Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only check out headings.
Visitors to your site only checked out 20% of the material you write.
People just check out the very first 2 words on a line– typically, they miss out on the third word.
It’s numbers like this that make you believe you need to work with a copywriter.
Then you discover about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, acquire more visibility, bring in more leads, earn more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly need to make sales is fantastic sales copy” (lies).
75% of visitors to a website take notice of the overall quality of the copy, though, and they’ll prevent working with a business that does not have tidy and professional copy.
Facts like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No novice copywriter knows what works. They just discover what works after they go through some trial and error, gain some real information around where consumers are leaving and where they’re spending the most time, and refine the copy based on the results.
If they don’t understand what works, how can they help you make more sales?
All you need are:
Copy solutions that help you write sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect consumers are, what their biggest “pains” are, and where they currently live.
Particular, trusted, and consistent “power” words that harness powerful, mental and emotional triggers that direct individuals to buy your services and items.
Which’s exactly what Copywriting Secrets, a basic and effective book for anybody who wishes to earn money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to inspiring people to buy, it’s a testimony to the power of words. It’s also a clear acknowledgement of just how essential material marketing has actually ended up being when you require to offer anything online.
Most people hear “copywriting” and they think they’re speaking with somebody who practices copyright law.
But copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you must be interacting details to your leads at a third-grade reading level.
That implies you value your potential customers’ time and you want to provide access to your deal as plainly and strategically as possible.
Now, the “method” part of copywriting secrets comes from understanding which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a customer from being unaware about how to solve an issue to totally gung-ho about your option.
In my experience, copywriting is simpler: It’s like being someone’s finest good friend and their worst opponent all on one page.
Think of it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you start off describing your reader’s inmost, darkest, most prevalent pain to them. You hold up a really undesirable mirror.
Utilizing words, you continue to poke them everywhere it hurts. Gradually, they remember why they need to alter, take action, or merely make a various choice.
And then, you’re their buddy. You offer them a solution that in fact works, without being pushy, scammy, or salesy.
Now, lots of entrepreneurs will inform you that what they desire is for quality causes open their wallets and purchase. However the reality is that copywriting is about trading something far more important.
Something that’s nearly a limited resource.
With so many solutions, deals, items, services, and chances, the only possible way for your readers and potential customers to trust you, purchase from you, and stay devoted to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everyone can utilize a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking stunning belonged to copywriting tricks. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Make more customers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “compose terrific copy.”.
Except that each time you attempt, your words fail to encourage anybody to buy– other than perhaps your mommy and a couple of devoted pals.
However the book show you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the building obstructs together, and then you are putting them in specific structures.
Does this noise familiar?
If not, read that quote again.
Consider another idea in marketing that depends on strategic placement, building blocks, and the logical, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to act in such a seamless and natural method, your prospects won’t even realize they’re being persuaded.
Tip: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is smart– he knows his lane or location of expertise depends on helping business owners make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct action marketing firm.
He dedicates numerous hours every year to coaching individually company owner in the Funnel Scripts community.
He’s a very popular author who has been running online given that he initially started offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released numerous offers for his own items and those of others using sales letters that have produced him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.
Most importantly, he used his self-taught copywriting abilities to earn millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
So if this isn’t the ideal person to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete evaluation, I want to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and information of your offer to create high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
And that can save you an enormous quantity of time. It’s the perfect alternative to keeping an in-house copywriter or producing copy from scratch.
A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
Due to the fact that Jim Edwards worked on both– however that should just show how powerful his ability as a copy developer really is, they may seem similar.
The Copywriting Secrets book, on the other hand, will give you everything you require to tailor, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “tricks” to persuading individuals– and, typically, you have to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets work together so you can use the formulas to build persuasion over time. Some examples in the book include:.
The “Love me. Dislike me. There’s no money in the center!” method. Your words must generate very strong feelings from people and require them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each possibility, which is perfect for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to immediately persuade clients to purchase decision, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words clients utilize to explain what they wish to purchase (page 104).
8 particular places online that will show you the exact triggers inspiring your possible customers and getting them to spend their money. You can use this to position your own product, service, training, software (page 69-71).
How to quickly put together the “building blocks” of sales copy that develop a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of details Jim Edwards crams in a mere book.
I’ve broken down his deliverables into 5 standard areas. I’ll quickly summarize what you need to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that great copywriting leaves ideas. This area exposes solutions and design templates for advertisements, e-mails, and sales letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through sales, emails, and ads letters? And the finest method to do that through copywriting is to utilize 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the best copywriting secrets is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while secretly finding out the reality? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to give your consumers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Often, you can utilize data to guide your choices.
However you can also use the feedback to plug into a couple of proven methods for enhancing your sales, e-mails, and advertisements letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim likewise makes you an unique pledge. If you don’t like it, you can request a refund and you do not need to send the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial deal. The audio variation will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the ideal stories that will encourage your audience, no matter what you sell.
sales story secrets.
This is the book you desire in your corner when you’re prepared to get back at more extensive with discovering copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized each and every single strategy in Copywriting Secrets.
What I understand for sure, though, is that each time I take a seat to write any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?