Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only read headlines.
Visitors to your website just checked out 20% of the material you compose.
Individuals only read the first two words on a line– usually, they miss the 3rd word.
It’s numbers like this that make you believe you should work with a copywriter.
But then you discover the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, gain more exposure, bring in more leads, make more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really need to make sales is fantastic sales copy” (lies).
75% of visitors to a website take notice of the total quality of the copy, though, and they’ll avoid working with a company that does not have tidy and expert copy.
Facts like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter understands what works. They just discover what works after they go through some trial and error, acquire some genuine data around where clients are leaving and where they’re investing the most time, and improve the copy based upon the outcomes.
So if they don’t know what works, how can they help you make more sales?
All you require are:
Copy solutions that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.
A precise understanding of who your perfect clients are, what their greatest “discomforts” are, and where they currently live.
Specific, trustworthy, and consistent “power” words that harness effective, psychological and psychological triggers that direct individuals to purchase your services and items.
And that’s exactly what Copywriting Secrets, a fundamental and powerful book for anybody who wants to make money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to encouraging people to buy, it’s a testament to the power of words. When you require to offer anything online, it’s likewise a clear acknowledgement of simply how crucial content marketing has become.
Most people hear “copywriting” and they think they’re talking to someone who practices copyright law.
However copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you ought to be interacting details to your leads at a third-grade reading level.
That indicates you worth your potential customers’ time and you want to provide access to your offer as plainly and tactically as possible.
Now, the “method” part of copywriting secrets originates from understanding which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a consumer from being uninformed about how to solve an issue to absolutely gung-ho about your service.
But, in my experience, copywriting is simpler: It’s like being somebody’s buddy and their worst opponent all on one page.
Think of it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up an extremely undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it hurts. Slowly, they keep in mind why they need to change, take action, or simply make a various choice.
And after that, you’re their buddy. You offer them an option that really works, without being aggressive, scammy, or salesy.
Now, lots of entrepreneurs will inform you that what they desire is for quality causes open their wallets and purchase. However the reality is that copywriting is about trading something much more valuable.
Something that’s nearly a scarce resource.
And that’s attention.
With many solutions, deals, services, opportunities, and products, the only possible method for your prospects and readers to trust you, buy from you, and remain faithful to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everybody can use a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking stunning belonged to copywriting secrets. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “write fantastic copy.”.
Except that each time you try, your words stop working to convince anyone to purchase– except possibly your mommy and a couple of loyal pals.
The book shares with you the biggest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of foundation, you are putting the foundation together, and after that you are putting them in specific structures. [Your words are] building a little city of desire for your person to come and live in.”.
Does this sound familiar?
If not, read that quote again.
Consider another principle in marketing that depends on tactical positioning, building blocks, and the sensible, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy skills go together. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to take action in such a natural and smooth way, your prospects won’t even recognize they’re being persuaded.
Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he understands his lane or location of competence depends on assisting business owners make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his qualifications:.
He’s the founder and owner of a direct response marketing company.
He dedicates numerous hours every year to coaching one-on-one entrepreneur in the Funnel Scripts community.
He’s a very popular author who has actually been running online since he initially began offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released several deals for his own items and those of others utilizing sales letters that have produced him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.
Most importantly, he utilized his self-taught copywriting skills to make millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
If this isn’t the right guy to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the full review, I want to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and details of your deal to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
And that can conserve you a massive quantity of time. It’s the ideal alternative to producing or keeping an in-house copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
They might seem similar because Jim Edwards dealt with both– however that must simply demonstrate how powerful his capability as a copy creator truly is.
The Copywriting Secrets book, on the other hand, will offer you everything you require to customize, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “tricks” to convincing individuals– and, often, you have to utilize a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights interact so you can use the formulas to construct persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words ought to generate very strong feelings from individuals and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Discover how to make more on each prospect, which is best for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to immediately persuade customers to make a purchase decision, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words consumers use to explain what they want to buy (page 104).
8 specific locations online that will show you the exact triggers encouraging your possible clients and getting them to invest their money. You can use this to position your own item, service, training, software (page 69-71).
How to quickly assemble the “foundation” of sales copy that create a “little city of desire” for your consumers and prospects (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
It gets sort of overwhelming reading about the sheer amount of information Jim Edwards packs in a simple book when you check out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five basic sections. I’ll rapidly summarize what you need to anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of material you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not simply that great copywriting leaves hints. It’s that excellent copy can always be plugged in and “built” using solutions– and these work no matter what you offer. This section exposes formulas and templates for emails, advertisements, and sales letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through emails, sales, and advertisements letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll buy quicker. And the very best way to do that through copywriting is to utilize 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while covertly finding out the reality? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to offer your clients worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Typically, you can utilize information to assist your decisions.
But you can also use the feedback to plug into a few tested approaches for enhancing your e-mails, ads, and sales letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim also makes you an unique pledge. If you do not like it, you can ask for a refund and you don’t have to send the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the original offer. The audio variation will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will encourage your audience, no matter what you sell.
sales story secrets.
This is the book you desire in your corner when you’re ready to get even more thorough with discovering copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every method in Copywriting Secrets.
What I understand for sure, though, is that whenever I take a seat to write any of my marketing products, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I become a master copywriter. What about you?