Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only check out headlines.
Visitors to your website just read 20% of the content you compose.
Individuals just check out the very first two words on a line– typically, they miss out on the third word.
It’s numbers like this that make you think you must work with a copywriter.
Then you learn about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, get more visibility, bring in more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really need to make sales is terrific sales copy” (lies).
75% of visitors to a site focus on the overall quality of the copy, however, and they’ll avoid doing business with a company that does not have professional and tidy copy.
Facts like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter knows what works. They only find out what works after they go through some experimentation, get some genuine data around where customers are leaving and where they’re spending the most time, and refine the copy based upon the results.
If they don’t know what works, how can they assist you make more sales?
All you need are:
Copy solutions that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
An exact understanding of who your perfect customers are, what their biggest “pains” are, and where they presently live.
Specific, trustworthy, and consistent “power” words that harness effective, mental and psychological triggers that direct people to buy your services and items.
Which’s exactly what Copywriting Secrets, a powerful and basic book for anybody who wants to make money using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it concerns encouraging individuals to purchase. It’s also a clear recognition of just how essential material marketing has actually ended up being when you require to offer anything online.
Most people hear “copywriting” and they think they’re talking to somebody who practices copyright law.
However copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you need to be communicating info to your leads at a third-grade reading level.
That implies you value your potential customers’ time and you want to give them access to your offer as plainly and tactically as possible.
Now, the “method” part of copywriting tricks originates from knowing which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a client from being unaware about how to resolve an issue to completely gung-ho about your solution.
But, in my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst opponent all on one page.
Consider it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you begin describing your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a very undesirable mirror.
Then, utilizing words, you continue to poke them all over it harms. Gradually, they remember why they need to alter, act, or simply make a different choice.
And then, you’re their best friend. You offer them a service that actually works, without being aggressive, scammy, or salesy.
Now, many business owners will tell you that what they want is for quality causes open their wallets and purchase. However the truth is that copywriting is about trading something even more important.
Something that’s nearly a limited resource.
And that’s attention.
With so many services, offers, services, products, and chances, the only possible way for your prospects and readers to trust you, purchase from you, and remain devoted to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everyone can utilize a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the really solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking lovely became part of copywriting tricks. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Earn more subscribers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “compose great copy.”.
Except that every time you attempt, your words fail to convince anybody to buy– other than maybe your mama and a few devoted buddies.
But the book show you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in certain structures.
Does this sound familiar?
If not, checked out that quote again.
Consider another principle in marketing that relies on strategic positioning, building blocks, and the sensible, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy skills go together. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to do something about it in such a natural and seamless method, your potential customers won’t even realize they’re being convinced.
Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is sensible– he understands his lane or location of proficiency depends on helping entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing company.
He commits hundreds of hours every year to training one-on-one business owners in the Funnel Scripts community.
He’s a best-selling author who has actually been running online because he initially began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched several offers for his own products and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.
Best of all, he used his self-taught copywriting skills to earn millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
So if this isn’t the best man to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the full review, I wish to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and details of your offer to create high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
Which can save you a massive amount of time. It’s the best alternative to keeping an in-house copywriter or developing copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
Because Jim Edwards worked on both– but that ought to just show how effective his ability as a copy developer genuinely is, they might seem similar.
The Copywriting Secrets book, on the other hand, will offer you everything you need to personalize, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “secrets” to convincing individuals– and, often, you have to use a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks interact so you can use the formulas to build persuasion with time. Some examples in the book include:.
The “Love me. Your words ought to elicit really strong feelings from people and require them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each possibility, which is best for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly convince clients to buy decision, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words consumers utilize to describe what they want to buy (page 104).
8 particular places online that will reveal you the specific triggers inspiring your potential customers and getting them to invest their money. You can utilize this to position your own product, service, training, software application (page 69-71).
How to rapidly put together the “foundation” of sales copy that develop a “little city of desire” for your consumers and potential customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of information Jim Edwards crams in a mere book.
I’ve broken down his deliverables into 5 fundamental areas. I’ll quickly summarize what you must expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that excellent copywriting leaves ideas. This section reveals formulas and templates for emails, ads, and sales letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through advertisements, sales, and e-mails letters? And the finest method to do that through copywriting is to utilize 4 basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide people to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that among the best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while covertly finding out the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to provide your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Often, you can use information to guide your decisions.
However you can also utilize the feedback to plug into a few proven approaches for improving your ads, emails, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim likewise makes you a distinct promise. You can ask for a refund and you don’t have to send out the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the original deal. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will inspire your audience, no matter what you offer.
sales story secrets.
This is the book you want on your side when you’re all set to get back at more extensive with learning copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every method in Copywriting Secrets.
What I understand for sure, however, is that whenever I sit down to write any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?