Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just check out headings.
Visitors to your site only read 20% of the content you write.
People just read the first 2 words on a line– generally, they miss the 3rd word.
It’s numbers like this that make you believe you need to hire a copywriter.
Then you learn about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, get more visibility, draw in more leads, earn more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really require to make sales is excellent sales copy” (lies).
75% of visitors to a site take notice of the overall quality of the copy, though, and they’ll avoid working with a company that doesn’t have clean and expert copy.
Realities like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No novice copywriter knows what works. They only find out what works after they go through some experimentation, gain some real data around where clients are leaving and where they’re spending the most time, and improve the copy based upon the results.
So if they don’t know what works, how can they help you make more sales?
All you require are:
Copy formulas that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.
An exact understanding of who your ideal clients are, what their biggest “pains” are, and where they currently live.
Particular, reliable, and consistent “power” words that harness effective, psychological and psychological triggers that guide people to buy your services and products.
And that’s exactly what Copywriting Secrets, a effective and basic book for anyone who wants to earn money using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to inspiring people to buy, it’s a testimony to the power of words. It’s also a clear recognition of just how important content marketing has become when you require to offer anything online.
Most people hear “copywriting” and they think they’re talking with someone who practices copyright law.
Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you need to be communicating details to your leads at a third-grade reading level.
That suggests you value your potential customers’ time and you wish to provide access to your offer as plainly and strategically as possible.
Now, the “method” part of copywriting secrets originates from understanding which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a client from being unaware about how to resolve an issue to totally gung-ho about your solution.
In my experience, copywriting is easier: It’s like being somebody’s best pal and their worst enemy all on one page.
Consider it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up an extremely undesirable mirror.
Then, using words, you continue to poke them all over it injures. Slowly, they keep in mind why they need to change, act, or just make a various choice.
And then, you’re their friend. You provide them an option that actually works, without being pushy, scammy, or salesy.
Now, numerous business owners will tell you that what they desire is for quality leads to open their wallets and purchase. But the truth is that copywriting is about trading something far more important.
Something that’s nearly a scarce resource.
And that’s attention.
With a lot of solutions, deals, opportunities, services, and products, the only possible way for your prospects and readers to trust you, purchase from you, and stay loyal to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everybody can utilize a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking beautiful was part of copywriting tricks. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “write terrific copy.”.
Other than that whenever you attempt, your words stop working to encourage anybody to buy– except perhaps your mom and a few faithful good friends.
However the book show you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the foundation together, and then you are putting them in specific structures. [Your words are] building a little city of desire for your person to come and live in.”.
Does this sound familiar?
If not, read that quote again.
Think about another idea in marketing that relies on tactical positioning, building blocks, and the logical, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to take action in such a seamless and natural way, your prospects won’t even understand they’re being convinced.
Tip: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he knows his lane or area of know-how lies in assisting entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his qualifications:.
He’s the founder and owner of a direct response marketing firm.
He dedicates numerous hours every year to training individually company owner in the Funnel Scripts community.
He’s a best-selling author who has been running online since he first began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced several deals for his own products and those of others utilizing sales letters that have produced him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.
Best of all, he utilized his self-taught copywriting abilities to make millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
So if this isn’t the ideal guy to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the full evaluation, I want to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and information of your deal to develop high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
Which can save you a huge quantity of time. It’s the ideal option to keeping an internal copywriter or creating copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
Because Jim Edwards worked on both– however that must simply demonstrate how powerful his ability as a copy developer truly is, they might seem similar.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to tailor, modify, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “secrets” to persuading individuals– and, often, you have to employ a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can utilize the formulas to develop persuasion gradually. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no money in the center!” method. Your words must generate extremely strong feelings from individuals and require them to decide about you personally– it’s one of the most profitable things your copy can do! (page 181).
Discover how to make more on each possibility, which is best for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to instantly convince customers to buy decision, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words consumers utilize to describe what they wish to purchase (page 104).
8 specific locations online that will reveal you the exact triggers inspiring your potential consumers and getting them to spend their cash. You can use this to position your own item, service, training, software application (page 69-71).
How to rapidly put together the “building blocks” of sales copy that create a “little city of desire” for your customers and potential customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of details Jim Edwards packs in a simple book.
I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you should anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the road. It’s not simply that excellent copywriting leaves ideas. It’s that excellent copy can constantly be plugged in and “developed” utilizing formulas– and these work no matter what you offer. This area reveals formulas and design templates for e-mails, advertisements, and sales letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through ads, sales, and e-mails letters? And the best way to do that through copywriting is to use four standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide people to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that among the very best copywriting secrets is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while privately finding out the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to offer your clients worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can use information to direct your decisions.
However you can also utilize the feedback to plug into a couple of tested approaches for enhancing your ads, sales, and e-mails letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim likewise makes you an unique promise. You can ask for a refund and you do not have to send out the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original deal. The audio variation will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the ideal stories that will motivate your audience, no matter what you offer.
sales story secrets.
When you’re prepared to get even more thorough with finding out copywriting tricks for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every single strategy in Copywriting Secrets.
What I know for sure, however, is that whenever I take a seat to compose any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I end up being a master copywriter. What about you?