Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals only check out headlines.
Visitors to your site just checked out 20% of the content you write.
People only check out the very first 2 words on a line– usually, they miss out on the third word.
It’s numbers like this that make you believe you should employ a copywriter.
But then you learn more about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, gain more visibility, bring in more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is terrific sales copy” (lies).
75% of visitors to a site focus on the general quality of the copy, though, and they’ll prevent doing business with a business that doesn’t have clean and expert copy.
Realities like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No novice copywriter understands what works. They just discover what works after they go through some trial and error, gain some real data around where clients are leaving and where they’re spending the most time, and improve the copy based on the outcomes.
So if they don’t understand what works, how can they help you make more sales?
All you need are:
Copy solutions that assist you write sales copy and after that hook these transformative words into the larger structure of your sales page.
An exact understanding of who your ideal consumers are, what their biggest “pains” are, and where they currently live.
Particular, dependable, and consistent “power” words that harness effective, emotional and psychological triggers that guide people to buy your services and items.
Which’s precisely what Copywriting Secrets, a essential and effective book for anyone who wishes to earn money using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to motivating people to purchase, it’s a testament to the power of words. When you require to sell anything online, it’s also a clear acknowledgement of just how crucial material marketing has actually become.
Many people hear “copywriting” and they believe they’re talking to someone who practices copyright law.
But copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you should be communicating details to your leads at a third-grade reading level.
That implies you worth your potential customers’ time and you wish to provide access to your deal as plainly and tactically as possible.
Now, the “technique” part of copywriting secrets comes from knowing which buttons to press when you’re composing ad copy or how to inform a sales story that guides a customer from being uninformed about how to resolve an issue to absolutely gung-ho about your service.
However, in my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst enemy all on one page.
Consider it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you begin describing your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a really undesirable mirror.
Using words, you continue to poke them all over it hurts. Slowly, they remember why they require to alter, take action, or just make a different decision.
And after that, you’re their buddy. You provide them a solution that actually works, without being aggressive, scammy, or salesy.
Now, many business owners will inform you that what they want is for quality causes open their wallets and buy. But the reality is that copywriting has to do with trading something much more valuable.
Something that’s almost a scarce resource.
With a lot of options, offers, opportunities, products, and services, the only possible way for your prospects and readers to trust you, buy from you, and stay faithful to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can utilize a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking beautiful was part of copywriting tricks. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Make more customers, and.
Land more sales online.
A lot of copywriting books attempt to teach you how to “write excellent copy.”.
Except that whenever you attempt, your words stop working to persuade anybody to purchase– other than perhaps your mama and a couple of faithful friends.
However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re developing copy:.
” You are dealing with a series of building blocks, you are putting the foundation together, and after that you are putting them in specific structures. [Your words are] developing a little city of desire for your person to come and live in.”.
Does this noise familiar?
If not, read that quote once again.
Think about another concept in marketing that depends on tactical placement, building blocks, and the rational, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to take action in such a natural and smooth way, your prospects will not even realize they’re being encouraged.
Hint: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is wise– he knows his lane or area of competence lies in helping entrepreneurs make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his credentials:.
He’s the founder and owner of a direct reaction marketing company.
He devotes hundreds of hours every year to coaching individually entrepreneur in the Funnel Scripts community.
He’s a very popular author who has actually been operating online given that he initially began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released several deals for his own items and those of others using sales letters that have actually created him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.
Most importantly, he utilized his self-taught copywriting abilities to make millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
If this isn’t the best guy to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the full review, I want to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and details of your offer to produce high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
And that can conserve you an enormous quantity of time. It’s the perfect option to developing or keeping an internal copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
They might seem comparable because Jim Edwards dealt with both– however that ought to just show how effective his ability as a copy creator genuinely is.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to customize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are lots of “secrets” to convincing individuals– and, typically, you need to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets work together so you can use the formulas to construct persuasion with time. Some examples in the book consist of:.
The “Love me. Your words must elicit really strong emotions from people and force them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Learn how to make more on each prospect, which is best for a sales funnel, using the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to instantly encourage clients to make a purchase decision, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words customers utilize to explain what they wish to purchase (page 104).
8 specific locations online that will reveal you the specific triggers encouraging your potential consumers and getting them to invest their money. You can utilize this to place your own item, service, coaching, software (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that develop a “little city of desire” for your potential customers and clients (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of overwhelming reading about the sheer quantity of info Jim Edwards packs in a mere book when you examine out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 fundamental areas. I’ll rapidly summarize what you must anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of content you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the road. It’s not simply that fantastic copywriting leaves clues. It’s that great copy can constantly be plugged in and “constructed” using solutions– and these work no matter what you offer. This section reveals formulas and design templates for e-mails, sales, and ads letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through sales, ads, and emails letters? And the best method to do that through copywriting is to use four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide people to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while secretly figuring out the truth? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to provide your consumers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Often, you can use data to guide your decisions.
But you can also utilize the feedback to plug into a couple of tested techniques for improving your emails, sales, and ads letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
However, Jim also makes you a special promise. If you do not like it, you can request for a refund and you do not have to send the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the initial deal. The audio version will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will motivate your audience, no matter what you offer.
sales story secrets.
This is the book you desire in your corner when you’re prepared to get even more in-depth with finding out copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every method in Copywriting Secrets.
What I know for sure, however, is that every time I take a seat to write any of my marketing products, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?