Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only read headings.
Visitors to your website only read 20% of the material you write.
Individuals just check out the very first two words on a line– normally, they miss out on the 3rd word.
It’s numbers like this that make you believe you ought to work with a copywriter.
Then you learn about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, acquire more exposure, bring in more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly require to make sales is excellent sales copy” (lies).
75% of visitors to a site pay attention to the total quality of the copy, however, and they’ll avoid doing business with a business that doesn’t have clean and expert copy.
Truths like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter understands what works. They just find out what works after they go through some experimentation, gain some real information around where clients are leaving and where they’re spending the most time, and fine-tune the copy based on the results.
If they do not understand what works, how can they assist you make more sales?
All you need are:
Copy solutions that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your perfect clients are, what their greatest “pains” are, and where they presently live.
Particular, dependable, and constant “power” words that harness powerful, mental and psychological triggers that direct people to buy your services and products.
And that’s exactly what Copywriting Secrets, a effective and fundamental book for anybody who wishes to earn money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can use Copywriting Secrets, it’s not an exaggeration.
When it comes to inspiring people to buy, it’s a testament to the power of words. When you need to sell anything online, it’s likewise a clear recognition of simply how essential content marketing has become.
The majority of people hear “copywriting” and they think they’re speaking with someone who practices copyright law.
However copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you ought to be communicating information to your leads at a third-grade reading level.
That suggests you worth your prospects’ time and you want to provide access to your offer as clearly and strategically as possible.
Now, the “technique” part of copywriting tricks comes from knowing which buttons to push when you’re composing ad copy or how to tell a sales story that guides a consumer from being uninformed about how to solve a problem to absolutely gung-ho about your service.
In my experience, copywriting is simpler: It’s like being someone’s best good friend and their worst enemy all on one page.
Think about it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you begin explaining your reader’s inmost, darkest, most pervasive discomfort to them. You hold up an extremely unpleasant mirror.
Utilizing words, you continue to poke them all over it injures. Slowly, they remember why they need to change, act, or just make a different decision.
And then, you’re their buddy. You use them a solution that actually works, without being aggressive, scammy, or salesy.
Now, many entrepreneurs will inform you that what they desire is for quality causes open their wallets and buy. The reality is that copywriting is about trading something far more valuable.
Something that’s nearly a limited resource.
And that’s attention.
With a lot of services, deals, items, opportunities, and services, the only possible method for your readers and prospects to trust you, purchase from you, and remain loyal to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can utilize a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking beautiful belonged to copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
Most copywriting books try to teach you how to “compose fantastic copy.”.
Other than that whenever you try, your words fail to persuade anyone to purchase– except possibly your mom and a couple of loyal pals.
But the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the structure blocks together, and then you are putting them in particular structures.
Does this sound familiar?
If not, checked out that quote again.
Think of another idea in marketing that relies on strategic positioning, foundation, and the rational, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy skills go together. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to take action in such a seamless and natural way, your potential customers will not even realize they’re being persuaded.
Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is smart– he understands his lane or location of knowledge depends on assisting business owners make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his credentials:.
He’s the creator and owner of a direct response marketing company.
He dedicates hundreds of hours every year to coaching one-on-one company owner in the Funnel Scripts community.
He’s a very popular author who has actually been operating online since he initially started selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released several offers for his own items and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in income.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.
Most importantly, he used his self-taught copywriting skills to earn millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
If this isn’t the right guy to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the complete review, I want to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and details of your offer to create high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
Which can save you a huge quantity of time. It’s the perfect alternative to keeping an in-house copywriter or producing copy from scratch.
A lot of the solutions that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
Because Jim Edwards worked on both– however that ought to simply show how effective his ability as a copy developer really is, they may seem similar.
The Copywriting Secrets book, on the other hand, will give you everything you require to personalize, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are lots of “tricks” to persuading individuals– and, typically, you need to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights interact so you can use the formulas to construct persuasion with time. Some examples in the book consist of:.
The “Love me. Hate me. There’s no cash in the center!” method. Your words need to elicit really strong feelings from people and require them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Learn how to make more on each possibility, which is ideal for a sales funnel, using the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to instantly convince clients to buy choice, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words clients utilize to describe what they want to buy (page 104).
8 specific locations online that will show you the specific triggers motivating your prospective consumers and getting them to spend their money. You can use this to place your own item, service, training, software (page 69-71).
How to quickly assemble the “foundation” of sales copy that produce a “little city of desire” for your prospects and customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of overwhelming reading about the sheer amount of details Jim Edwards packs in a mere book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five standard areas. I’ll rapidly summarize what you should expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that great copywriting leaves clues. This section reveals solutions and templates for emails, sales, and advertisements letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through ads, emails, and sales letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll buy quicker. And the very best method to do that through copywriting is to use four basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide people to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that one of the best copywriting secrets is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while covertly figuring out the truth? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to provide your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Typically, you can use information to guide your choices.
But you can also utilize the feedback to plug into a few proven approaches for improving your sales, ads, and emails letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim also makes you a special promise. If you don’t like it, you can request a refund and you don’t need to send the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original offer. The audio variation will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the ideal stories that will inspire your audience, no matter what you sell.
sales story secrets.
This is the book you want on your side when you’re ready to get even more extensive with learning copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every technique in Copywriting Secrets.
What I know for sure, though, is that every time I sit down to write any of my marketing materials, sales pages, advertisements, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?