Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only check out headings.
Visitors to your website just checked out 20% of the material you compose.
Individuals just check out the very first two words on a line– normally, they miss the 3rd word.
It’s numbers like this that make you believe you must employ a copywriter.
Then you discover about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, acquire more exposure, attract more leads, earn more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly need to make sales is excellent sales copy” (lies).
75% of visitors to a website take note of the total quality of the copy, though, and they’ll avoid doing business with a business that does not have professional and tidy copy.
Realities like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter understands what works. They just learn what works after they go through some experimentation, acquire some genuine data around where customers are leaving and where they’re spending the most time, and improve the copy based on the outcomes.
If they do not understand what works, how can they help you make more sales?
All you require are:
Copy solutions that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.
An exact understanding of who your ideal consumers are, what their greatest “pains” are, and where they currently live.
Specific, trusted, and consistent “power” words that harness powerful, mental and emotional triggers that direct individuals to buy your products and services.
And that’s precisely what Copywriting Secrets, a essential and powerful book for anybody who wishes to earn money utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can utilize Copywriting Secrets.
When it comes to motivating individuals to purchase, it’s a testament to the power of words. When you need to sell anything online, it’s likewise a clear acknowledgement of simply how crucial content marketing has become.
Many people hear “copywriting” and they believe they’re talking with someone who practices copyright law.
But copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you need to be communicating details to your leads at a third-grade reading level.
That indicates you worth your prospects’ time and you wish to give them access to your deal as clearly and strategically as possible.
Now, the “technique” part of copywriting tricks comes from knowing which buttons to push when you’re composing ad copy or how to inform a sales story that guides a customer from being unaware about how to resolve an issue to totally gung-ho about your service.
In my experience, copywriting is simpler: It’s like being someone’s best pal and their worst enemy all on one page.
Think of it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start describing your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a very undesirable mirror.
Using words, you continue to poke them all over it hurts. Slowly, they remember why they require to alter, act, or merely make a different decision.
And after that, you’re their friend. You use them an option that really works, without being pushy, scammy, or salesy.
Now, numerous entrepreneurs will tell you that what they want is for quality leads to open their wallets and purchase. The truth is that copywriting is about trading something far more important.
Something that’s almost a scarce resource.
And that’s attention.
With numerous solutions, offers, opportunities, services, and products, the only possible way for your potential customers and readers to trust you, purchase from you, and stay loyal to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everyone can use a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the really solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking lovely belonged to copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Make more subscribers, and.
Land more sales online.
A lot of copywriting books attempt to teach you how to “compose fantastic copy.”.
Except that every time you attempt, your words fail to convince anyone to purchase– other than maybe your mama and a couple of devoted buddies.
The book shares with you the greatest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of foundation, you are putting the foundation together, and then you are putting them in certain structures. [Your words are] developing a little city of desire for your individual to come and live in.”.
Does this noise familiar?
If not, read that quote again.
Think about another idea in marketing that counts on tactical placement, foundation, and the rational, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to take action in such a natural and seamless way, your potential customers will not even realize they’re being encouraged.
Hint: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is smart– he knows his lane or location of proficiency lies in assisting business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his qualifications:.
He’s the founder and owner of a direct response marketing company.
He devotes hundreds of hours every year to training one-on-one business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has been running online given that he first began offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released multiple deals for his own items and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting expertise.
Best of all, he utilized his self-taught copywriting abilities to earn millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
If this isn’t the ideal person to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the full review, I wish to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and details of your deal to produce high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
And that can save you a massive quantity of time. It’s the best alternative to keeping an internal copywriter or creating copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
Because Jim Edwards worked on both– but that ought to simply show how powerful his capability as a copy creator really is, they may appear comparable.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to customize, modify, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “tricks” to convincing people– and, frequently, you need to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights collaborate so you can use the formulas to build persuasion with time. Some examples in the book consist of:.
The “Love me. Your words should generate really strong emotions from people and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Learn how to make more on each possibility, which is ideal for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to instantly encourage clients to make a purchase decision, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words consumers use to describe what they wish to buy (page 104).
8 particular places online that will reveal you the specific triggers inspiring your potential customers and getting them to spend their cash. You can utilize this to place your own product, service, coaching, software application (page 69-71).
How to rapidly put together the “foundation” of sales copy that create a “little city of desire” for your consumers and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
It gets sort of overwhelming reading about the large quantity of info Jim Edwards loads in a simple book when you check out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five standard sections. I’ll quickly summarize what you need to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not just that terrific copywriting leaves hints. It’s that excellent copy can constantly be plugged in and “constructed” utilizing solutions– and these work no matter what you sell. This area exposes solutions and design templates for sales, emails, and ads letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through sales, e-mails, and ads letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase much faster. And the very best method to do that through copywriting is to utilize 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while secretly figuring out the fact? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to provide your clients worth and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can utilize data to assist your choices.
However you can also use the feedback to plug into a couple of tested methods for improving your sales, ads, and e-mails letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim likewise makes you a distinct pledge. You can ask for a refund and you don’t have to send the book back if you do not like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio variation will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the best stories that will motivate your audience, no matter what you sell.
sales story secrets.
When you’re ready to get even more in-depth with learning copywriting secrets for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every method in Copywriting Secrets.
What I understand for sure, though, is that each time I sit down to compose any of my marketing products, sales pages, ads, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I become a master copywriter. What about you?