Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only check out headlines.
Visitors to your site just checked out 20% of the material you compose.
People only check out the first two words on a line– generally, they miss out on the third word.
It’s numbers like this that make you believe you should employ a copywriter.
But then you learn more about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, acquire more visibility, draw in more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really need to make sales is terrific sales copy” (lies).
75% of visitors to a site pay attention to the overall quality of the copy, though, and they’ll avoid doing business with a company that does not have expert and tidy copy.
Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No novice copywriter understands what works. They only discover what works after they go through some experimentation, get some genuine data around where customers are leaving and where they’re investing the most time, and refine the copy based on the outcomes.
If they don’t know what works, how can they assist you make more sales?
All you need are:
Copy solutions that help you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your perfect customers are, what their greatest “discomforts” are, and where they currently live.
Particular, reliable, and consistent “power” words that harness powerful, psychological and psychological triggers that guide people to buy your products and services.
Which’s exactly what Copywriting Secrets, a essential and effective book for anybody who wants to generate income using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it comes to inspiring people to buy. It’s likewise a clear acknowledgement of just how essential material marketing has actually become when you need to sell anything online.
Most people hear “copywriting” and they believe they’re talking to somebody who practices copyright law.
However copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you should be interacting details to your leads at a third-grade reading level.
That suggests you value your prospects’ time and you wish to give them access to your deal as clearly and strategically as possible.
Now, the “strategy” part of copywriting tricks comes from knowing which buttons to push when you’re writing advertisement copy or how to tell a sales story that guides a consumer from being unaware about how to solve a problem to completely gung-ho about your service.
But, in my experience, copywriting is simpler: It’s like being someone’s friend and their worst enemy all on one page.
Think about it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you begin describing your reader’s inmost, darkest, most prevalent pain to them. You hold up an extremely undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it injures. Slowly, they remember why they require to alter, do something about it, or merely make a different decision.
And after that, you’re their best friend. You offer them an option that in fact works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will inform you that what they want is for quality results in open their wallets and purchase. But the truth is that copywriting is about trading something much more valuable.
Something that’s nearly a scarce resource.
And that’s attention.
With a lot of options, deals, chances, products, and services, the only possible way for your readers and prospects to trust you, buy from you, and stay devoted to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everyone can utilize a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking beautiful became part of copywriting tricks. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Make more subscribers, and.
Land more sales online.
Most copywriting books try to teach you how to “write excellent copy.”.
Other than that whenever you try, your words stop working to encourage anyone to buy– other than maybe your mom and a couple of loyal buddies.
The book shares with you the biggest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in specific structures.
Does this sound familiar?
If not, checked out that quote again.
Think of another concept in marketing that depends on tactical placement, foundation, and the logical, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy skills go together. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to take action in such a seamless and natural method, your potential customers won’t even recognize they’re being persuaded.
Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he knows his lane or area of know-how depends on helping business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his qualifications:.
He’s the founder and owner of a direct reaction marketing company.
He devotes hundreds of hours every year to training one-on-one business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has been running online since he initially started selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced several deals for his own items and those of others using sales letters that have actually produced him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.
Best of all, he used his self-taught copywriting skills to earn millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
So if this isn’t the best man to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the full evaluation, I want to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and information of your offer to develop high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
Which can conserve you a massive quantity of time. It’s the best alternative to creating or keeping an in-house copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
They might seem comparable since Jim Edwards dealt with both– but that must just demonstrate how effective his ability as a copy developer truly is.
The Copywriting Secrets book, on the other hand, will provide you everything you require to tailor, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “tricks” to persuading individuals– and, often, you need to employ a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets collaborate so you can utilize the formulas to develop persuasion over time. Some examples in the book include:.
The “Love me. Your words ought to elicit very strong feelings from people and force them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each possibility, which is best for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly encourage consumers to make a purchase decision, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words consumers utilize to describe what they wish to purchase (page 104).
8 particular locations online that will reveal you the precise triggers encouraging your possible consumers and getting them to spend their money. You can use this to position your own item, service, training, software application (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that develop a “little city of desire” for your customers and potential customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).
It gets sort of frustrating reading about the sheer amount of info Jim Edwards loads in a mere book when you check out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five basic areas. I’ll quickly summarize what you ought to anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that terrific copywriting leaves clues. This section reveals formulas and templates for emails, sales, and ads letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through emails, sales, and advertisements letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase much faster. And the best way to do that through copywriting is to use four standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct people to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the very best copywriting tricks is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while privately figuring out the reality? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to give your consumers value and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Often, you can use data to assist your choices.
You can also use the feedback to plug into a couple of tested approaches for improving your e-mails, advertisements, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This indicates that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim likewise makes you a distinct guarantee. You can ask for a refund and you don’t have to send out the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial deal. The audio version will turn up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will encourage your audience, no matter what you offer.
sales story secrets.
This is the book you want in your corner when you’re ready to get even more thorough with learning copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used each and every single strategy in Copywriting Secrets.
What I understand for sure, however, is that each time I take a seat to compose any of my marketing materials, sales pages, advertisements, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?