Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just check out headings.
Visitors to your site only checked out 20% of the material you compose.
People just check out the very first two words on a line– normally, they miss the third word.
It’s numbers like this that make you think you should work with a copywriter.
Then you find out about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, gain more visibility, draw in more leads, earn more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually require to make sales is fantastic sales copy” (lies).
75% of visitors to a website take note of the general quality of the copy, however, and they’ll prevent doing business with a company that doesn’t have clean and professional copy.
Facts like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No novice copywriter understands what works. They just find out what works after they go through some experimentation, acquire some real information around where consumers are leaving and where they’re spending the most time, and refine the copy based upon the results.
So if they don’t know what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect customers are, what their greatest “pains” are, and where they presently live.
Specific, reliable, and constant “power” words that harness powerful, psychological and emotional triggers that guide individuals to purchase your services and products.
And that’s exactly what Copywriting Secrets, a fundamental and powerful book for anybody who wishes to generate income using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can utilize Copywriting Secrets.
When it comes to encouraging people to purchase, it’s a testimony to the power of words. It’s also a clear acknowledgement of just how important content marketing has ended up being when you need to offer anything online.
Many people hear “copywriting” and they believe they’re talking to someone who practices copyright law.
But copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you need to be interacting information to your leads at a third-grade reading level.
That implies you value your prospects’ time and you wish to give them access to your deal as plainly and tactically as possible.
Now, the “technique” part of copywriting tricks comes from understanding which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a consumer from being unaware about how to resolve a problem to totally gung-ho about your solution.
But, in my experience, copywriting is easier: It’s like being someone’s buddy and their worst opponent all on one page.
Consider it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you begin describing your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a really unpleasant mirror.
Then, using words, you continue to poke them everywhere it injures. Slowly, they remember why they require to alter, do something about it, or merely make a various choice.
And after that, you’re their friend. You provide them a solution that actually works, without being pushy, scammy, or salesy.
Now, numerous entrepreneurs will tell you that what they want is for quality leads to open their wallets and buy. But the reality is that copywriting has to do with trading something even more important.
Something that’s nearly a scarce resource.
With numerous solutions, offers, items, opportunities, and services, the only possible method for your potential customers and readers to trust you, purchase from you, and remain faithful to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everyone can utilize a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking gorgeous belonged to copywriting secrets. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Attract more leads,.
Make more customers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “compose excellent copy.”.
Other than that every time you attempt, your words fail to convince anyone to purchase– other than possibly your mom and a couple of loyal buddies.
But the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the building obstructs together, and then you are putting them in particular structures.
Does this sound familiar?
If not, checked out that quote again.
Consider another idea in marketing that relies on strategic placement, foundation, and the sensible, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to do something about it in such a natural and smooth method, your prospects won’t even understand they’re being persuaded.
Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he understands his lane or area of knowledge lies in helping business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his credentials:.
He’s the creator and owner of a direct action marketing company.
He commits numerous hours every year to training individually business owners in the Funnel Scripts community.
He’s a best-selling author who has been running online because he initially began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched several offers for his own items and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.
Best of all, he utilized his self-taught copywriting skills to earn millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
So if this isn’t the ideal guy to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the complete review, I wish to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and information of your offer to develop high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
Which can save you a massive quantity of time. It’s the perfect alternative to creating or keeping an internal copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
They may seem comparable due to the fact that Jim Edwards worked on both– however that ought to simply show how powerful his capability as a copy creator truly is.
The Copywriting Secrets book, on the other hand, will provide you everything you need to personalize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are numerous “tricks” to persuading individuals– and, frequently, you have to employ a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights interact so you can utilize the formulas to develop persuasion with time. Some examples in the book include:.
The “Love me. Your words need to elicit very strong emotions from individuals and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each prospect, which is perfect for a sales funnel, using the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly persuade consumers to buy decision, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words consumers utilize to explain what they want to buy (page 104).
8 particular places online that will reveal you the exact triggers encouraging your possible consumers and getting them to spend their cash. You can use this to position your own item, service, training, software application (page 69-71).
How to quickly put together the “foundation” of sales copy that develop a “little city of desire” for your consumers and potential customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
It gets sort of overwhelming reading about the sheer amount of information Jim Edwards packs in a mere book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 standard sections. I’ll quickly summarize what you need to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that great copywriting leaves clues. This section exposes formulas and templates for ads, emails, and sales letters which have actually never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through advertisements, e-mails, and sales letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase quicker. And the very best method to do that through copywriting is to use four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist people to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while privately figuring out the truth? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to give your customers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Typically, you can utilize data to assist your choices.
However you can likewise utilize the feedback to plug into a couple of tested methods for enhancing your sales, emails, and ads letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim likewise makes you a distinct guarantee. If you don’t like it, you can request for a refund and you don’t need to send out the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the original deal. The audio version will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will motivate your audience, no matter what you sell.
sales story secrets.
This is the book you want on your side when you’re all set to get even more extensive with discovering copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every technique in Copywriting Secrets.
What I know for sure, however, is that each time I sit down to write any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?