Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only check out headlines.
Visitors to your site just checked out 20% of the content you compose.
Individuals just read the very first 2 words on a line– typically, they miss out on the 3rd word.
It’s numbers like this that make you think you ought to work with a copywriter.
Then you discover about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, get more presence, bring in more leads, earn more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly need to make sales is great sales copy” (lies).
75% of visitors to a site take note of the overall quality of the copy, however, and they’ll prevent doing business with a business that doesn’t have clean and expert copy.
Facts like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter knows what works. They only learn what works after they go through some experimentation, get some real data around where consumers are leaving and where they’re spending the most time, and improve the copy based on the results.
If they do not understand what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
An exact understanding of who your perfect customers are, what their greatest “discomforts” are, and where they presently live.
Particular, trustworthy, and consistent “power” words that harness powerful, emotional and mental triggers that direct people to buy your product or services.
Which’s exactly what Copywriting Secrets, a fundamental and powerful book for anybody who wants to make money using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it pertains to inspiring people to buy. When you require to sell anything online, it’s likewise a clear acknowledgement of just how crucial material marketing has become.
Many people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.
However copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you must be interacting info to your leads at a third-grade reading level.
That implies you value your potential customers’ time and you want to give them access to your offer as clearly and tactically as possible.
Now, the “strategy” part of copywriting tricks originates from understanding which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a customer from being uninformed about how to resolve a problem to completely gung-ho about your service.
In my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst enemy all on one page.
Think of it this way:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start describing your reader’s inmost, darkest, most prevalent pain to them. You hold up a very undesirable mirror.
Then, using words, you continue to poke them all over it injures. Gradually, they remember why they need to change, act, or just make a different decision.
And after that, you’re their best friend. You offer them a solution that in fact works, without being aggressive, scammy, or salesy.
Now, many entrepreneurs will tell you that what they desire is for quality results in open their wallets and buy. The reality is that copywriting is about trading something far more valuable.
Something that’s almost a scarce resource.
And that’s attention.
With so many services, offers, opportunities, services, and items, the only possible method for your readers and potential customers to trust you, buy from you, and stay loyal to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everyone can utilize a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking lovely was part of copywriting secrets. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Earn more subscribers, and.
Land more sales online.
Most copywriting books try to teach you how to “write excellent copy.”.
Other than that each time you try, your words fail to persuade anybody to purchase– except possibly your mother and a couple of devoted good friends.
However the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the building obstructs together, and then you are putting them in particular structures.
Does this noise familiar?
If not, checked out that quote again.
Think of another idea in marketing that relies on strategic placement, building blocks, and the logical, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to do something about it in such a seamless and natural way, your prospects won’t even understand they’re being persuaded.
Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is sensible– he understands his lane or area of competence depends on assisting business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his credentials:.
He’s the creator and owner of a direct action marketing firm.
He dedicates hundreds of hours every year to training individually business owners in the Funnel Scripts community.
He’s a very popular author who has been operating online given that he first started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released several offers for his own products and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting competence.
Most importantly, he used his self-taught copywriting abilities to earn millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
If this isn’t the right man to give you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the full evaluation, I want to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and information of your offer to produce high-converting copy for your funnels, ads, blogs, email newsletters, and more.
And that can save you a huge amount of time. It’s the perfect option to keeping an in-house copywriter or creating copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
Since Jim Edwards worked on both– however that should just demonstrate how powerful his capability as a copy creator really is, they may appear similar.
The Copywriting Secrets book, on the other hand, will offer you everything you need to personalize, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “secrets” to convincing individuals– and, typically, you need to utilize a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks interact so you can use the formulas to build persuasion gradually. Some examples in the book include:.
The “Love me. Your words should generate extremely strong emotions from people and force them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Discover how to make more on each prospect, which is ideal for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately encourage consumers to make a purchase decision, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words customers use to explain what they want to buy (page 104).
8 specific locations online that will reveal you the specific triggers encouraging your prospective consumers and getting them to invest their money. You can use this to place your own item, service, training, software (page 69-71).
How to quickly put together the “building blocks” of sales copy that develop a “little city of desire” for your customers and potential customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
It gets sort of overwhelming reading about the sheer amount of details Jim Edwards loads in a mere book when you inspect out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five basic areas. I’ll quickly summarize what you should expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not just that excellent copywriting leaves hints. It’s that excellent copy can constantly be plugged in and “developed” using formulas– and these work no matter what you offer. This area exposes formulas and templates for advertisements, sales, and e-mails letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through e-mails, ads, and sales letters? And the finest way to do that through copywriting is to utilize 4 basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while secretly finding out the reality? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to offer your customers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Typically, you can utilize data to direct your decisions.
You can also use the feedback to plug into a couple of proven methods for enhancing your advertisements, sales, and e-mails letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This means that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
However, Jim also makes you a distinct promise. If you do not like it, you can request a refund and you do not have to send out the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original offer. The audio variation will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the right stories that will motivate your audience, no matter what you sell.
sales story tricks.
When you’re all set to get even more thorough with finding out copywriting secrets for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every single strategy in Copywriting Secrets.
What I understand for sure, though, is that every time I sit down to compose any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?