Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only check out headings.
Visitors to your website just checked out 20% of the material you write.
People just check out the very first two words on a line– typically, they miss out on the 3rd word.
It’s numbers like this that make you believe you must employ a copywriter.
Then you find out about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, gain more presence, bring in more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly need to make sales is fantastic sales copy” (lies).
75% of visitors to a site pay attention to the total quality of the copy, though, and they’ll avoid doing business with a company that doesn’t have expert and tidy copy.
Realities like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter knows what works. They only learn what works after they go through some trial and error, acquire some genuine data around where consumers are leaving and where they’re spending the most time, and fine-tune the copy based upon the results.
So if they do not understand what works, how can they help you make more sales?
All you need are:
Copy solutions that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your perfect consumers are, what their biggest “pains” are, and where they currently live.
Particular, trusted, and consistent “power” words that harness powerful, psychological and mental triggers that assist individuals to buy your product or services.
Which’s precisely what Copywriting Secrets, a effective and basic book for anybody who wishes to make money using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can use Copywriting Secrets.
It’s a testimony to the power of words when it comes to encouraging individuals to buy. When you require to sell anything online, it’s also a clear acknowledgement of simply how important content marketing has actually become.
Many people hear “copywriting” and they think they’re talking to somebody who practices copyright law.
However copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you ought to be communicating information to your leads at a third-grade reading level.
That implies you worth your potential customers’ time and you wish to provide access to your offer as clearly and tactically as possible.
Now, the “method” part of copywriting secrets originates from knowing which buttons to press when you’re composing advertisement copy or how to tell a sales story that guides a client from being uninformed about how to resolve a problem to absolutely gung-ho about your service.
But, in my experience, copywriting is simpler: It’s like being someone’s friend and their worst opponent all on one page.
Think of it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up a really undesirable mirror.
Utilizing words, you continue to poke them all over it hurts. Slowly, they remember why they require to change, take action, or simply make a various decision.
And then, you’re their buddy. You offer them an option that really works, without being aggressive, scammy, or salesy.
Now, many entrepreneurs will inform you that what they desire is for quality causes open their wallets and buy. But the truth is that copywriting is about trading something much more important.
Something that’s practically a scarce resource.
With a lot of options, offers, services, chances, and products, the only possible method for your potential customers and readers to trust you, purchase from you, and remain loyal to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Plainly, everyone can use a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the really formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking beautiful became part of copywriting tricks. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Make more customers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “compose terrific copy.”.
Other than that each time you try, your words stop working to encourage anybody to purchase– except maybe your mom and a couple of devoted good friends.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the foundation together, and after that you are putting them in certain structures. [Your words are] building a little city of desire for your individual to live and come in.”.
Does this sound familiar?
If not, checked out that quote again.
Consider another principle in marketing that relies on strategic placement, foundation, and the rational, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy skills go together. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to act in such a natural and smooth way, your potential customers won’t even understand they’re being convinced.
Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he knows his lane or location of knowledge lies in assisting entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his credentials:.
He’s the founder and owner of a direct action marketing firm.
He dedicates numerous hours every year to training individually company owner in the Funnel Scripts community.
He’s a very popular author who has been running online given that he initially began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced several offers for his own items and those of others utilizing sales letters that have produced him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting know-how.
Best of all, he used his self-taught copywriting abilities to make millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
So if this isn’t the ideal man to offer you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the complete review, I want to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and details of your deal to develop high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
And that can conserve you an enormous quantity of time. It’s the ideal option to creating or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
They might appear comparable since Jim Edwards worked on both– but that should just show how effective his ability as a copy creator truly is.
The Copywriting Secrets book, on the other hand, will provide you whatever you require to personalize, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “tricks” to convincing individuals– and, frequently, you need to employ a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets work together so you can utilize the formulas to build persuasion with time. Some examples in the book consist of:.
The “Love me. Your words ought to elicit really strong feelings from individuals and force them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each prospect, which is best for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to immediately convince clients to buy decision, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words consumers utilize to describe what they want to purchase (page 104).
8 specific places online that will show you the precise triggers inspiring your potential clients and getting them to invest their cash. You can utilize this to position your own product, service, training, software application (page 69-71).
How to quickly assemble the “building blocks” of sales copy that produce a “little city of desire” for your consumers and prospects (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large amount of information Jim Edwards packs in a simple book.
So I’ve broken down his deliverables into five standard sections. I’ll rapidly summarize what you must anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that great copywriting leaves hints. This area reveals formulas and templates for e-mails, advertisements, and sales letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through ads, emails, and sales letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase quicker. And the very best way to do that through copywriting is to use 4 standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that among the very best copywriting secrets is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while covertly figuring out the reality? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to provide your customers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. Copywriting is only as great as the quantity of tweaking and refining you do.
You can likewise use the feedback to plug into a few tested approaches for enhancing your sales, e-mails, and ads letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you a special guarantee. If you do not like it, you can request for a refund and you do not have to send out the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the original offer. The audio version will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will motivate your audience, no matter what you offer.
sales story secrets.
This is the book you want on your side when you’re ready to get back at more thorough with finding out copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every single method in Copywriting Secrets.
What I understand for sure, however, is that whenever I take a seat to write any of my marketing products, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I become a master copywriter. What about you?