Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals only check out headings.
Visitors to your site only checked out 20% of the content you write.
Individuals only read the first 2 words on a line– usually, they miss the third word.
It’s numbers like this that make you believe you ought to employ a copywriter.
Then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, acquire more presence, draw in more leads, earn more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really need to make sales is great sales copy” (lies).
75% of visitors to a site pay attention to the overall quality of the copy, however, and they’ll prevent working with a business that doesn’t have clean and expert copy.
Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter knows what works. They only find out what works after they go through some trial and error, acquire some real data around where consumers are leaving and where they’re spending the most time, and fine-tune the copy based upon the results.
If they do not know what works, how can they assist you make more sales?
All you require are:
Copy formulas that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect customers are, what their biggest “pains” are, and where they currently live.
Specific, reliable, and constant “power” words that harness effective, psychological and mental triggers that assist people to buy your services and products.
And that’s precisely what Copywriting Secrets, a powerful and essential book for anyone who wishes to make money using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can use Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it concerns inspiring people to purchase. When you require to offer anything online, it’s also a clear recognition of simply how essential content marketing has become.
Most people hear “copywriting” and they think they’re talking to somebody who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you must be interacting information to your leads at a third-grade reading level.
That indicates you value your prospects’ time and you want to give them access to your offer as plainly and tactically as possible.
Now, the “method” part of copywriting tricks comes from knowing which buttons to push when you’re composing ad copy or how to inform a sales story that guides a consumer from being uninformed about how to resolve an issue to completely gung-ho about your service.
However, in my experience, copywriting is easier: It’s like being somebody’s friend and their worst opponent all on one page.
Think about it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you begin describing your reader’s deepest, darkest, most pervasive pain to them. You hold up a really unpleasant mirror.
Utilizing words, you continue to poke them all over it injures. Slowly, they remember why they require to alter, do something about it, or just make a various decision.
And then, you’re their buddy. You offer them an option that actually works, without being aggressive, scammy, or salesy.
Now, lots of entrepreneurs will inform you that what they want is for quality leads to open their wallets and purchase. However the reality is that copywriting has to do with trading something far more valuable.
Something that’s practically a scarce resource.
And that’s attention.
With so many solutions, offers, products, opportunities, and services, the only possible method for your potential customers and readers to trust you, buy from you, and stay loyal to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everybody can use a dependable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking beautiful was part of copywriting tricks. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Earn more subscribers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “write great copy.”.
Other than that whenever you try, your words stop working to persuade anyone to purchase– except perhaps your mama and a few loyal good friends.
The book shares with you the biggest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of foundation, you are putting the foundation together, and then you are putting them in certain structures. [Your words are] building a little city of desire for your person to come and live in.”.
Does this noise familiar?
If not, read that quote once again.
Consider another principle in marketing that relies on tactical placement, foundation, and the rational, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy abilities go together. Learn one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to act in such a natural and smooth method, your potential customers will not even understand they’re being convinced.
Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is sensible– he understands his lane or location of competence lies in assisting business owners make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his credentials:.
He’s the creator and owner of a direct response marketing company.
He dedicates numerous hours every year to training one-on-one company owner in the Funnel Scripts community.
He’s a best-selling author who has been operating online given that he first began offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released multiple deals for his own items and those of others utilizing sales letters that have produced him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.
Best of all, he used his self-taught copywriting abilities to make millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
If this isn’t the ideal guy to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and details of your deal to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
And that can conserve you a massive amount of time. It’s the best option to developing or keeping an in-house copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
They may seem similar due to the fact that Jim Edwards worked on both– but that ought to simply show how effective his ability as a copy creator really is.
The Copywriting Secrets book, on the other hand, will give you everything you require to personalize, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “tricks” to convincing people– and, typically, you have to employ a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights collaborate so you can utilize the formulas to develop persuasion over time. Some examples in the book include:.
The “Love me. Your words must elicit very strong emotions from individuals and force them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Discover how to make more on each possibility, which is best for a sales funnel, using the “provide a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to instantly encourage clients to purchase choice, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words consumers use to describe what they wish to buy (page 104).
8 particular places online that will show you the exact triggers motivating your potential clients and getting them to spend their money. You can utilize this to place your own item, service, coaching, software (page 69-71).
How to quickly put together the “foundation” of sales copy that develop a “little city of desire” for your customers and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer amount of info Jim Edwards crams in a mere book.
So I’ve broken down his deliverables into 5 standard sections. I’ll quickly summarize what you must expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the road. It’s not just that terrific copywriting leaves ideas. It’s that great copy can constantly be plugged in and “built” using solutions– and these work no matter what you offer. This area reveals formulas and templates for e-mails, ads, and sales letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through emails, sales, and advertisements letters? And the best way to do that through copywriting is to use 4 basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that among the best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while privately finding out the truth? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to give your customers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can utilize data to guide your choices.
But you can also use the feedback to plug into a few proven approaches for enhancing your e-mails, advertisements, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim also makes you an unique guarantee. You can ask for a refund and you do not have to send out the book back if you don’t like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the original offer. The audio version will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the right stories that will motivate your audience, no matter what you sell.
sales story secrets.
When you’re prepared to get even more in-depth with discovering copywriting secrets for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used each and every single technique in Copywriting Secrets.
What I understand for sure, though, is that each time I take a seat to compose any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?