This is a question that’s on the top of my mind for many marketers and business owners.
After all, your sales letter is often the first point of contact between you and your potential customers.
And if it doesn’t do its job properly, then you’re never going to get those customers through the door (or onto your website, or whatever the case may be).
So how do you write a sales letter that actually converts?
In this article, I’m going to share with you some of the best tips, tricks, and strategies that I’ve learned over the years for writing sales letters that convert.
What is Sales Letter?
A sales letter is a piece of direct mail that is designed to persuade the recipient to take some action, usually in the form of a purchase.
It is typically more formal and persuasive than other types of marketing materials, such as postcards or flyers, and often includes a call-to-action (CTA) that urges the reader to buy a product or service.
The key to writing a successful sales letter is understanding what your audience wants and needs, and then crafting a message that speaks directly to those desires.
What Makes a Good Sales Letter?
There is no one-size-fits-all answer to this question, as the perfect sales letter will vary depending on your product, your audience, and your overall marketing goals.
However, there are some essential elements that every good sales letter should have:
1. A strong headline
The headline is the first thing that your reader will see, so it’s important to make it count. It should be short, attention-grabbing, and to the point.
2. A clear call-to-action
Your sales letter should have a very clear and specific call-to-action (CTA) that tells the reader exactly what you want them to do.
3. A sense of urgency
Creating a sense of urgency can be a great way to get people to take action. You can do this by offering a limited-time discount or bonus, or by stressing the importance of acting now.
4. Benefits, not features
People don’t care about your product’s features, they care about its benefits. So make sure to focus on how your product or service can solve your reader’s problems or improve their life in some way.
5. Testimonials
Including testimonials from satisfied customers can be a great way to build trust and credibility with your readers.
6. A strong guarantee
Offering a strong money-back guarantee can help to ease any concerns your reader may have about buying your product or service.
7. A P.S.
Adding a postscript (P.S.) at the end of your letter is a great way to drive home your main points and leave a lasting impression on your reader.
8. A sense of personality
Your sales letter should be written in a way that is true to your brand’s voice and personality. Don’t try to sound like someone you’re not, as this will only come across as inauthentic.
9. Clarity and conciseness
It’s important to be clear and concise in your writing, as this will help to keep your reader’s attention focused on your message. Try to avoid using too much technical jargon or long, complicated sentences.
10. Proper grammar and formatting
Make sure to proofread your letter carefully for any spelling or grammatical errors. Also, be sure to format it in a way that is easy to read, such as using short paragraphs and bullet points.
By keeping these elements in mind, you can write a sales letter that is more likely to convert.
Resources To Learn Sales Letter
If you want to learn more about how to write a sales letter that converts, then be sure to check out the following resources:
- Copywriting Secrets – Jim Edwards
- How To Get ALL Of Your Sales Letters, Scripts And Webinar Slides, Emails And Ads Written (In As Little As 10 Minutes) WITHOUT Hiring An Expensive Copywriter! – Funnel Scripts
- The Gary Halbert Letter
- John Charlton’s Pint of Beer Challenge
- No BS Newsletter – Dan Kennedy and Russell Brunson
- How To Write a Third Tribe Sales Letter – Copyblogger
- The Ultimate Sales Letter – Dan Kennedy
By following the advice in these resources, you’ll be well on your way to writing a sales letter that converts.
Conclusion
Do you know what I find out after all these?
The best way to learn how to write a sales letter that converts is to study examples of successful sales letters and then model your own after them.
Here are the 5 things all best-performing sales letters have in common:
1. A strong headline
2. A clear call to action
3. A sense of urgency
4. Benefits, not features
5. Testimonials
If you can incorporate these elements into your own sales letter, then you’ll be well on your way to writing a letter that converts.
Don’t forget to also check out the resources I listed above for even more tips on how to write a sales letter that converts.
By following the advice in this article, you’ll be well on your way to writing a sales letter that converts. So what are you waiting for? Get started today!
