Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals only check out headlines.
Visitors to your site only read 20% of the material you compose.
Individuals just read the very first 2 words on a line– typically, they miss the 3rd word.
It’s numbers like this that make you think you need to employ a copywriter.
However then you find out about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and powerful book that will teach you how to get more clicks, gain more visibility, attract more leads, earn more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually require to make sales is excellent sales copy” (lies).
75% of visitors to a site focus on the total quality of the copy, however, and they’ll avoid doing business with a business that doesn’t have professional and clean copy.
Realities like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter understands what works. They only find out what works after they go through some experimentation, gain some genuine data around where clients are leaving and where they’re investing the most time, and refine the copy based upon the results.
If they don’t understand what works, how can they assist you make more sales?
All you need are:
Copy formulas that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect customers are, what their biggest “pains” are, and where they presently live.
Specific, trustworthy, and consistent “power” words that harness effective, mental and emotional triggers that assist individuals to buy your services and products.
And that’s precisely what Copywriting Secrets, a essential and powerful book for anybody who wishes to generate income using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can use Copywriting Secrets.
It’s a testament to the power of words when it comes to inspiring individuals to buy. When you require to sell anything online, it’s also a clear acknowledgement of simply how essential content marketing has ended up being.
The majority of people hear “copywriting” and they believe they’re talking with someone who practices copyright law.
But copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you need to be interacting info to your leads at a third-grade reading level.
That suggests you worth your potential customers’ time and you want to give them access to your offer as clearly and strategically as possible.
Now, the “method” part of copywriting tricks comes from understanding which buttons to press when you’re composing ad copy or how to inform a sales story that guides a consumer from being uninformed about how to solve an issue to completely gung-ho about your option.
However, in my experience, copywriting is simpler: It’s like being somebody’s friend and their worst opponent all on one page.
Think of it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you begin explaining your reader’s deepest, darkest, most prevalent pain to them. You hold up a really unpleasant mirror.
Using words, you continue to poke them everywhere it injures. Gradually, they remember why they require to change, act, or merely make a various decision.
And then, you’re their best friend. You provide them an option that actually works, without being pushy, scammy, or salesy.
Now, lots of entrepreneurs will inform you that what they want is for quality leads to open their wallets and buy. The reality is that copywriting is about trading something far more valuable.
Something that’s practically a limited resource.
With numerous services, deals, services, chances, and products, the only possible method for your readers and potential customers to trust you, purchase from you, and stay faithful to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everybody can use a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking gorgeous was part of copywriting tricks. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Earn more subscribers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “write terrific copy.”.
Except that each time you attempt, your words fail to convince anyone to buy– other than perhaps your mama and a couple of faithful friends.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of building blocks, you are putting the building blocks together, and then you are putting them in specific structures. [Your words are] constructing a little city of desire for your individual to come and live in.”.
Does this noise familiar?
If not, checked out that quote again.
Think of another principle in marketing that counts on tactical positioning, building blocks, and the sensible, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy abilities go together. Find out one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to take action in such a natural and smooth method, your prospects will not even understand they’re being convinced.
Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is smart– he understands his lane or location of proficiency depends on assisting entrepreneurs make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his credentials:.
He’s the founder and owner of a direct reaction marketing company.
He commits numerous hours every year to coaching one-on-one company owner in the Funnel Scripts community.
He’s a very popular author who has actually been running online since he initially started selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released numerous offers for his own items and those of others using sales letters that have actually produced him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting competence.
Best of all, he utilized his self-taught copywriting skills to earn millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
So if this isn’t the ideal guy to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and details of your offer to produce high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
And that can conserve you an enormous quantity of time. It’s the ideal alternative to creating or keeping an in-house copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
Because Jim Edwards worked on both– but that should simply demonstrate how powerful his ability as a copy developer genuinely is, they may seem similar.
The Copywriting Secrets book, on the other hand, will give you everything you require to personalize, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “tricks” to persuading individuals– and, frequently, you have to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks interact so you can use the formulas to construct persuasion with time. Some examples in the book include:.
The “Love me. Your words must elicit really strong emotions from individuals and force them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Discover how to make more on each prospect, which is best for a sales funnel, using the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to instantly convince clients to make a purchase decision, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words clients utilize to explain what they wish to buy (page 104).
8 specific places online that will show you the exact triggers encouraging your possible clients and getting them to invest their cash. You can utilize this to position your own product, service, training, software application (page 69-71).
How to quickly put together the “building blocks” of sales copy that produce a “little city of desire” for your prospects and consumers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer amount of details Jim Edwards packs in a simple book.
I’ve broken down his deliverables into 5 basic sections. I’ll rapidly summarize what you must expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the road. It’s not just that excellent copywriting leaves ideas. It’s that fantastic copy can constantly be plugged in and “built” utilizing formulas– and these work no matter what you offer. This area reveals solutions and design templates for sales, ads, and emails letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through sales, advertisements, and emails letters? And the best method to do that through copywriting is to utilize four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide people to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that one of the best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while covertly figuring out the fact? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to provide your clients worth and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this area in the Copywriting Secrets book. Copywriting is just as good as the quantity of tweaking and refining you do.
But you can also utilize the feedback to plug into a couple of tested approaches for enhancing your sales, ads, and emails letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This implies that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim also makes you a special promise. You can ask for a refund and you do not have to send the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio version will turn up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will encourage your audience, no matter what you sell.
sales story secrets.
This is the book you desire in your corner when you’re ready to get even more thorough with discovering copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used each and every single strategy in Copywriting Secrets.
What I understand for sure, however, is that every time I take a seat to compose any of my marketing products, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I end up being a master copywriter. What about you?