Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people just check out headlines.
Visitors to your site only read 20% of the content you write.
People just read the very first two words on a line– normally, they miss out on the 3rd word.
It’s numbers like this that make you believe you should hire a copywriter.
Then you find out about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, acquire more presence, attract more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly require to make sales is great sales copy” (lies).
75% of visitors to a site take note of the general quality of the copy, however, and they’ll avoid doing business with a company that does not have tidy and professional copy.
Facts like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No novice copywriter understands what works. They just find out what works after they go through some experimentation, get some real information around where consumers are leaving and where they’re spending the most time, and refine the copy based on the results.
If they don’t know what works, how can they help you make more sales?
All you need are:
Copy solutions that assist you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your perfect consumers are, what their greatest “discomforts” are, and where they currently live.
Specific, reliable, and constant “power” words that harness effective, psychological and psychological triggers that guide individuals to purchase your services and items.
Which’s exactly what Copywriting Secrets, a fundamental and effective book for anybody who wants to make money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it pertains to inspiring people to purchase. It’s likewise a clear recognition of just how important content marketing has ended up being when you need to sell anything online.
The majority of people hear “copywriting” and they think they’re speaking to somebody who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you should be communicating information to your leads at a third-grade reading level.
That indicates you value your prospects’ time and you want to provide access to your deal as clearly and tactically as possible.
Now, the “method” part of copywriting secrets originates from knowing which buttons to push when you’re writing advertisement copy or how to tell a sales story that guides a consumer from being unaware about how to fix an issue to absolutely gung-ho about your option.
But, in my experience, copywriting is simpler: It’s like being someone’s best friend and their worst enemy all on one page.
Consider it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you begin explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up an extremely unpleasant mirror.
Using words, you continue to poke them everywhere it harms. Gradually, they remember why they require to alter, act, or just make a various decision.
And after that, you’re their friend. You provide them a solution that really works, without being aggressive, scammy, or salesy.
Now, lots of entrepreneurs will tell you that what they want is for quality leads to open their wallets and purchase. But the truth is that copywriting is about trading something even more important.
Something that’s practically a limited resource.
With so many options, offers, items, opportunities, and services, the only possible method for your readers and prospects to trust you, purchase from you, and remain devoted to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everyone can use a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking beautiful became part of copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
Most copywriting books try to teach you how to “write fantastic copy.”.
Other than that every time you attempt, your words stop working to encourage anybody to buy– except maybe your mother and a couple of devoted pals.
But the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in particular structures.
Does this noise familiar?
If not, checked out that quote once again.
Think of another concept in marketing that depends on tactical positioning, foundation, and the sensible, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy abilities go together. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to take action in such a seamless and natural way, your prospects won’t even realize they’re being encouraged.
Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he understands his lane or location of proficiency depends on helping entrepreneurs make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his qualifications:.
He’s the founder and owner of a direct reaction marketing firm.
He commits hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been operating online considering that he first started selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced multiple offers for his own products and those of others using sales letters that have created him $2.5 million and $3 million in income.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.
Best of all, he used his self-taught copywriting skills to make millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
If this isn’t the ideal man to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete evaluation, I wish to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and details of your deal to produce high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
Which can conserve you a massive quantity of time. It’s the best alternative to producing or keeping an internal copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
Since Jim Edwards worked on both– but that need to simply show how effective his ability as a copy creator truly is, they may seem similar.
The Copywriting Secrets book, on the other hand, will give you everything you require to customize, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “tricks” to convincing individuals– and, typically, you need to employ a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks work together so you can utilize the formulas to build persuasion over time. Some examples in the book consist of:.
The “Love me. Your words ought to elicit extremely strong feelings from people and require them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Discover how to make more on each prospect, which is best for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a method so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly persuade clients to buy decision, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and find the “magic” words customers use to explain what they want to buy (page 104).
8 specific places online that will show you the exact triggers encouraging your prospective consumers and getting them to invest their cash. You can use this to place your own item, service, coaching, software (page 69-71).
How to rapidly put together the “foundation” of sales copy that develop a “little city of desire” for your customers and potential customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
It gets sort of overwhelming reading about the sheer amount of info Jim Edwards packs in a mere book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 fundamental sections. I’ll rapidly summarize what you should anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that great copywriting leaves clues. This section exposes solutions and design templates for emails, advertisements, and sales letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through emails, sales, and advertisements letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll purchase quicker. And the best way to do that through copywriting is to utilize four standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that one of the very best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while covertly determining the reality? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to offer your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this area in the Copywriting Secrets book. Copywriting is only as great as the amount of tweaking and refining you do.
However you can also use the feedback to plug into a few tested approaches for enhancing your sales, emails, and advertisements letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Nevertheless, Jim also makes you a special pledge. If you don’t like it, you can request for a refund and you do not need to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original offer. The audio version will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the ideal stories that will encourage your audience, no matter what you sell.
sales story tricks.
When you’re ready to get even more in-depth with finding out copywriting tricks for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every method in Copywriting Secrets.
What I know for sure, though, is that each time I sit down to compose any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?