Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just check out headings.
Visitors to your site just read 20% of the material you compose.
People just read the first two words on a line– typically, they miss out on the 3rd word.
It’s numbers like this that make you believe you should employ a copywriter.
Then you find out about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, gain more exposure, bring in more leads, earn more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really require to make sales is fantastic sales copy” (lies).
75% of visitors to a website focus on the total quality of the copy, though, and they’ll avoid doing business with a company that doesn’t have expert and tidy copy.
Truths like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter understands what works. They just find out what works after they go through some experimentation, get some genuine data around where customers are leaving and where they’re spending the most time, and refine the copy based upon the outcomes.
So if they do not know what works, how can they help you make more sales?
All you need are:
Copy formulas that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A precise understanding of who your ideal clients are, what their greatest “pains” are, and where they currently live.
Particular, dependable, and consistent “power” words that harness powerful, psychological and mental triggers that assist people to buy your products and services.
Which’s precisely what Copywriting Secrets, a powerful and fundamental book for anybody who wishes to make money using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can use Copywriting Secrets, it’s not an exaggeration.
When it comes to encouraging individuals to purchase, it’s a testimony to the power of words. When you require to offer anything online, it’s likewise a clear recognition of just how crucial content marketing has actually become.
Many people hear “copywriting” and they think they’re speaking with somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you ought to be communicating information to your leads at a third-grade reading level.
That suggests you value your potential customers’ time and you want to provide access to your deal as plainly and strategically as possible.
Now, the “method” part of copywriting secrets originates from knowing which buttons to push when you’re writing ad copy or how to tell a sales story that guides a customer from being uninformed about how to resolve a problem to totally gung-ho about your solution.
In my experience, copywriting is easier: It’s like being someone’s best buddy and their worst enemy all on one page.
Think about it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you begin explaining your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a very unpleasant mirror.
Then, using words, you continue to poke them everywhere it harms. Gradually, they remember why they require to change, do something about it, or simply make a various choice.
And then, you’re their best friend. You offer them a solution that really works, without being aggressive, scammy, or salesy.
Now, numerous business owners will inform you that what they desire is for quality leads to open their wallets and buy. The reality is that copywriting is about trading something far more valuable.
Something that’s almost a scarce resource.
With numerous services, offers, products, chances, and services, the only possible method for your readers and prospects to trust you, buy from you, and remain devoted to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can use a trusted method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking beautiful became part of copywriting tricks. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Make more subscribers, and.
Land more sales online.
Many copywriting books try to teach you how to “compose great copy.”.
Other than that whenever you try, your words fail to persuade anyone to buy– other than maybe your mama and a couple of loyal good friends.
However the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the foundation together, and after that you are putting them in certain structures. [Your words are] constructing a little city of desire for your individual to live and come in.”.
Does this noise familiar?
If not, checked out that quote once again.
Consider another principle in marketing that counts on tactical placement, foundation, and the rational, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to take action in such a natural and seamless method, your potential customers won’t even recognize they’re being persuaded.
Tip: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is sensible– he understands his lane or area of competence depends on assisting business owners make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his credentials:.
He’s the creator and owner of a direct response marketing firm.
He devotes hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has actually been operating online given that he first started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced multiple offers for his own items and those of others using sales letters that have actually created him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.
Most importantly, he utilized his self-taught copywriting abilities to make millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
If this isn’t the best person to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the complete review, I wish to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and details of your deal to develop high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
Which can conserve you a huge amount of time. It’s the perfect option to keeping an internal copywriter or producing copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
Due to the fact that Jim Edwards worked on both– but that must just show how effective his ability as a copy creator really is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will give you whatever you need to customize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “secrets” to convincing individuals– and, frequently, you need to utilize a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets interact so you can utilize the formulas to develop persuasion over time. Some examples in the book consist of:.
The “Love me. Your words need to elicit extremely strong feelings from people and force them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each prospect, which is perfect for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to quickly encourage clients to buy decision, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words customers utilize to explain what they wish to buy (page 104).
8 particular locations online that will reveal you the specific triggers inspiring your prospective customers and getting them to spend their money. You can utilize this to position your own item, service, coaching, software application (page 69-71).
How to rapidly put together the “building blocks” of sales copy that produce a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).
It gets sort of overwhelming reading about the large amount of information Jim Edwards packs in a mere book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 basic areas. I’ll rapidly summarize what you ought to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that terrific copywriting leaves hints. This area reveals solutions and design templates for ads, sales, and e-mails letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through e-mails, advertisements, and sales letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll buy much faster. And the best way to do that through copywriting is to use 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that one of the very best copywriting secrets is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while secretly finding out the reality? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to offer your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. Copywriting is just as great as the quantity of tweaking and refining you do.
You can also utilize the feedback to plug into a couple of proven approaches for improving your emails, ads, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you a distinct guarantee. If you don’t like it, you can ask for a refund and you do not have to send out the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio version will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the best stories that will encourage your audience, no matter what you offer.
sales story tricks.
When you’re all set to get even more thorough with discovering copywriting secrets for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized each and every single technique in Copywriting Secrets.
What I know for sure, however, is that every time I take a seat to compose any of my marketing materials, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?