Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just read headlines.
Visitors to your site only read 20% of the material you compose.
People only read the very first 2 words on a line– typically, they miss the third word.
It’s numbers like this that make you think you ought to work with a copywriter.
But then you discover the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, gain more visibility, draw in more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually require to make sales is terrific sales copy” (lies).
75% of visitors to a website take notice of the total quality of the copy, however, and they’ll avoid working with a company that doesn’t have professional and tidy copy.
Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter understands what works. They just learn what works after they go through some experimentation, acquire some real information around where consumers are leaving and where they’re spending the most time, and fine-tune the copy based on the outcomes.
If they do not know what works, how can they assist you make more sales?
All you need are:
Copy formulas that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal customers are, what their greatest “discomforts” are, and where they presently live.
Particular, trusted, and consistent “power” words that harness powerful, emotional and mental triggers that assist people to buy your services and products.
Which’s exactly what Copywriting Secrets, a effective and fundamental book for anybody who wishes to make money using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can use Copywriting Secrets.
It’s a testament to the power of words when it concerns motivating people to buy. When you need to offer anything online, it’s likewise a clear acknowledgement of simply how essential material marketing has actually become.
Many people hear “copywriting” and they believe they’re talking with someone who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you should be communicating details to your leads at a third-grade reading level.
That implies you value your potential customers’ time and you want to provide access to your offer as clearly and strategically as possible.
Now, the “method” part of copywriting tricks comes from understanding which buttons to push when you’re composing ad copy or how to inform a sales story that guides a client from being uninformed about how to solve a problem to totally gung-ho about your service.
But, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst enemy all on one page.
Consider it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start off describing your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a really unpleasant mirror.
Then, using words, you continue to poke them all over it injures. Slowly, they keep in mind why they need to change, act, or just make a various choice.
And after that, you’re their friend. You provide them a solution that in fact works, without being pushy, scammy, or salesy.
Now, many business owners will inform you that what they want is for quality results in open their wallets and purchase. However the fact is that copywriting has to do with trading something much more important.
Something that’s almost a scarce resource.
And that’s attention.
With many solutions, deals, opportunities, items, and services, the only possible way for your readers and prospects to trust you, buy from you, and remain faithful to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everybody can utilize a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking gorgeous became part of copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Earn more subscribers, and.
Land more sales online.
Most copywriting books try to teach you how to “write fantastic copy.”.
Other than that every time you try, your words stop working to persuade anyone to buy– except perhaps your mom and a few loyal friends.
The book shares with you the biggest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in specific structures.
Does this sound familiar?
If not, read that quote once again.
Consider another idea in marketing that depends on tactical positioning, foundation, and the rational, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to do something about it in such a smooth and natural way, your prospects won’t even realize they’re being convinced.
Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he knows his lane or location of knowledge lies in helping entrepreneurs make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his qualifications:.
He’s the founder and owner of a direct action marketing firm.
He commits numerous hours every year to coaching individually business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has been operating online considering that he first started selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched several offers for his own items and those of others using sales letters that have actually created him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting expertise.
Most importantly, he used his self-taught copywriting abilities to make millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
So if this isn’t the ideal person to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the full evaluation, I want to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your deal to develop high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
Which can conserve you an enormous amount of time. It’s the perfect alternative to keeping an in-house copywriter or developing copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
Since Jim Edwards worked on both– however that need to simply demonstrate how effective his ability as a copy creator really is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will offer you whatever you require to personalize, fine-tune, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are lots of “secrets” to persuading people– and, frequently, you need to employ a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights work together so you can utilize the formulas to construct persuasion gradually. Some examples in the book consist of:.
The “Love me. Hate me. There’s no money in the middle!” method. Your words should generate very strong emotions from people and force them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Discover how to make more on each possibility, which is ideal for a sales funnel, using the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to instantly encourage clients to purchase choice, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words consumers use to explain what they wish to purchase (page 104).
8 specific places online that will show you the specific triggers inspiring your prospective clients and getting them to spend their cash. You can utilize this to place your own product, service, training, software application (page 69-71).
How to rapidly assemble the “foundation” of sales copy that develop a “little city of desire” for your potential customers and consumers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
It gets sort of overwhelming reading about the large quantity of details Jim Edwards loads in a simple book when you inspect out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into 5 basic sections. I’ll quickly summarize what you should expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of material you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that excellent copywriting leaves clues. This area exposes solutions and design templates for emails, sales, and ads letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through e-mails, sales, and ads letters? And the finest method to do that through copywriting is to use 4 fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while covertly figuring out the reality? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to offer your customers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can use data to direct your decisions.
You can likewise utilize the feedback to plug into a few proven methods for improving your ads, e-mails, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
However, Jim also makes you a special guarantee. If you do not like it, you can request for a refund and you do not need to send out the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the original deal. The audio variation will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will encourage your audience, no matter what you offer.
sales story tricks.
This is the book you desire in your corner when you’re all set to get back at more extensive with discovering copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every single technique in Copywriting Secrets.
What I know for sure, however, is that every time I take a seat to write any of my marketing materials, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I become a master copywriter. What about you?