Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just check out headings.
Visitors to your website just read 20% of the content you compose.
People only check out the first 2 words on a line– typically, they miss the 3rd word.
It’s numbers like this that make you think you need to work with a copywriter.
However then you find out about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and powerful book that will teach you how to get more clicks, acquire more visibility, draw in more leads, earn more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly need to make sales is terrific sales copy” (lies).
75% of visitors to a site focus on the overall quality of the copy, however, and they’ll prevent doing business with a company that does not have clean and professional copy.
Realities like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter understands what works. They just learn what works after they go through some experimentation, get some real information around where customers are leaving and where they’re investing the most time, and refine the copy based on the results.
So if they don’t understand what works, how can they assist you make more sales?
All you need are:
Copy formulas that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your ideal consumers are, what their biggest “discomforts” are, and where they presently live.
Particular, dependable, and constant “power” words that harness effective, psychological and psychological triggers that direct people to buy your product or services.
And that’s precisely what Copywriting Secrets, a fundamental and powerful book for anybody who wishes to make money using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can use Copywriting Secrets.
When it comes to encouraging people to purchase, it’s a testimony to the power of words. It’s also a clear acknowledgement of just how crucial material marketing has actually ended up being when you need to sell anything online.
Many people hear “copywriting” and they believe they’re talking with someone who practices copyright law.
But copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you ought to be communicating information to your leads at a third-grade reading level.
That suggests you value your potential customers’ time and you wish to give them access to your offer as clearly and strategically as possible.
Now, the “strategy” part of copywriting tricks originates from understanding which buttons to press when you’re writing ad copy or how to tell a sales story that guides a client from being uninformed about how to solve a problem to absolutely gung-ho about your option.
In my experience, copywriting is easier: It’s like being somebody’s best good friend and their worst opponent all on one page.
Think about it this way:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start off describing your reader’s inmost, darkest, most prevalent pain to them. You hold up a really unpleasant mirror.
Utilizing words, you continue to poke them all over it hurts. Slowly, they keep in mind why they require to alter, take action, or simply make a various decision.
And after that, you’re their friend. You use them a solution that really works, without being pushy, scammy, or salesy.
Now, lots of entrepreneurs will tell you that what they desire is for quality results in open their wallets and buy. But the fact is that copywriting is about trading something far more valuable.
Something that’s practically a limited resource.
With a lot of services, offers, items, services, and opportunities, the only possible way for your prospects and readers to trust you, purchase from you, and remain faithful to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everybody can use a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking gorgeous became part of copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
A lot of copywriting books attempt to teach you how to “write excellent copy.”.
Except that each time you try, your words fail to persuade anyone to buy– except possibly your mama and a few faithful friends.
But the book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the foundation together, and then you are putting them in specific structures. [Your words are] developing a little city of desire for your person to come and live in.”.
Does this sound familiar?
If not, checked out that quote again.
Think about another idea in marketing that relies on tactical positioning, foundation, and the sensible, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy abilities go together. Find out one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to take action in such a natural and smooth way, your prospects won’t even recognize they’re being convinced.
Tip: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is sensible– he understands his lane or area of know-how depends on assisting business owners make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his credentials:.
He’s the founder and owner of a direct action marketing firm.
He devotes numerous hours every year to coaching individually company owner in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been running online because he first began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released multiple deals for his own items and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.
Best of all, he used his self-taught copywriting abilities to make millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
So if this isn’t the ideal guy to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the full review, I want to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and details of your deal to develop high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can save you a massive quantity of time. It’s the best alternative to creating or keeping an internal copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
They may seem similar since Jim Edwards worked on both– but that must simply demonstrate how powerful his capability as a copy creator really is.
The Copywriting Secrets book, on the other hand, will give you whatever you require to tailor, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are lots of “secrets” to persuading people– and, typically, you need to utilize a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights interact so you can utilize the formulas to develop persuasion with time. Some examples in the book consist of:.
The “Love me. Your words must generate extremely strong emotions from people and require them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Discover how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to quickly persuade consumers to purchase decision, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words customers utilize to explain what they want to buy (page 104).
8 specific places online that will show you the precise triggers motivating your potential consumers and getting them to invest their money. You can utilize this to place your own item, service, training, software (page 69-71).
How to rapidly put together the “foundation” of sales copy that create a “little city of desire” for your prospects and customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer amount of details Jim Edwards packs in a mere book.
I’ve broken down his deliverables into 5 basic areas. I’ll rapidly summarize what you should expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that fantastic copywriting leaves hints. This area exposes formulas and design templates for emails, sales, and advertisements letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through e-mails, sales, and advertisements letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase quicker. And the very best way to do that through copywriting is to use 4 standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that among the very best copywriting secrets is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while secretly finding out the reality? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to offer your consumers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can use data to assist your choices.
You can likewise use the feedback to plug into a couple of proven methods for improving your advertisements, sales, and emails letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This implies that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you an unique guarantee. If you don’t like it, you can ask for a refund and you don’t have to send out the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original offer. The audio variation will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will encourage your audience, no matter what you offer.
sales story tricks.
This is the book you desire on your side when you’re ready to get back at more thorough with discovering copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every method in Copywriting Secrets.
What I know for sure, though, is that whenever I sit down to write any of my marketing products, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I become a master copywriter. What about you?