Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only check out headlines.
Visitors to your site just read 20% of the content you compose.
People just check out the very first two words on a line– normally, they miss out on the 3rd word.
It’s numbers like this that make you think you must hire a copywriter.
However then you learn more about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, gain more presence, attract more leads, earn more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually require to make sales is fantastic sales copy” (lies).
75% of visitors to a website take note of the general quality of the copy, however, and they’ll avoid working with a company that does not have clean and expert copy.
Realities like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter knows what works. They only discover what works after they go through some trial and error, acquire some genuine information around where clients are leaving and where they’re spending the most time, and improve the copy based on the outcomes.
If they don’t understand what works, how can they help you make more sales?
All you require are:
Copy solutions that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A precise understanding of who your perfect customers are, what their greatest “pains” are, and where they presently live.
Particular, trusted, and constant “power” words that harness powerful, psychological and mental triggers that guide people to buy your services and items.
And that’s exactly what Copywriting Secrets, a powerful and essential book for anyone who wants to earn money using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everyone can utilize Copywriting Secrets.
It’s a testimony to the power of words when it concerns motivating people to purchase. It’s likewise a clear recognition of simply how important material marketing has become when you require to offer anything online.
Many people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.
Copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you ought to be interacting details to your leads at a third-grade reading level.
That indicates you worth your prospects’ time and you want to provide access to your deal as plainly and strategically as possible.
Now, the “technique” part of copywriting tricks comes from knowing which buttons to push when you’re writing ad copy or how to inform a sales story that guides a customer from being uninformed about how to resolve an issue to completely gung-ho about your solution.
In my experience, copywriting is easier: It’s like being somebody’s finest pal and their worst opponent all on one page.
Think about it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you begin describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up an extremely undesirable mirror.
Then, using words, you continue to poke them all over it harms. Slowly, they keep in mind why they need to alter, take action, or merely make a various choice.
And then, you’re their buddy. You use them a solution that really works, without being pushy, scammy, or salesy.
Now, numerous business owners will tell you that what they desire is for quality results in open their wallets and buy. However the truth is that copywriting is about trading something even more important.
Something that’s nearly a limited resource.
With many services, offers, products, services, and opportunities, the only possible way for your prospects and readers to trust you, purchase from you, and stay faithful to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everybody can use a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the really solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking stunning belonged to copywriting tricks. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
Many copywriting books try to teach you how to “compose excellent copy.”.
Except that whenever you attempt, your words fail to encourage anyone to purchase– other than possibly your mama and a couple of loyal buddies.
The book shares with you the biggest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the foundation together, and after that you are putting them in specific structures. [Your words are] constructing a little city of desire for your person to live and come in.”.
Does this noise familiar?
If not, read that quote again.
Think of another principle in marketing that relies on tactical positioning, foundation, and the logical, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to act in such a seamless and natural way, your potential customers will not even recognize they’re being encouraged.
Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he understands his lane or area of expertise lies in helping business owners make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.
He’s the creator and owner of a direct response marketing company.
He dedicates numerous hours every year to training individually entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has actually been operating online considering that he first started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced numerous offers for his own items and those of others utilizing sales letters that have created him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.
Most importantly, he utilized his self-taught copywriting skills to make millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
So if this isn’t the right man to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete review, I want to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and information of your offer to create high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can conserve you an enormous amount of time. It’s the ideal option to keeping an in-house copywriter or producing copy from scratch.
A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
Since Jim Edwards worked on both– however that must simply show how powerful his ability as a copy developer really is, they might seem comparable.
The Copywriting Secrets book, on the other hand, will offer you whatever you require to customize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are many “secrets” to convincing people– and, typically, you have to employ a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights work together so you can use the formulas to develop persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words must generate extremely strong emotions from people and force them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Discover how to make more on each possibility, which is best for a sales funnel, using the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately persuade clients to make a purchase choice, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words consumers use to describe what they wish to buy (page 104).
8 particular places online that will show you the precise triggers motivating your potential consumers and getting them to invest their money. You can use this to place your own product, service, training, software (page 69-71).
How to rapidly put together the “foundation” of sales copy that produce a “little city of desire” for your clients and potential customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of info Jim Edwards packs in a mere book.
I’ve broken down his deliverables into five basic areas. I’ll rapidly summarize what you ought to anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that fantastic copywriting leaves clues. This area reveals formulas and design templates for emails, advertisements, and sales letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through sales, ads, and e-mails letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll purchase quicker. And the very best way to do that through copywriting is to use four standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while covertly determining the fact? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to give your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this area in the Copywriting Secrets book. Copywriting is only as great as the amount of tweaking and refining you do.
You can also use the feedback to plug into a couple of proven approaches for improving your ads, e-mails, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This means that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
However, Jim likewise makes you an unique promise. You can ask for a refund and you do not have to send the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original offer. The audio variation will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will motivate your audience, no matter what you sell.
sales story tricks.
This is the book you desire on your side when you’re ready to get back at more extensive with finding out copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every strategy in Copywriting Secrets.
What I know for sure, though, is that whenever I take a seat to compose any of my marketing products, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I end up being a master copywriter. What about you?