Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only read headings.
Visitors to your site just checked out 20% of the material you write.
Individuals just check out the very first 2 words on a line– normally, they miss out on the third word.
It’s numbers like this that make you think you ought to hire a copywriter.
Then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, acquire more exposure, draw in more leads, make more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really need to make sales is excellent sales copy” (lies).
75% of visitors to a site take note of the total quality of the copy, though, and they’ll prevent working with a business that doesn’t have tidy and expert copy.
Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter understands what works. They only learn what works after they go through some trial and error, acquire some real data around where clients are leaving and where they’re investing the most time, and improve the copy based on the outcomes.
If they don’t understand what works, how can they assist you make more sales?
All you need are:
Copy solutions that assist you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your perfect clients are, what their biggest “pains” are, and where they presently live.
Particular, reliable, and consistent “power” words that harness effective, mental and emotional triggers that guide people to purchase your services and products.
And that’s exactly what Copywriting Secrets, a effective and fundamental book for anybody who wishes to generate income using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to motivating individuals to purchase, it’s a testimony to the power of words. It’s likewise a clear acknowledgement of just how crucial material marketing has actually ended up being when you require to sell anything online.
Many people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
However copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you ought to be communicating details to your leads at a third-grade reading level.
That indicates you worth your potential customers’ time and you wish to provide access to your deal as clearly and strategically as possible.
Now, the “technique” part of copywriting secrets comes from knowing which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a client from being unaware about how to fix an issue to completely gung-ho about your option.
But, in my experience, copywriting is simpler: It’s like being somebody’s buddy and their worst enemy all on one page.
Think of it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you start off explaining your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a really unpleasant mirror.
Then, utilizing words, you continue to poke them everywhere it hurts. Gradually, they remember why they need to alter, do something about it, or simply make a various choice.
And after that, you’re their best friend. You provide them a solution that in fact works, without being aggressive, scammy, or salesy.
Now, many entrepreneurs will tell you that what they want is for quality leads to open their wallets and buy. But the fact is that copywriting has to do with trading something even more valuable.
Something that’s almost a scarce resource.
With so many solutions, offers, chances, services, and items, the only possible method for your readers and prospects to trust you, purchase from you, and stay devoted to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everyone can utilize a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking beautiful was part of copywriting secrets. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “compose excellent copy.”.
Other than that whenever you try, your words stop working to encourage anyone to purchase– except perhaps your mom and a couple of faithful buddies.
However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of structure blocks, you are putting the building obstructs together, and then you are putting them in certain structures.
Does this noise familiar?
If not, checked out that quote once again.
Think of another idea in marketing that depends on tactical placement, building blocks, and the logical, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to do something about it in such a smooth and natural method, your potential customers will not even realize they’re being encouraged.
Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he understands his lane or area of proficiency depends on helping business owners make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his credentials:.
He’s the creator and owner of a direct response marketing company.
He dedicates numerous hours every year to training individually entrepreneur in the Funnel Scripts neighborhood.
He’s a very popular author who has been operating online since he initially started selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched numerous deals for his own items and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting knowledge.
Best of all, he utilized his self-taught copywriting skills to make millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
If this isn’t the best guy to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the complete review, I want to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your deal to produce high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
And that can save you a huge quantity of time. It’s the ideal option to producing or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
They may seem comparable since Jim Edwards dealt with both– but that should simply demonstrate how powerful his capability as a copy creator really is.
The Copywriting Secrets book, on the other hand, will give you everything you require to tailor, fine-tune, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “secrets” to convincing individuals– and, frequently, you need to use a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights interact so you can use the formulas to develop persuasion over time. Some examples in the book include:.
The “Love me. Hate me. There’s no money in the middle!” technique. Your words should generate really strong feelings from people and force them to decide about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each prospect, which is best for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly convince consumers to purchase choice, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words consumers use to explain what they wish to buy (page 104).
8 specific locations online that will show you the specific triggers inspiring your potential customers and getting them to invest their cash. You can utilize this to position your own item, service, training, software application (page 69-71).
How to rapidly put together the “building blocks” of sales copy that create a “little city of desire” for your consumers and prospects (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer amount of info Jim Edwards crams in a mere book.
I’ve broken down his deliverables into 5 standard sections. I’ll quickly summarize what you should expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of content you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that excellent copywriting leaves clues. This section reveals formulas and templates for sales, e-mails, and ads letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through sales, emails, and advertisements letters? And the best way to do that through copywriting is to use 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while secretly finding out the fact? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to give your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Typically, you can utilize information to guide your choices.
However you can likewise utilize the feedback to plug into a few tested techniques for improving your advertisements, sales, and e-mails letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This indicates that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
However, Jim likewise makes you an unique pledge. You can ask for a refund and you don’t have to send the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the original deal. The audio variation will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will inspire your audience, no matter what you offer.
sales story tricks.
This is the book you want on your side when you’re all set to get even more in-depth with learning copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single technique in Copywriting Secrets.
What I understand for sure, however, is that every time I take a seat to compose any of my marketing materials, sales pages, advertisements, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I become a master copywriter. What about you?