Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just read headings.
Visitors to your website just checked out 20% of the content you write.
Individuals just read the first 2 words on a line– typically, they miss out on the 3rd word.
It’s numbers like this that make you think you must work with a copywriter.
Then you find out about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, get more visibility, attract more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is excellent sales copy” (lies).
75% of visitors to a site focus on the total quality of the copy, though, and they’ll avoid working with a company that does not have professional and tidy copy.
Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter understands what works. They only learn what works after they go through some experimentation, get some genuine information around where consumers are leaving and where they’re investing the most time, and improve the copy based upon the results.
If they don’t understand what works, how can they help you make more sales?
All you require are:
Copy solutions that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.
A specific understanding of who your ideal consumers are, what their biggest “pains” are, and where they currently live.
Particular, trustworthy, and consistent “power” words that harness powerful, psychological and emotional triggers that assist individuals to buy your services and items.
Which’s precisely what Copywriting Secrets, a powerful and basic book for anybody who wants to make money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can use Copywriting Secrets.
When it comes to inspiring people to buy, it’s a testament to the power of words. When you require to offer anything online, it’s likewise a clear acknowledgement of simply how crucial material marketing has actually become.
Many people hear “copywriting” and they think they’re talking to somebody who practices copyright law.
Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you should be interacting info to your leads at a third-grade reading level.
That implies you worth your prospects’ time and you want to provide access to your offer as clearly and strategically as possible.
Now, the “strategy” part of copywriting tricks originates from understanding which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a customer from being unaware about how to fix an issue to completely gung-ho about your option.
In my experience, copywriting is easier: It’s like being someone’s best pal and their worst enemy all on one page.
Consider it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you begin explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a very undesirable mirror.
Utilizing words, you continue to poke them everywhere it harms. Gradually, they remember why they require to change, act, or just make a different decision.
And then, you’re their buddy. You offer them a service that actually works, without being pushy, scammy, or salesy.
Now, lots of entrepreneurs will inform you that what they desire is for quality results in open their wallets and buy. But the truth is that copywriting is about trading something even more valuable.
Something that’s almost a limited resource.
And that’s attention.
With a lot of services, offers, products, services, and chances, the only possible way for your prospects and readers to trust you, purchase from you, and remain faithful to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everybody can utilize a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking stunning belonged to copywriting tricks. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
Most copywriting books try to teach you how to “compose fantastic copy.”.
Other than that every time you try, your words stop working to convince anybody to buy– other than maybe your mother and a few loyal friends.
However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of foundation, you are putting the foundation together, and after that you are putting them in particular structures. [Your words are] building a little city of desire for your individual to come and live in.”.
Does this noise familiar?
If not, read that quote again.
Think about another principle in marketing that counts on strategic positioning, foundation, and the rational, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to do something about it in such a natural and smooth method, your potential customers will not even understand they’re being convinced.
Hint: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is wise– he knows his lane or location of knowledge lies in assisting business owners make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his credentials:.
He’s the founder and owner of a direct response marketing firm.
He commits numerous hours every year to training one-on-one company owner in the Funnel Scripts neighborhood.
He’s a best-selling author who has been operating online given that he initially started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched several deals for his own items and those of others using sales letters that have actually produced him $2.5 million and $3 million in income.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.
Most importantly, he utilized his self-taught copywriting abilities to earn millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
So if this isn’t the ideal guy to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete evaluation, I wish to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and information of your offer to develop high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
Which can conserve you a huge amount of time. It’s the ideal alternative to keeping an in-house copywriter or creating copy from scratch.
A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
Since Jim Edwards worked on both– but that ought to just show how effective his ability as a copy developer genuinely is, they may appear similar.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to personalize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “secrets” to persuading individuals– and, typically, you need to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights collaborate so you can utilize the formulas to build persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words need to generate very strong feelings from individuals and require them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Discover how to make more on each possibility, which is ideal for a sales funnel, using the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to quickly convince customers to purchase choice, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words consumers utilize to describe what they wish to buy (page 104).
8 specific places online that will reveal you the exact triggers encouraging your potential clients and getting them to spend their cash. You can utilize this to place your own item, service, coaching, software (page 69-71).
How to quickly put together the “foundation” of sales copy that create a “little city of desire” for your consumers and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large amount of details Jim Edwards crams in a simple book.
I’ve broken down his deliverables into 5 basic sections. I’ll rapidly summarize what you should anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that fantastic copywriting leaves ideas. This section exposes solutions and design templates for ads, emails, and sales letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through emails, advertisements, and sales letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase faster. And the best way to do that through copywriting is to utilize four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct people to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that one of the very best copywriting tricks is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while privately determining the reality? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to give your clients worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this section in the Copywriting Secrets book. Copywriting is just as good as the quantity of tweaking and refining you do.
However you can likewise utilize the feedback to plug into a few proven methods for enhancing your advertisements, e-mails, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
However, Jim also makes you a special promise. If you do not like it, you can ask for a refund and you do not need to send out the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the initial deal. The audio variation will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the ideal stories that will inspire your audience, no matter what you offer.
sales story tricks.
When you’re all set to get even more in-depth with learning copywriting tricks for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single method in Copywriting Secrets.
What I understand for sure, though, is that whenever I sit down to write any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?