Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just check out headings.
Visitors to your site only checked out 20% of the content you compose.
People only check out the first 2 words on a line– generally, they miss out on the third word.
It’s numbers like this that make you think you must work with a copywriter.
Then you learn about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, gain more presence, draw in more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly require to make sales is great sales copy” (lies).
75% of visitors to a site take note of the total quality of the copy, though, and they’ll avoid working with a company that doesn’t have tidy and professional copy.
Facts like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No beginner copywriter understands what works. They only find out what works after they go through some experimentation, acquire some genuine data around where clients are leaving and where they’re investing the most time, and improve the copy based on the outcomes.
If they don’t understand what works, how can they assist you make more sales?
All you require are:
Copy formulas that help you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal clients are, what their greatest “pains” are, and where they presently live.
Specific, reputable, and consistent “power” words that harness effective, mental and emotional triggers that guide people to purchase your products and services.
And that’s exactly what Copywriting Secrets, a effective and basic book for anyone who wants to earn money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it pertains to motivating people to purchase. When you need to offer anything online, it’s also a clear acknowledgement of just how crucial content marketing has actually become.
Many people hear “copywriting” and they think they’re talking to someone who practices copyright law.
However copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you ought to be interacting details to your leads at a third-grade reading level.
That indicates you value your potential customers’ time and you want to provide access to your deal as plainly and tactically as possible.
Now, the “technique” part of copywriting tricks originates from understanding which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a customer from being unaware about how to solve an issue to completely gung-ho about your service.
However, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst opponent all on one page.
Think of it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you begin explaining your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a really unpleasant mirror.
Then, using words, you continue to poke them all over it hurts. Gradually, they keep in mind why they require to alter, do something about it, or simply make a various decision.
And then, you’re their friend. You provide them an option that in fact works, without being aggressive, scammy, or salesy.
Now, numerous entrepreneurs will tell you that what they want is for quality leads to open their wallets and purchase. But the reality is that copywriting has to do with trading something far more valuable.
Something that’s nearly a scarce resource.
With a lot of options, offers, chances, products, and services, the only possible method for your readers and prospects to trust you, purchase from you, and stay loyal to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everyone can use a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning belonged to copywriting secrets. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “write fantastic copy.”.
Except that each time you try, your words stop working to convince anyone to buy– other than maybe your mama and a couple of devoted friends.
The book shares with you the greatest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of foundation, you are putting the foundation together, and then you are putting them in specific structures. [Your words are] developing a little city of desire for your individual to come and live in.”.
Does this sound familiar?
If not, read that quote once again.
Think of another principle in marketing that relies on strategic placement, foundation, and the rational, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy abilities go together. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to act in such a seamless and natural method, your potential customers will not even recognize they’re being encouraged.
Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he understands his lane or area of proficiency depends on helping entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his credentials:.
He’s the founder and owner of a direct response marketing company.
He devotes numerous hours every year to training individually entrepreneur in the Funnel Scripts community.
He’s a very popular author who has been running online given that he initially began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released multiple deals for his own items and those of others using sales letters that have actually generated him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.
Best of all, he used his self-taught copywriting skills to make millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
If this isn’t the ideal guy to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and details of your deal to produce high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can save you an enormous amount of time. It’s the ideal option to developing or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
Due to the fact that Jim Edwards worked on both– but that must just show how powerful his capability as a copy creator truly is, they may seem similar.
The Copywriting Secrets book, on the other hand, will offer you whatever you require to personalize, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are lots of “secrets” to persuading individuals– and, frequently, you have to use a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights interact so you can use the formulas to construct persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words ought to elicit very strong feelings from individuals and require them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Discover how to make more on each prospect, which is perfect for a sales funnel, using the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to quickly convince customers to make a purchase decision, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words customers use to explain what they want to buy (page 104).
8 specific locations online that will reveal you the exact triggers motivating your potential customers and getting them to spend their cash. You can use this to place your own item, service, coaching, software application (page 69-71).
How to rapidly put together the “foundation” of sales copy that produce a “little city of desire” for your customers and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of frustrating reading about the large amount of information Jim Edwards packs in a simple book when you examine out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into 5 standard areas. I’ll rapidly summarize what you need to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of material you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that fantastic copywriting leaves ideas. This area exposes solutions and templates for advertisements, e-mails, and sales letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through emails, sales, and ads letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll purchase much faster. And the very best way to do that through copywriting is to utilize 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while secretly determining the reality? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to give your customers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this section in the Copywriting Secrets book. Copywriting is only as great as the amount of tweaking and refining you do.
But you can likewise utilize the feedback to plug into a couple of tested methods for improving your sales, e-mails, and ads letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This indicates that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim also makes you a distinct guarantee. If you don’t like it, you can request for a refund and you don’t need to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio version will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the ideal stories that will inspire your audience, no matter what you offer.
sales story secrets.
When you’re ready to get even more thorough with discovering copywriting secrets for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every single method in Copywriting Secrets.
What I understand for sure, however, is that whenever I take a seat to compose any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?