Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only check out headlines.
Visitors to your website only checked out 20% of the material you write.
People only check out the very first two words on a line– generally, they miss out on the third word.
It’s numbers like this that make you believe you must employ a copywriter.
However then you find out about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, acquire more visibility, attract more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really require to make sales is terrific sales copy” (lies).
75% of visitors to a site take note of the overall quality of the copy, however, and they’ll avoid doing business with a company that does not have expert and tidy copy.
Truths like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter understands what works. They just learn what works after they go through some experimentation, gain some genuine information around where clients are leaving and where they’re investing the most time, and improve the copy based upon the results.
If they don’t understand what works, how can they assist you make more sales?
It’s “easy.”
All you need are:
Copy solutions that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your perfect consumers are, what their biggest “discomforts” are, and where they currently live.
Particular, trusted, and consistent “power” words that harness powerful, emotional and mental triggers that guide people to purchase your services and products.
Which’s precisely what Copywriting Secrets, a basic and effective book for anyone who wants to make money utilizing ads, e-mails, sales letters, teaches you to do.
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What is Copywriting and Why Does it Matter?
When I say that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to motivating people to purchase, it’s a testament to the power of words. When you need to sell anything online, it’s also a clear recognition of just how important material marketing has ended up being.
The majority of people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.
But copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you need to be interacting information to your leads at a third-grade reading level.
That indicates you worth your prospects’ time and you want to give them access to your deal as plainly and tactically as possible.
Now, the “strategy” part of copywriting tricks originates from knowing which buttons to press when you’re composing ad copy or how to tell a sales story that guides a customer from being unaware about how to resolve a problem to totally gung-ho about your solution.
However, in my experience, copywriting is easier: It’s like being somebody’s buddy and their worst opponent all on one page.
Think of it by doing this:.
Whether it’s:
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you begin explaining your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a really undesirable mirror.
Then, using words, you continue to poke them all over it harms. Slowly, they remember why they need to change, take action, or simply make a various decision.
And then, you’re their buddy. You offer them an option that in fact works, without being aggressive, scammy, or salesy.
Now, numerous business owners will inform you that what they want is for quality leads to open their wallets and buy. However the fact is that copywriting has to do with trading something even more important.
Something that’s almost a scarce resource.
And that’s attention.
With numerous solutions, deals, chances, services, and products, the only possible way for your readers and prospects to trust you, buy from you, and remain loyal to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everybody can utilize a reputable way to master high-converting copy.
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What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking stunning belonged to copywriting tricks. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Earn more subscribers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “compose terrific copy.”.
Except that every time you try, your words stop working to persuade anybody to buy– except possibly your mom and a couple of loyal good friends.
However the book show you the best secret about copywriting (and it doesn’t matter what you offer).
Take note:
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the structure blocks together, and then you are putting them in specific structures.
Does this sound familiar?
If not, checked out that quote again.
Think about another concept in marketing that depends on tactical placement, foundation, and the sensible, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Sales funnels.
Which means that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to act in such a natural and seamless way, your potential customers will not even realize they’re being encouraged.
Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
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Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
Period.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is smart– he understands his lane or location of competence depends on assisting business owners make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.
He’s the founder and owner of a direct reaction marketing firm.
He devotes numerous hours every year to coaching one-on-one business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has actually been operating online because he first began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released several offers for his own items and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.
Most importantly, he utilized his self-taught copywriting abilities to earn millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
If this isn’t the ideal person to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete evaluation, I want to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and information of your deal to produce high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
Which can save you a massive quantity of time. It’s the ideal option to keeping an internal copywriter or producing copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
Due to the fact that Jim Edwards worked on both– but that need to just show how effective his capability as a copy creator truly is, they might appear similar.
The Copywriting Secrets book, on the other hand, will provide you everything you require to personalize, fine-tune, and perfect conversion copy.
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Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “secrets” to persuading individuals– and, typically, you have to employ a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights interact so you can use the formulas to develop persuasion gradually. Some examples in the book include:.
The “Love me. Your words must elicit really strong feelings from people and require them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Discover how to make more on each possibility, which is best for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to instantly persuade consumers to make a purchase choice, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words customers utilize to describe what they want to purchase (page 104).
8 specific locations online that will show you the precise triggers encouraging your potential customers and getting them to spend their cash. You can utilize this to place your own item, service, training, software application (page 69-71).
How to quickly assemble the “building blocks” of sales copy that produce a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer amount of details Jim Edwards crams in a simple book.
So I’ve broken down his deliverables into 5 standard sections. I’ll rapidly summarize what you ought to expect in each area of the Copywriting Secrets book.
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1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the roadway. It’s not just that great copywriting leaves clues. It’s that great copy can always be plugged in and “constructed” utilizing formulas– and these work no matter what you offer. This area reveals solutions and design templates for sales, emails, and advertisements letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through emails, advertisements, and sales letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll buy much faster. And the best way to do that through copywriting is to utilize four standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist people to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that one of the best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while covertly determining the reality? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to offer your clients value and close without pressure.
Cha-ching!
5. Copy Polishing Secrets.
Don’t be tricked by the name of this area in the Copywriting Secrets book. Copywriting is only as good as the amount of tweaking and refining you do.
But you can likewise utilize the feedback to plug into a couple of tested techniques for improving your advertisements, e-mails, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim likewise makes you a special promise. You can ask for a refund and you don’t have to send out the book back if you do not like it. You essentially secure free shipping for the Copywriting Secrets book.
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Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the original deal. The audio variation will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the best stories that will encourage your audience, no matter what you sell.
sales story secrets.
When you’re all set to get even more extensive with discovering copywriting tricks for any industry, this is the book you want on your side.
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Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every technique in Copywriting Secrets.
What I understand for sure, though, is that whenever I take a seat to write any of my marketing products, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?
