Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people just read headings.
Visitors to your website just read 20% of the content you compose.
Individuals just read the first 2 words on a line– usually, they miss out on the third word.
It’s numbers like this that make you think you ought to work with a copywriter.
But then you discover the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, get more presence, bring in more leads, make more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually need to make sales is excellent sales copy” (lies).
75% of visitors to a website focus on the overall quality of the copy, however, and they’ll avoid working with a company that doesn’t have tidy and professional copy.
Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No novice copywriter knows what works. They only discover what works after they go through some trial and error, gain some real information around where customers are leaving and where they’re investing the most time, and improve the copy based upon the outcomes.
If they don’t understand what works, how can they help you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.
A specific understanding of who your ideal consumers are, what their greatest “discomforts” are, and where they currently live.
Particular, dependable, and consistent “power” words that harness effective, mental and psychological triggers that direct people to purchase your services and products.
Which’s exactly what Copywriting Secrets, a essential and powerful book for anybody who wishes to make money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.
When it comes to encouraging people to buy, it’s a testament to the power of words. It’s also a clear recognition of simply how important material marketing has actually ended up being when you require to sell anything online.
Many people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
However copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you need to be communicating details to your leads at a third-grade reading level.
That indicates you worth your prospects’ time and you want to provide access to your deal as clearly and strategically as possible.
Now, the “strategy” part of copywriting secrets comes from understanding which buttons to press when you’re writing ad copy or how to tell a sales story that guides a consumer from being uninformed about how to fix an issue to totally gung-ho about your option.
But, in my experience, copywriting is easier: It’s like being somebody’s buddy and their worst enemy all on one page.
Think about it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up a very undesirable mirror.
Then, utilizing words, you continue to poke them all over it harms. Gradually, they remember why they need to change, act, or merely make a various choice.
And after that, you’re their best friend. You provide them a service that really works, without being aggressive, scammy, or salesy.
Now, numerous entrepreneurs will tell you that what they want is for quality causes open their wallets and purchase. But the fact is that copywriting has to do with trading something much more important.
Something that’s nearly a limited resource.
With numerous solutions, offers, services, items, and chances, the only possible method for your potential customers and readers to trust you, purchase from you, and stay loyal to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everyone can use a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking beautiful belonged to copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Earn more subscribers, and.
Land more sales online.
Many copywriting books try to teach you how to “compose fantastic copy.”.
Except that whenever you attempt, your words stop working to encourage anybody to buy– other than possibly your mama and a couple of loyal friends.
However the book show you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of foundation, you are putting the building blocks together, and then you are putting them in specific structures. [Your words are] constructing a little city of desire for your person to live and come in.”.
Does this noise familiar?
If not, read that quote again.
Consider another principle in marketing that counts on tactical positioning, foundation, and the rational, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy skills go together. Find out one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to take action in such a seamless and natural method, your prospects will not even realize they’re being convinced.
Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is sensible– he understands his lane or location of expertise lies in helping entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his credentials:.
He’s the creator and owner of a direct action marketing firm.
He dedicates hundreds of hours every year to coaching one-on-one company owner in the Funnel Scripts community.
He’s a very popular author who has been running online considering that he first began selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced numerous deals for his own items and those of others using sales letters that have produced him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.
Best of all, he utilized his self-taught copywriting skills to make millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
If this isn’t the ideal guy to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and details of your deal to create high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can save you a huge amount of time. It’s the best option to keeping an in-house copywriter or developing copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
They may seem comparable due to the fact that Jim Edwards worked on both– but that ought to simply show how powerful his ability as a copy developer really is.
The Copywriting Secrets book, on the other hand, will give you everything you need to personalize, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “secrets” to persuading people– and, typically, you have to employ a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights interact so you can use the formulas to construct persuasion gradually. Some examples in the book include:.
The “Love me. Dislike me. There’s no cash in the middle!” method. Your words should elicit really strong emotions from people and force them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each prospect, which is best for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly encourage clients to make a purchase decision, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words consumers use to describe what they wish to buy (page 104).
8 specific places online that will show you the specific triggers inspiring your potential clients and getting them to spend their money. You can utilize this to position your own item, service, coaching, software application (page 69-71).
How to rapidly put together the “foundation” of sales copy that develop a “little city of desire” for your potential customers and clients (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of info Jim Edwards crams in a simple book.
I’ve broken down his deliverables into five fundamental sections. I’ll quickly summarize what you need to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of content you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that excellent copywriting leaves hints. This section reveals solutions and templates for e-mails, sales, and advertisements letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through ads, sales, and e-mails letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll buy faster. And the best method to do that through copywriting is to use four standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist people to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that one of the very best copywriting tricks is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while covertly finding out the fact? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to provide your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. Copywriting is only as excellent as the amount of tweaking and refining you do.
You can likewise use the feedback to plug into a few proven methods for enhancing your ads, sales, and emails letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
However, Jim likewise makes you a distinct promise. You can ask for a refund and you do not have to send the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original offer. The audio version will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the right stories that will encourage your audience, no matter what you offer.
sales story tricks.
This is the book you want in your corner when you’re all set to get back at more in-depth with finding out copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every single method in Copywriting Secrets.
What I understand for sure, though, is that each time I sit down to compose any of my marketing materials, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?