Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only check out headlines.
Visitors to your site just checked out 20% of the content you write.
Individuals only read the first two words on a line– typically, they miss the third word.
It’s numbers like this that make you believe you ought to hire a copywriter.
But then you discover the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, acquire more presence, attract more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually require to make sales is fantastic sales copy” (lies).
75% of visitors to a site take notice of the general quality of the copy, though, and they’ll prevent working with a business that does not have professional and tidy copy.
Facts like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter knows what works. They just learn what works after they go through some experimentation, acquire some real data around where consumers are leaving and where they’re investing the most time, and refine the copy based upon the results.
So if they don’t know what works, how can they help you make more sales?
All you need are:
Copy formulas that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.
An exact understanding of who your ideal customers are, what their biggest “pains” are, and where they presently live.
Particular, reputable, and constant “power” words that harness effective, psychological and mental triggers that guide individuals to purchase your services and items.
Which’s precisely what Copywriting Secrets, a powerful and fundamental book for anybody who wants to earn money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can utilize Copywriting Secrets.
When it comes to motivating individuals to buy, it’s a testament to the power of words. It’s likewise a clear acknowledgement of just how crucial material marketing has become when you need to sell anything online.
Most people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.
However copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you should be communicating information to your leads at a third-grade reading level.
That indicates you worth your prospects’ time and you wish to give them access to your deal as plainly and tactically as possible.
Now, the “technique” part of copywriting tricks originates from understanding which buttons to press when you’re writing ad copy or how to tell a sales story that guides a consumer from being uninformed about how to resolve a problem to absolutely gung-ho about your option.
However, in my experience, copywriting is simpler: It’s like being someone’s best friend and their worst enemy all on one page.
Think of it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A websites,
… you start explaining your reader’s inmost, darkest, most prevalent pain to them. You hold up a very unpleasant mirror.
Then, using words, you continue to poke them everywhere it injures. Gradually, they remember why they require to alter, do something about it, or simply make a various decision.
And after that, you’re their friend. You use them a solution that actually works, without being pushy, scammy, or salesy.
Now, many business owners will inform you that what they want is for quality results in open their wallets and purchase. However the fact is that copywriting has to do with trading something even more valuable.
Something that’s practically a limited resource.
And that’s attention.
With a lot of services, offers, chances, products, and services, the only possible way for your readers and prospects to trust you, purchase from you, and remain faithful to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everyone can use a dependable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking gorgeous was part of copywriting tricks. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “compose terrific copy.”.
Except that every time you attempt, your words fail to persuade anybody to buy– other than maybe your mom and a couple of faithful buddies.
But the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and after that you are putting them in certain structures. [Your words are] developing a little city of desire for your individual to live and come in.”.
Does this noise familiar?
If not, checked out that quote again.
Consider another principle in marketing that depends on tactical placement, building blocks, and the sensible, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to take action in such a natural and seamless way, your potential customers won’t even realize they’re being convinced.
Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is sensible– he understands his lane or area of expertise depends on helping business owners make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.
He’s the founder and owner of a direct reaction marketing company.
He commits numerous hours every year to coaching one-on-one entrepreneur in the Funnel Scripts neighborhood.
He’s a very popular author who has actually been operating online since he initially started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced several deals for his own products and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting knowledge.
Most importantly, he utilized his self-taught copywriting abilities to earn millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
So if this isn’t the ideal man to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the complete evaluation, I wish to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and details of your offer to develop high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
And that can save you a huge quantity of time. It’s the best option to keeping an in-house copywriter or creating copy from scratch.
A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
They might appear similar because Jim Edwards dealt with both– but that should simply show how powerful his ability as a copy developer truly is.
The Copywriting Secrets book, on the other hand, will give you everything you need to tailor, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to persuading people– and, often, you have to employ a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights interact so you can utilize the formulas to build persuasion in time. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no money in the center!” strategy. Your words need to generate really strong emotions from individuals and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Learn how to make more on each prospect, which is perfect for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to quickly persuade customers to purchase choice, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words clients utilize to describe what they want to purchase (page 104).
8 particular places online that will reveal you the exact triggers encouraging your prospective customers and getting them to invest their money. You can use this to place your own product, service, coaching, software (page 69-71).
How to quickly assemble the “building blocks” of sales copy that create a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of overwhelming reading about the large quantity of details Jim Edwards loads in a simple book when you examine out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five basic areas. I’ll quickly summarize what you must anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the road. It’s not just that fantastic copywriting leaves clues. It’s that fantastic copy can always be plugged in and “developed” using solutions– and these work no matter what you offer. This section exposes formulas and design templates for ads, sales, and emails letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through emails, sales, and ads letters? And the finest way to do that through copywriting is to use 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the very best copywriting tricks is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while privately finding out the fact? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to give your consumers value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this area in the Copywriting Secrets book. Copywriting is only as excellent as the quantity of tweaking and refining you do.
But you can also use the feedback to plug into a few proven approaches for enhancing your ads, sales, and emails letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Nevertheless, Jim also makes you an unique pledge. You can ask for a refund and you do not have to send the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original offer. The audio version will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the ideal stories that will inspire your audience, no matter what you sell.
sales story tricks.
When you’re prepared to get even more extensive with learning copywriting tricks for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every strategy in Copywriting Secrets.
What I understand for sure, though, is that each time I take a seat to write any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?