Edwards worked on both– however that need to simply show how effective his capability as a copy creator genuinely is, they might seem similar.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to customize, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “tricks” to persuading individuals– and, often, you need to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights work together so you can utilize the formulas to build persuasion gradually. Some examples in the book consist of:.
The “Love me. Hate me. There’s no cash in the center!” method. Your words need to generate very strong feelings from people and force them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Find out how to make more on each prospect, which is best for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a method so effective, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to immediately persuade consumers to make a purchase decision, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words clients utilize to describe what they want to buy (page 104).
8 particular places online that will reveal you the exact triggers inspiring your possible clients and getting them to spend their money. You can use this to place your own item, service, training, software (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that create a “little city of desire” for your consumers and prospects (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large amount of details Jim Edwards packs in a mere book.
I’ve broken down his deliverables into 5 standard sections. I’ll quickly summarize what you must anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the road. It’s not simply that great copywriting leaves hints. It’s that fantastic copy can always be plugged in and “built” using solutions– and these work no matter what you offer. This area exposes formulas and design templates for emails, sales, and ads letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through e-mails, sales, and advertisements letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase quicker. And the very best method to do that through copywriting is to utilize 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that among the best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while privately figuring out the reality? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to provide your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Typically, you can use data to direct your choices.
You can likewise use the feedback to plug into a couple of tested approaches for enhancing your advertisements, emails, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
However, Jim likewise makes you a special pledge. If you don’t like it, you can request a refund and you do not have to send the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio variation will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will inspire your audience, no matter what you sell.
sales story secrets.
When you’re all set to get even more extensive with discovering copywriting tricks for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every single strategy in Copywriting Secrets.
What I understand for sure, however, is that each time I take a seat to compose any of my marketing products, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I become a master copywriter. What about you?