Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just check out headlines.
Visitors to your website only read 20% of the content you write.
People just check out the first two words on a line– typically, they miss the 3rd word.
It’s numbers like this that make you think you should employ a copywriter.
But then you discover the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, acquire more presence, bring in more leads, make more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually need to make sales is great sales copy” (lies).
75% of visitors to a website take note of the total quality of the copy, however, and they’ll prevent doing business with a business that does not have tidy and expert copy.
Realities like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter knows what works. They only discover what works after they go through some experimentation, get some real data around where clients are leaving and where they’re spending the most time, and improve the copy based upon the results.
If they don’t know what works, how can they help you make more sales?
It’s “easy.”
All you need are:
Copy solutions that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.
A specific understanding of who your ideal clients are, what their greatest “discomforts” are, and where they presently live.
Particular, trustworthy, and constant “power” words that harness powerful, emotional and mental triggers that assist people to purchase your products and services.
And that’s precisely what Copywriting Secrets, a fundamental and powerful book for anybody who wishes to make money utilizing ads, emails, sales letters, teaches you to do.
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What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can use Copywriting Secrets.
It’s a testimony to the power of words when it pertains to encouraging people to buy. It’s also a clear recognition of simply how crucial content marketing has become when you need to sell anything online.
The majority of people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you ought to be interacting information to your leads at a third-grade reading level.
That means you worth your potential customers’ time and you want to give them access to your offer as clearly and strategically as possible.
Now, the “technique” part of copywriting tricks originates from knowing which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a customer from being uninformed about how to resolve an issue to absolutely gung-ho about your solution.
But, in my experience, copywriting is simpler: It’s like being someone’s buddy and their worst opponent all on one page.
Think about it this way:.
Whether it’s:
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A websites,
… you start off explaining your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a very undesirable mirror.
Then, utilizing words, you continue to poke them all over it harms. Gradually, they keep in mind why they need to change, do something about it, or simply make a different decision.
And then, you’re their friend. You provide them a solution that in fact works, without being aggressive, scammy, or salesy.
Now, numerous business owners will inform you that what they desire is for quality results in open their wallets and buy. However the truth is that copywriting is about trading something much more important.
Something that’s nearly a limited resource.
And that’s attention.
With so many options, deals, services, items, and chances, the only possible method for your readers and potential customers to trust you, buy from you, and stay loyal to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can use a reputable way to master high-converting copy.
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What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking lovely became part of copywriting tricks. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Make more subscribers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “compose excellent copy.”.
Other than that each time you try, your words stop working to encourage anyone to purchase– except perhaps your mommy and a couple of loyal friends.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
Take note:
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of structure blocks, you are putting the structure blocks together, and then you are putting them in certain structures.
Does this sound familiar?
If not, checked out that quote once again.
Think of another concept in marketing that depends on tactical placement, foundation, and the sensible, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Sales funnels.
Which suggests that sales funnels and sales copy skills go together. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to do something about it in such a natural and seamless method, your potential customers will not even realize they’re being convinced.
Hint: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
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Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
Duration.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he knows his lane or location of competence depends on assisting business owners make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his qualifications:.
He’s the creator and owner of a direct response marketing company.
He dedicates numerous hours every year to training individually entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has actually been operating online given that he first began selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched multiple offers for his own products and those of others using sales letters that have actually generated him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.
Most importantly, he used his self-taught copywriting skills to earn millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
So if this isn’t the right man to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the full review, I wish to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and details of your offer to produce high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
And that can save you an enormous quantity of time. It’s the best alternative to creating or keeping an in-house copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
Because Jim Edwards worked on both– but that should just demonstrate how effective his ability as a copy creator truly is, they may seem comparable.
The Copywriting Secrets book, on the other hand, will give you everything you require to customize, modify, and best conversion copy.
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Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “secrets” to convincing individuals– and, often, you have to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights collaborate so you can utilize the formulas to build persuasion in time. Some examples in the book include:.
The “Love me. Your words must generate really strong feelings from people and force them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each prospect, which is perfect for a sales funnel, using the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to quickly persuade consumers to make a purchase decision, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words clients utilize to explain what they want to purchase (page 104).
8 particular places online that will reveal you the precise triggers encouraging your possible consumers and getting them to spend their cash. You can utilize this to place your own item, service, coaching, software application (page 69-71).
How to quickly put together the “foundation” of sales copy that develop a “little city of desire” for your prospects and consumers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
It gets sort of overwhelming reading about the large quantity of details Jim Edwards packs in a simple book when you examine out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five basic areas. I’ll quickly summarize what you need to anticipate in each area of the Copywriting Secrets book.
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1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the roadway. It’s not simply that terrific copywriting leaves ideas. It’s that great copy can constantly be plugged in and “built” using formulas– and these work no matter what you sell. This section reveals formulas and templates for sales, e-mails, and advertisements letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through ads, emails, and sales letters? And the finest way to do that through copywriting is to use four standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while privately figuring out the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to give your customers value and close without pressure.
Cha-ching!
5. Copy Polishing Secrets.
Don’t be tricked by the name of this area in the Copywriting Secrets book. Copywriting is only as excellent as the amount of tweaking and refining you do.
But you can likewise use the feedback to plug into a couple of proven approaches for enhancing your advertisements, e-mails, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you an unique guarantee. If you don’t like it, you can request for a refund and you do not need to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.
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Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial offer. The audio variation will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the best stories that will motivate your audience, no matter what you offer.
sales story secrets.
This is the book you desire on your side when you’re all set to get back at more extensive with discovering copywriting secrets for any industry.
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Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every single strategy in Copywriting Secrets.
What I understand for sure, however, is that every time I sit down to compose any of my marketing products, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I become a master copywriter. What about you?