Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just check out headlines.
Visitors to your website only read 20% of the material you write.
Individuals just check out the very first two words on a line– usually, they miss out on the 3rd word.
It’s numbers like this that make you believe you need to employ a copywriter.
But then you discover the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, gain more exposure, bring in more leads, earn more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually need to make sales is great sales copy” (lies).
75% of visitors to a website pay attention to the total quality of the copy, though, and they’ll avoid working with a business that does not have professional and tidy copy.
Truths like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter knows what works. They just find out what works after they go through some trial and error, acquire some real data around where customers are leaving and where they’re investing the most time, and refine the copy based on the outcomes.
If they don’t understand what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your perfect customers are, what their greatest “discomforts” are, and where they presently live.
Specific, reputable, and consistent “power” words that harness powerful, psychological and psychological triggers that direct individuals to purchase your product or services.
Which’s precisely what Copywriting Secrets, a essential and effective book for anyone who wants to earn money using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can use Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it comes to motivating individuals to purchase. It’s likewise a clear acknowledgement of just how crucial content marketing has ended up being when you require to sell anything online.
Most people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
But copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you ought to be interacting info to your leads at a third-grade reading level.
That means you value your potential customers’ time and you want to provide access to your offer as plainly and strategically as possible.
Now, the “method” part of copywriting secrets comes from knowing which buttons to push when you’re writing ad copy or how to tell a sales story that guides a customer from being uninformed about how to solve an issue to completely gung-ho about your solution.
In my experience, copywriting is simpler: It’s like being somebody’s best pal and their worst enemy all on one page.
Consider it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you begin describing your reader’s inmost, darkest, most prevalent discomfort to them. You hold up an extremely undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it harms. Gradually, they remember why they need to change, take action, or merely make a various choice.
And after that, you’re their best friend. You offer them an option that actually works, without being aggressive, scammy, or salesy.
Now, lots of business owners will tell you that what they desire is for quality leads to open their wallets and buy. The reality is that copywriting is about trading something far more valuable.
Something that’s almost a limited resource.
And that’s attention.
With numerous solutions, deals, services, items, and opportunities, the only possible method for your potential customers and readers to trust you, purchase from you, and remain loyal to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can utilize a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking beautiful became part of copywriting secrets. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “compose fantastic copy.”.
Except that whenever you try, your words stop working to convince anybody to buy– other than possibly your mama and a few faithful pals.
The book shares with you the biggest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the building obstructs together, and then you are putting them in particular structures.
Does this sound familiar?
If not, read that quote once again.
Consider another idea in marketing that depends on tactical placement, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy skills go together. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to take action in such a smooth and natural way, your potential customers will not even realize they’re being persuaded.
Tip: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he understands his lane or location of knowledge depends on helping entrepreneurs make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his qualifications:.
He’s the founder and owner of a direct action marketing firm.
He commits hundreds of hours every year to coaching one-on-one entrepreneur in the Funnel Scripts community.
He’s a very popular author who has been operating online given that he first started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced multiple offers for his own products and those of others using sales letters that have actually created him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.
Most importantly, he utilized his self-taught copywriting abilities to earn millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
So if this isn’t the best man to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the complete review, I wish to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and details of your deal to develop high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
Which can conserve you a huge quantity of time. It’s the perfect alternative to developing or keeping an in-house copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
They may seem similar due to the fact that Jim Edwards dealt with both– but that ought to just demonstrate how powerful his ability as a copy developer truly is.
The Copywriting Secrets book, on the other hand, will offer you everything you require to customize, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “secrets” to persuading individuals– and, often, you need to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can utilize the formulas to build persuasion in time. Some examples in the book include:.
The “Love me. Dislike me. There’s no cash in the center!” method. Your words should generate very strong emotions from individuals and force them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a method so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to immediately encourage consumers to purchase choice, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words customers use to explain what they wish to purchase (page 104).
8 particular places online that will show you the precise triggers motivating your prospective customers and getting them to invest their money. You can utilize this to position your own item, service, training, software application (page 69-71).
How to quickly put together the “building blocks” of sales copy that develop a “little city of desire” for your potential customers and clients (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of information Jim Edwards packs in a simple book.
I’ve broken down his deliverables into 5 standard areas. I’ll quickly summarize what you need to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not just that fantastic copywriting leaves hints. It’s that fantastic copy can always be plugged in and “developed” using solutions– and these work no matter what you offer. This section reveals formulas and design templates for e-mails, advertisements, and sales letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through sales, emails, and advertisements letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll purchase faster. And the very best method to do that through copywriting is to utilize four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct people to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while secretly figuring out the truth? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to offer your customers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. Copywriting is only as good as the amount of tweaking and refining you do.
You can also use the feedback to plug into a few tested approaches for enhancing your advertisements, emails, and sales letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This implies that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim likewise makes you an unique promise. You can ask for a refund and you do not have to send the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio version will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the ideal stories that will motivate your audience, no matter what you offer.
sales story secrets.
When you’re ready to get even more extensive with discovering copywriting secrets for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single strategy in Copywriting Secrets.
What I understand for sure, though, is that each time I take a seat to compose any of my marketing products, sales pages, advertisements, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I end up being a master copywriter. What about you?