Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only read headlines.
Visitors to your site just checked out 20% of the material you write.
People only read the very first two words on a line– generally, they miss the third word.
It’s numbers like this that make you think you ought to work with a copywriter.
Then you learn about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, gain more exposure, draw in more leads, earn more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually require to make sales is excellent sales copy” (lies).
75% of visitors to a website take note of the overall quality of the copy, though, and they’ll prevent doing business with a company that doesn’t have tidy and professional copy.
Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter understands what works. They just find out what works after they go through some experimentation, get some genuine data around where customers are leaving and where they’re investing the most time, and fine-tune the copy based on the results.
So if they don’t know what works, how can they assist you make more sales?
All you require are:
Copy formulas that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect clients are, what their biggest “pains” are, and where they currently live.
Specific, reputable, and consistent “power” words that harness powerful, psychological and mental triggers that assist individuals to buy your services and products.
Which’s exactly what Copywriting Secrets, a essential and effective book for anyone who wishes to make money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it comes to encouraging people to buy. When you need to sell anything online, it’s also a clear acknowledgement of just how important material marketing has actually ended up being.
Many people hear “copywriting” and they think they’re talking to someone who practices copyright law.
However copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you ought to be interacting information to your leads at a third-grade reading level.
That suggests you value your potential customers’ time and you want to give them access to your deal as plainly and strategically as possible.
Now, the “method” part of copywriting tricks comes from knowing which buttons to press when you’re composing advertisement copy or how to tell a sales story that guides a customer from being uninformed about how to solve an issue to completely gung-ho about your option.
However, in my experience, copywriting is simpler: It’s like being someone’s best friend and their worst opponent all on one page.
Think of it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start describing your reader’s deepest, darkest, most prevalent pain to them. You hold up a really unpleasant mirror.
Using words, you continue to poke them everywhere it hurts. Gradually, they keep in mind why they require to alter, act, or merely make a different decision.
And then, you’re their best friend. You provide them a service that actually works, without being aggressive, scammy, or salesy.
Now, numerous entrepreneurs will inform you that what they desire is for quality leads to open their wallets and buy. But the fact is that copywriting is about trading something much more valuable.
Something that’s almost a limited resource.
With a lot of solutions, deals, chances, items, and services, the only possible method for your readers and prospects to trust you, buy from you, and stay faithful to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everybody can utilize a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking beautiful belonged to copywriting secrets. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Make more subscribers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “compose great copy.”.
Other than that each time you try, your words stop working to encourage anyone to buy– except perhaps your mother and a few loyal good friends.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of structure blocks, you are putting the structure blocks together, and then you are putting them in particular structures.
Does this noise familiar?
If not, checked out that quote once again.
Think about another concept in marketing that depends on tactical placement, building blocks, and the rational, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to do something about it in such a smooth and natural way, your potential customers won’t even understand they’re being persuaded.
Tip: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he knows his lane or location of expertise lies in assisting business owners make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct response marketing company.
He devotes hundreds of hours every year to coaching individually business owners in the Funnel Scripts community.
He’s a best-selling author who has been operating online since he initially began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched several offers for his own products and those of others using sales letters that have created him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.
Most importantly, he used his self-taught copywriting skills to earn millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
So if this isn’t the ideal guy to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and details of your deal to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
Which can conserve you an enormous amount of time. It’s the ideal alternative to keeping an in-house copywriter or producing copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
Due to the fact that Jim Edwards worked on both– but that need to just show how powerful his ability as a copy developer really is, they may appear comparable.
The Copywriting Secrets book, on the other hand, will give you whatever you require to customize, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “secrets” to persuading people– and, typically, you need to use a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can utilize the formulas to construct persuasion over time. Some examples in the book consist of:.
The “Love me. Your words must elicit extremely strong emotions from individuals and require them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each prospect, which is best for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to immediately encourage clients to make a purchase choice, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words consumers utilize to describe what they want to buy (page 104).
8 particular places online that will show you the exact triggers encouraging your prospective customers and getting them to spend their money. You can utilize this to position your own item, service, training, software (page 69-71).
How to quickly put together the “building blocks” of sales copy that produce a “little city of desire” for your potential customers and customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of information Jim Edwards crams in a simple book.
I’ve broken down his deliverables into 5 basic sections. I’ll rapidly summarize what you need to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that terrific copywriting leaves hints. This area reveals formulas and templates for advertisements, sales, and e-mails letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through sales, e-mails, and advertisements letters? And the best way to do that through copywriting is to utilize 4 basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that one of the very best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while privately figuring out the fact? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to give your customers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Frequently, you can use data to assist your decisions.
You can likewise use the feedback to plug into a couple of proven methods for improving your ads, e-mails, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This means that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you a special pledge. You can ask for a refund and you don’t have to send the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio variation will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the ideal stories that will encourage your audience, no matter what you sell.
sales story tricks.
When you’re all set to get even more in-depth with learning copywriting secrets for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single technique in Copywriting Secrets.
What I know for sure, though, is that whenever I sit down to compose any of my marketing products, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I end up being a master copywriter. What about you?