Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just check out headings.
Visitors to your website only read 20% of the material you compose.
Individuals only check out the very first 2 words on a line– typically, they miss the third word.
It’s numbers like this that make you think you must work with a copywriter.
Then you discover about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, gain more presence, attract more leads, earn more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really require to make sales is fantastic sales copy” (lies).
75% of visitors to a website focus on the overall quality of the copy, though, and they’ll avoid doing business with a company that doesn’t have expert and tidy copy.
Truths like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter knows what works. They only find out what works after they go through some experimentation, acquire some real information around where clients are leaving and where they’re spending the most time, and improve the copy based on the outcomes.
If they do not know what works, how can they assist you make more sales?
All you need are:
Copy solutions that help you write sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect clients are, what their greatest “pains” are, and where they presently live.
Particular, dependable, and consistent “power” words that harness powerful, psychological and emotional triggers that guide individuals to buy your services and products.
Which’s precisely what Copywriting Secrets, a powerful and fundamental book for anybody who wishes to generate income using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to inspiring people to purchase, it’s a testament to the power of words. When you require to offer anything online, it’s also a clear acknowledgement of just how crucial content marketing has actually become.
Most people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.
However copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you ought to be communicating details to your leads at a third-grade reading level.
That implies you value your prospects’ time and you want to give them access to your offer as plainly and strategically as possible.
Now, the “strategy” part of copywriting secrets comes from understanding which buttons to press when you’re writing ad copy or how to tell a sales story that guides a customer from being unaware about how to fix an issue to totally gung-ho about your service.
In my experience, copywriting is easier: It’s like being someone’s best friend and their worst opponent all on one page.
Think of it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start off describing your reader’s deepest, darkest, most pervasive pain to them. You hold up an extremely undesirable mirror.
Then, using words, you continue to poke them everywhere it hurts. Gradually, they keep in mind why they require to change, do something about it, or simply make a different choice.
And then, you’re their best friend. You use them a solution that really works, without being pushy, scammy, or salesy.
Now, many business owners will tell you that what they want is for quality results in open their wallets and purchase. However the fact is that copywriting is about trading something even more valuable.
Something that’s practically a scarce resource.
With so many solutions, offers, items, chances, and services, the only possible method for your prospects and readers to trust you, buy from you, and remain faithful to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everybody can use a reputable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning belonged to copywriting tricks. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Make more customers, and.
Land more sales online.
Many copywriting books try to teach you how to “write excellent copy.”.
Except that whenever you attempt, your words fail to encourage anyone to purchase– other than perhaps your mom and a few devoted buddies.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the foundation together, and then you are putting them in certain structures. [Your words are] constructing a little city of desire for your person to come and live in.”.
Does this sound familiar?
If not, checked out that quote again.
Think of another principle in marketing that relies on tactical placement, foundation, and the sensible, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy abilities go together. Find out one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to act in such a smooth and natural method, your potential customers will not even recognize they’re being encouraged.
Hint: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is sensible– he understands his lane or area of knowledge lies in assisting business owners make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his credentials:.
He’s the founder and owner of a direct response marketing firm.
He dedicates numerous hours every year to training individually business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has been running online because he initially began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released several deals for his own products and those of others using sales letters that have produced him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.
Best of all, he utilized his self-taught copywriting skills to earn millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
So if this isn’t the right person to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and information of your deal to produce high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
And that can save you a huge amount of time. It’s the perfect option to keeping an internal copywriter or producing copy from scratch.
A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
Due to the fact that Jim Edwards worked on both– however that should simply demonstrate how effective his ability as a copy creator truly is, they may appear similar.
The Copywriting Secrets book, on the other hand, will give you everything you require to customize, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “secrets” to persuading individuals– and, often, you have to utilize a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets interact so you can utilize the formulas to construct persuasion over time. Some examples in the book include:.
The “Love me. Hate me. There’s no cash in the middle!” technique. Your words must elicit really strong feelings from individuals and require them to decide about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each possibility, which is perfect for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to instantly convince customers to purchase decision, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your client and find the “magic” words consumers use to describe what they wish to purchase (page 104).
8 particular places online that will reveal you the precise triggers encouraging your possible clients and getting them to invest their money. You can utilize this to position your own product, service, training, software application (page 69-71).
How to quickly assemble the “building blocks” of sales copy that produce a “little city of desire” for your customers and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
It gets sort of frustrating reading about the sheer amount of information Jim Edwards packs in a simple book when you examine out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into 5 basic sections. I’ll quickly summarize what you need to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not just that terrific copywriting leaves clues. It’s that great copy can always be plugged in and “built” utilizing solutions– and these work no matter what you sell. This area reveals solutions and design templates for sales, emails, and ads letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through advertisements, emails, and sales letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase faster. And the best method to do that through copywriting is to use four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist people to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while secretly determining the reality? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to offer your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Typically, you can utilize information to direct your choices.
But you can also use the feedback to plug into a couple of proven approaches for enhancing your sales, emails, and advertisements letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Nevertheless, Jim also makes you a distinct pledge. You can ask for a refund and you do not have to send out the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original deal. The audio version will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the right stories that will encourage your audience, no matter what you offer.
sales story secrets.
This is the book you want in your corner when you’re prepared to get even more in-depth with finding out copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single strategy in Copywriting Secrets.
What I know for sure, however, is that every time I take a seat to compose any of my marketing products, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I end up being a master copywriter. What about you?