Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals only check out headlines.
Visitors to your site just checked out 20% of the content you write.
People only check out the first two words on a line– usually, they miss out on the third word.
It’s numbers like this that make you think you should hire a copywriter.
But then you find out about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, acquire more exposure, bring in more leads, earn more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually require to make sales is fantastic sales copy” (lies).
75% of visitors to a site take note of the overall quality of the copy, however, and they’ll prevent doing business with a business that doesn’t have clean and professional copy.
Truths like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No novice copywriter understands what works. They only learn what works after they go through some trial and error, gain some genuine data around where consumers are leaving and where they’re spending the most time, and fine-tune the copy based on the outcomes.
So if they do not understand what works, how can they help you make more sales?
All you require are:
Copy formulas that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your perfect clients are, what their biggest “discomforts” are, and where they currently live.
Particular, reputable, and constant “power” words that harness powerful, psychological and emotional triggers that guide people to buy your services and items.
And that’s precisely what Copywriting Secrets, a effective and fundamental book for anybody who wants to earn money using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to motivating people to buy, it’s a testament to the power of words. It’s also a clear acknowledgement of just how essential content marketing has ended up being when you need to offer anything online.
The majority of people hear “copywriting” and they think they’re talking to somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you need to be interacting details to your leads at a third-grade reading level.
That suggests you worth your prospects’ time and you want to give them access to your deal as plainly and strategically as possible.
Now, the “technique” part of copywriting secrets originates from understanding which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a customer from being unaware about how to resolve an issue to completely gung-ho about your service.
However, in my experience, copywriting is simpler: It’s like being somebody’s friend and their worst enemy all on one page.
Think about it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start off explaining your reader’s deepest, darkest, most prevalent pain to them. You hold up a really undesirable mirror.
Utilizing words, you continue to poke them everywhere it injures. Slowly, they remember why they need to change, do something about it, or just make a various decision.
And then, you’re their best friend. You offer them an option that actually works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will tell you that what they desire is for quality results in open their wallets and purchase. However the reality is that copywriting has to do with trading something much more important.
Something that’s nearly a limited resource.
With many services, deals, opportunities, items, and services, the only possible way for your readers and prospects to trust you, purchase from you, and stay faithful to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everybody can utilize a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking gorgeous belonged to copywriting tricks. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “compose fantastic copy.”.
Other than that every time you attempt, your words stop working to convince anyone to purchase– other than perhaps your mom and a couple of faithful buddies.
The book shares with you the greatest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of structure blocks, you are putting the building obstructs together, and then you are putting them in particular structures.
Does this sound familiar?
If not, read that quote again.
Think of another concept in marketing that relies on tactical positioning, foundation, and the logical, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to act in such a natural and seamless method, your potential customers will not even realize they’re being encouraged.
Hint: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is wise– he understands his lane or location of proficiency depends on helping business owners make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his credentials:.
He’s the founder and owner of a direct reaction marketing company.
He commits hundreds of hours every year to training individually company owner in the Funnel Scripts community.
He’s a very popular author who has been running online since he initially started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released numerous offers for his own products and those of others utilizing sales letters that have produced him $2.5 million and $3 million in income.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.
Best of all, he used his self-taught copywriting abilities to make millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
So if this isn’t the ideal person to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and information of your deal to create high-converting copy for your funnels, ads, blogs, email newsletters, and more.
And that can conserve you an enormous amount of time. It’s the perfect alternative to creating or keeping an in-house copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
Since Jim Edwards worked on both– but that should simply demonstrate how powerful his capability as a copy developer genuinely is, they may appear similar.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to customize, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “tricks” to persuading individuals– and, typically, you need to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights work together so you can utilize the formulas to construct persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words must elicit extremely strong feelings from people and force them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Discover how to make more on each possibility, which is ideal for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly persuade customers to make a purchase choice, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words customers utilize to explain what they wish to buy (page 104).
8 particular locations online that will show you the precise triggers motivating your prospective consumers and getting them to invest their money. You can utilize this to place your own item, service, coaching, software application (page 69-71).
How to quickly assemble the “building blocks” of sales copy that create a “little city of desire” for your customers and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of info Jim Edwards packs in a mere book.
I’ve broken down his deliverables into five standard areas. I’ll rapidly summarize what you must anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that excellent copywriting leaves hints. This area exposes formulas and templates for advertisements, e-mails, and sales letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through advertisements, sales, and emails letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll purchase much faster. And the very best method to do that through copywriting is to use 4 basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist individuals to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while covertly finding out the fact? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to provide your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Frequently, you can utilize data to assist your decisions.
However you can likewise use the feedback to plug into a few tested methods for enhancing your sales, e-mails, and advertisements letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you an unique pledge. If you don’t like it, you can request for a refund and you don’t need to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the initial deal. The audio version will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the ideal stories that will encourage your audience, no matter what you offer.
sales story tricks.
When you’re all set to get even more thorough with finding out copywriting secrets for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every strategy in Copywriting Secrets.
What I know for sure, though, is that every time I sit down to compose any of my marketing materials, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I end up being a master copywriter. What about you?