Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just read headlines.
Visitors to your site just checked out 20% of the material you compose.
People just check out the first two words on a line– normally, they miss out on the 3rd word.
It’s numbers like this that make you think you need to work with a copywriter.
But then you discover the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, get more visibility, draw in more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually require to make sales is terrific sales copy” (lies).
75% of visitors to a site focus on the total quality of the copy, however, and they’ll avoid working with a business that does not have clean and professional copy.
Facts like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter understands what works. They just discover what works after they go through some trial and error, acquire some real data around where customers are leaving and where they’re investing the most time, and refine the copy based upon the outcomes.
So if they don’t understand what works, how can they help you make more sales?
All you need are:
Copy solutions that assist you write sales copy and after that hook these transformative words into the larger structure of your sales page.
An exact understanding of who your perfect clients are, what their biggest “discomforts” are, and where they presently live.
Particular, trustworthy, and consistent “power” words that harness powerful, psychological and psychological triggers that guide individuals to buy your services and products.
And that’s exactly what Copywriting Secrets, a powerful and essential book for anyone who wishes to earn money using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.
When it comes to encouraging individuals to buy, it’s a testament to the power of words. It’s likewise a clear acknowledgement of just how important content marketing has actually ended up being when you need to sell anything online.
The majority of people hear “copywriting” and they think they’re talking to someone who practices copyright law.
But copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you must be communicating details to your leads at a third-grade reading level.
That means you value your prospects’ time and you want to provide access to your offer as clearly and strategically as possible.
Now, the “technique” part of copywriting tricks originates from understanding which buttons to press when you’re writing ad copy or how to tell a sales story that guides a consumer from being unaware about how to solve an issue to completely gung-ho about your option.
But, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst opponent all on one page.
Think of it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you start describing your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a really undesirable mirror.
Using words, you continue to poke them everywhere it hurts. Slowly, they keep in mind why they need to change, take action, or just make a different choice.
And after that, you’re their friend. You use them an option that really works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will inform you that what they want is for quality leads to open their wallets and buy. The fact is that copywriting is about trading something far more important.
Something that’s almost a scarce resource.
With a lot of solutions, deals, services, products, and chances, the only possible method for your readers and potential customers to trust you, purchase from you, and stay faithful to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everybody can utilize a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking lovely was part of copywriting tricks. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “compose excellent copy.”.
Other than that every time you try, your words fail to encourage anybody to purchase– other than maybe your mom and a few loyal friends.
The book shares with you the greatest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.
” You are dealing with a series of building blocks, you are putting the foundation together, and after that you are putting them in particular structures. [Your words are] constructing a little city of desire for your person to come and live in.”.
Does this sound familiar?
If not, read that quote again.
Consider another concept in marketing that relies on tactical placement, foundation, and the rational, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to do something about it in such a natural and smooth method, your potential customers will not even recognize they’re being encouraged.
Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he knows his lane or location of proficiency lies in assisting entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his qualifications:.
He’s the founder and owner of a direct reaction marketing firm.
He devotes hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been running online considering that he first began offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced several deals for his own products and those of others using sales letters that have created him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.
Best of all, he utilized his self-taught copywriting skills to earn millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
So if this isn’t the ideal person to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the complete evaluation, I want to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and details of your deal to create high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
Which can save you an enormous quantity of time. It’s the best alternative to developing or keeping an in-house copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
They might seem similar since Jim Edwards dealt with both– however that should just show how powerful his capability as a copy creator truly is.
The Copywriting Secrets book, on the other hand, will offer you whatever you require to personalize, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “tricks” to convincing people– and, frequently, you need to utilize a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights collaborate so you can use the formulas to build persuasion over time. Some examples in the book include:.
The “Love me. Dislike me. There’s no money in the center!” technique. Your words ought to generate really strong emotions from individuals and require them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each prospect, which is best for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to quickly encourage clients to make a purchase choice, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words clients utilize to explain what they want to buy (page 104).
8 specific places online that will reveal you the specific triggers inspiring your potential clients and getting them to spend their cash. You can utilize this to position your own product, service, training, software application (page 69-71).
How to quickly put together the “foundation” of sales copy that develop a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large amount of details Jim Edwards crams in a simple book.
So I’ve broken down his deliverables into 5 fundamental areas. I’ll rapidly summarize what you should anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that great copywriting leaves ideas. This area reveals solutions and design templates for sales, advertisements, and emails letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through ads, sales, and e-mails letters? And the best way to do that through copywriting is to utilize four fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that among the best copywriting tricks is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while secretly finding out the fact? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to offer your customers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. Copywriting is only as excellent as the quantity of tweaking and refining you do.
You can likewise utilize the feedback to plug into a few tested methods for improving your emails, advertisements, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim likewise makes you a distinct guarantee. If you do not like it, you can ask for a refund and you don’t need to send the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio variation will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the ideal stories that will motivate your audience, no matter what you sell.
sales story secrets.
When you’re ready to get even more in-depth with finding out copywriting secrets for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every method in Copywriting Secrets.
What I know for sure, though, is that every time I sit down to write any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I become a master copywriter. What about you?