Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just read headings.
Visitors to your website only read 20% of the content you compose.
Individuals only check out the very first 2 words on a line– usually, they miss out on the third word.
It’s numbers like this that make you believe you ought to hire a copywriter.
Then you discover about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, gain more presence, bring in more leads, earn more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly need to make sales is fantastic sales copy” (lies).
75% of visitors to a website focus on the total quality of the copy, though, and they’ll avoid working with a company that does not have tidy and expert copy.
Facts like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter understands what works. They only learn what works after they go through some trial and error, get some real information around where customers are leaving and where they’re investing the most time, and fine-tune the copy based on the outcomes.
If they do not understand what works, how can they assist you make more sales?
All you require are:
Copy solutions that assist you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your ideal customers are, what their biggest “discomforts” are, and where they currently live.
Specific, trustworthy, and consistent “power” words that harness effective, mental and emotional triggers that assist people to purchase your products and services.
Which’s precisely what Copywriting Secrets, a basic and powerful book for anybody who wants to earn money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to encouraging people to buy, it’s a testimony to the power of words. It’s also a clear recognition of just how important material marketing has actually become when you require to sell anything online.
The majority of people hear “copywriting” and they believe they’re talking with someone who practices copyright law.
But copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you need to be interacting details to your leads at a third-grade reading level.
That implies you value your potential customers’ time and you wish to give them access to your offer as plainly and tactically as possible.
Now, the “technique” part of copywriting secrets comes from knowing which buttons to push when you’re writing ad copy or how to tell a sales story that guides a client from being uninformed about how to resolve an issue to completely gung-ho about your option.
But, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst enemy all on one page.
Think of it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you start explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up a really undesirable mirror.
Then, utilizing words, you continue to poke them all over it injures. Gradually, they remember why they need to change, do something about it, or just make a different choice.
And then, you’re their friend. You provide them a service that really works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will tell you that what they want is for quality leads to open their wallets and purchase. The reality is that copywriting is about trading something far more important.
Something that’s nearly a limited resource.
And that’s attention.
With many services, offers, items, chances, and services, the only possible way for your prospects and readers to trust you, buy from you, and stay loyal to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everybody can utilize a reputable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking gorgeous was part of copywriting secrets. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Attract more leads,.
Earn more subscribers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “compose great copy.”.
Other than that whenever you attempt, your words stop working to encourage anybody to buy– other than perhaps your mama and a few faithful good friends.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures. [Your words are] building a little city of desire for your individual to come and live in.”.
Does this sound familiar?
If not, read that quote once again.
Think of another principle in marketing that counts on tactical placement, building blocks, and the logical, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to do something about it in such a smooth and natural way, your potential customers won’t even realize they’re being encouraged.
Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is wise– he understands his lane or location of proficiency lies in helping entrepreneurs make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his qualifications:.
He’s the founder and owner of a direct reaction marketing firm.
He dedicates hundreds of hours every year to training one-on-one entrepreneur in the Funnel Scripts neighborhood.
He’s a best-selling author who has been running online considering that he initially started selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced multiple deals for his own items and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.
Best of all, he utilized his self-taught copywriting abilities to earn millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
If this isn’t the ideal man to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete review, I want to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and details of your deal to produce high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
Which can save you a massive amount of time. It’s the best option to keeping an in-house copywriter or producing copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
Due to the fact that Jim Edwards worked on both– but that need to just demonstrate how effective his capability as a copy developer genuinely is, they might appear similar.
The Copywriting Secrets book, on the other hand, will offer you whatever you require to customize, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to persuading individuals– and, frequently, you need to employ a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights work together so you can use the formulas to build persuasion gradually. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no money in the center!” method. Your words need to generate extremely strong feelings from people and require them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Learn how to make more on each prospect, which is best for a sales funnel, using the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to instantly persuade customers to purchase decision, utilizing deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words consumers utilize to describe what they wish to buy (page 104).
8 specific locations online that will show you the exact triggers inspiring your possible clients and getting them to spend their cash. You can utilize this to place your own item, service, coaching, software (page 69-71).
How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your prospects and customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
It gets sort of frustrating reading about the sheer amount of details Jim Edwards loads in a mere book when you examine out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 fundamental areas. I’ll quickly summarize what you should anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not just that fantastic copywriting leaves ideas. It’s that terrific copy can constantly be plugged in and “constructed” utilizing formulas– and these work no matter what you offer. This area exposes formulas and templates for sales, e-mails, and ads letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through sales, emails, and ads letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll buy much faster. And the very best method to do that through copywriting is to utilize 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while secretly figuring out the fact? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to offer your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. Copywriting is only as good as the amount of tweaking and refining you do.
But you can likewise use the feedback to plug into a few proven methods for improving your sales, ads, and e-mails letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim also makes you a distinct pledge. If you don’t like it, you can request a refund and you do not need to send the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the initial deal. The audio version will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will inspire your audience, no matter what you sell.
sales story secrets.
This is the book you desire in your corner when you’re all set to get back at more in-depth with learning copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single strategy in Copywriting Secrets.
What I know for sure, though, is that each time I sit down to write any of my marketing materials, sales pages, ads, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I become a master copywriter. What about you?