Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals only check out headings.
Visitors to your website only read 20% of the material you compose.
People just read the very first 2 words on a line– generally, they miss out on the third word.
It’s numbers like this that make you believe you must work with a copywriter.
However then you find out about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, gain more visibility, bring in more leads, earn more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is excellent sales copy” (lies).
75% of visitors to a site focus on the overall quality of the copy, however, and they’ll prevent doing business with a company that does not have professional and clean copy.
Realities like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter knows what works. They only discover what works after they go through some experimentation, acquire some genuine information around where clients are leaving and where they’re spending the most time, and refine the copy based upon the results.
So if they don’t know what works, how can they assist you make more sales?
All you require are:
Copy solutions that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.
A precise understanding of who your perfect customers are, what their greatest “discomforts” are, and where they currently live.
Particular, trusted, and consistent “power” words that harness effective, mental and psychological triggers that guide people to buy your services and items.
And that’s exactly what Copywriting Secrets, a effective and fundamental book for anybody who wishes to generate income using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can utilize Copywriting Secrets.
It’s a testament to the power of words when it concerns encouraging individuals to buy. It’s also a clear recognition of simply how crucial content marketing has become when you need to sell anything online.
The majority of people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.
However copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you must be communicating details to your leads at a third-grade reading level.
That implies you worth your prospects’ time and you wish to give them access to your offer as plainly and strategically as possible.
Now, the “method” part of copywriting tricks originates from understanding which buttons to push when you’re composing ad copy or how to inform a sales story that guides a consumer from being unaware about how to solve a problem to absolutely gung-ho about your service.
However, in my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst opponent all on one page.
Think about it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start explaining your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a really undesirable mirror.
Then, using words, you continue to poke them everywhere it injures. Slowly, they keep in mind why they need to change, do something about it, or merely make a different decision.
And then, you’re their best friend. You provide them a solution that really works, without being aggressive, scammy, or salesy.
Now, many entrepreneurs will tell you that what they desire is for quality leads to open their wallets and purchase. However the reality is that copywriting is about trading something even more valuable.
Something that’s nearly a limited resource.
And that’s attention.
With numerous services, deals, products, services, and opportunities, the only possible way for your readers and potential customers to trust you, purchase from you, and stay loyal to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everyone can utilize a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the very formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking beautiful belonged to copywriting secrets. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Make more subscribers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “write excellent copy.”.
Except that each time you try, your words stop working to convince anyone to purchase– except possibly your mommy and a few devoted pals.
But the book show you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in specific structures.
Does this noise familiar?
If not, checked out that quote again.
Think about another principle in marketing that relies on tactical placement, building blocks, and the sensible, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to take action in such a natural and seamless way, your potential customers won’t even recognize they’re being persuaded.
Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he knows his lane or location of know-how lies in helping business owners make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his credentials:.
He’s the creator and owner of a direct action marketing firm.
He dedicates numerous hours every year to coaching individually business owners in the Funnel Scripts community.
He’s a very popular author who has been running online because he initially started selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released numerous offers for his own products and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.
Best of all, he utilized his self-taught copywriting abilities to earn millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
If this isn’t the best guy to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the complete review, I wish to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and information of your offer to create high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
And that can conserve you an enormous quantity of time. It’s the perfect alternative to developing or keeping an internal copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
Since Jim Edwards worked on both– however that need to just demonstrate how powerful his ability as a copy creator truly is, they may seem similar.
The Copywriting Secrets book, on the other hand, will provide you everything you require to tailor, fine-tune, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are numerous “tricks” to convincing people– and, typically, you have to utilize a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights interact so you can utilize the formulas to construct persuasion over time. Some examples in the book include:.
The “Love me. Your words should elicit very strong emotions from individuals and force them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each possibility, which is perfect for a sales funnel, using the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to instantly convince clients to make a purchase decision, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your client and find the “magic” words consumers utilize to explain what they wish to buy (page 104).
8 particular places online that will reveal you the precise triggers encouraging your potential clients and getting them to spend their cash. You can use this to place your own item, service, training, software (page 69-71).
How to quickly assemble the “building blocks” of sales copy that create a “little city of desire” for your prospects and customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).
It gets sort of overwhelming reading about the sheer quantity of information Jim Edwards packs in a simple book when you check out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five standard areas. I’ll quickly summarize what you must expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of content you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not just that great copywriting leaves ideas. It’s that fantastic copy can constantly be plugged in and “constructed” utilizing solutions– and these work no matter what you offer. This area exposes solutions and design templates for advertisements, sales, and e-mails letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through emails, ads, and sales letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase faster. And the very best method to do that through copywriting is to use four fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide people to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that one of the very best copywriting tricks is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while privately finding out the truth? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to give your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Typically, you can use data to direct your decisions.
You can likewise utilize the feedback to plug into a couple of proven methods for improving your e-mails, ads, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Nevertheless, Jim also makes you a special promise. If you do not like it, you can request a refund and you do not have to send out the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original offer. The audio version will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the ideal stories that will motivate your audience, no matter what you offer.
sales story secrets.
When you’re prepared to get even more in-depth with learning copywriting secrets for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every single strategy in Copywriting Secrets.
What I know for sure, though, is that whenever I take a seat to write any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I become a master copywriter. What about you?