Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only check out headlines.
Visitors to your site just read 20% of the content you write.
Individuals just check out the first two words on a line– usually, they miss out on the 3rd word.
It’s numbers like this that make you think you ought to hire a copywriter.
But then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, get more presence, draw in more leads, make more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly need to make sales is great sales copy” (lies).
75% of visitors to a website pay attention to the overall quality of the copy, however, and they’ll avoid working with a business that does not have tidy and expert copy.
Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter understands what works. They only find out what works after they go through some experimentation, acquire some genuine data around where clients are leaving and where they’re spending the most time, and improve the copy based upon the outcomes.
If they do not understand what works, how can they help you make more sales?
All you require are:
Copy formulas that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A precise understanding of who your perfect consumers are, what their greatest “pains” are, and where they currently live.
Specific, reliable, and consistent “power” words that harness powerful, emotional and mental triggers that assist individuals to buy your products and services.
And that’s exactly what Copywriting Secrets, a basic and powerful book for anyone who wishes to earn money utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can use Copywriting Secrets.
When it comes to inspiring individuals to purchase, it’s a testimony to the power of words. It’s likewise a clear recognition of just how essential content marketing has become when you require to sell anything online.
Many people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.
Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you need to be interacting information to your leads at a third-grade reading level.
That indicates you worth your prospects’ time and you wish to give them access to your offer as plainly and tactically as possible.
Now, the “strategy” part of copywriting tricks comes from understanding which buttons to press when you’re writing ad copy or how to tell a sales story that guides a consumer from being uninformed about how to resolve a problem to completely gung-ho about your option.
In my experience, copywriting is simpler: It’s like being someone’s best buddy and their worst enemy all on one page.
Consider it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up an extremely undesirable mirror.
Then, utilizing words, you continue to poke them all over it harms. Gradually, they keep in mind why they need to alter, act, or just make a various choice.
And after that, you’re their buddy. You offer them a solution that really works, without being pushy, scammy, or salesy.
Now, many business owners will inform you that what they want is for quality results in open their wallets and purchase. The fact is that copywriting is about trading something far more valuable.
Something that’s almost a limited resource.
And that’s attention.
With many solutions, offers, items, services, and opportunities, the only possible method for your potential customers and readers to trust you, purchase from you, and stay faithful to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everyone can utilize a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the really solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking beautiful belonged to copywriting tricks. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Make more subscribers, and.
Land more sales online.
Many copywriting books try to teach you how to “compose terrific copy.”.
Except that each time you try, your words fail to persuade anyone to buy– except maybe your mother and a couple of loyal pals.
However the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of foundation, you are putting the foundation together, and after that you are putting them in specific structures. [Your words are] developing a little city of desire for your person to come and live in.”.
Does this sound familiar?
If not, checked out that quote once again.
Think of another concept in marketing that relies on tactical placement, foundation, and the sensible, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy skills go together. Find out one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to do something about it in such a natural and smooth way, your prospects will not even realize they’re being persuaded.
Tip: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he understands his lane or area of knowledge depends on assisting entrepreneurs make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his qualifications:.
He’s the creator and owner of a direct action marketing firm.
He devotes hundreds of hours every year to coaching individually entrepreneur in the Funnel Scripts community.
He’s a very popular author who has been running online because he first began selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched several offers for his own products and those of others using sales letters that have actually produced him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting expertise.
Most importantly, he utilized his self-taught copywriting abilities to earn millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
So if this isn’t the best guy to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and information of your offer to create high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can save you an enormous amount of time. It’s the perfect option to keeping an internal copywriter or creating copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
They may seem comparable because Jim Edwards dealt with both– but that must simply show how powerful his capability as a copy creator genuinely is.
The Copywriting Secrets book, on the other hand, will provide you everything you need to customize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “tricks” to convincing people– and, typically, you need to utilize a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks work together so you can utilize the formulas to construct persuasion over time. Some examples in the book consist of:.
The “Love me. Your words ought to elicit really strong emotions from people and force them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Learn how to make more on each prospect, which is perfect for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to immediately encourage consumers to purchase decision, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your client and find the “magic” words clients utilize to describe what they want to buy (page 104).
8 particular locations online that will reveal you the precise triggers motivating your prospective customers and getting them to spend their cash. You can use this to position your own product, service, training, software (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that create a “little city of desire” for your potential customers and consumers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of info Jim Edwards crams in a mere book.
So I’ve broken down his deliverables into 5 basic areas. I’ll rapidly summarize what you need to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that terrific copywriting leaves clues. This section reveals solutions and design templates for emails, sales, and advertisements letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through advertisements, emails, and sales letters? And the finest method to do that through copywriting is to use 4 basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while privately determining the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to offer your consumers value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can utilize data to guide your decisions.
You can also use the feedback to plug into a few tested methods for improving your ads, sales, and e-mails letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
However, Jim also makes you an unique promise. If you don’t like it, you can request a refund and you don’t need to send out the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial deal. The audio variation will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will inspire your audience, no matter what you sell.
sales story tricks.
This is the book you desire in your corner when you’re all set to get even more extensive with discovering copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every single method in Copywriting Secrets.
What I understand for sure, however, is that every time I take a seat to compose any of my marketing products, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I end up being a master copywriter. What about you?