Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only read headings.
Visitors to your website just read 20% of the material you write.
Individuals just check out the first two words on a line– usually, they miss out on the third word.
It’s numbers like this that make you think you must work with a copywriter.
Then you learn about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, gain more presence, bring in more leads, earn more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually need to make sales is terrific sales copy” (lies).
75% of visitors to a site take notice of the general quality of the copy, though, and they’ll prevent doing business with a business that doesn’t have professional and clean copy.
Facts like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No novice copywriter knows what works. They only discover what works after they go through some trial and error, acquire some real data around where customers are leaving and where they’re spending the most time, and fine-tune the copy based on the outcomes.
So if they don’t understand what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.
An exact understanding of who your perfect consumers are, what their biggest “pains” are, and where they currently live.
Specific, trustworthy, and constant “power” words that harness powerful, emotional and mental triggers that guide individuals to buy your services and items.
Which’s exactly what Copywriting Secrets, a basic and effective book for anyone who wants to generate income utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can use Copywriting Secrets, it’s not an exaggeration.
When it comes to inspiring individuals to buy, it’s a testament to the power of words. When you need to sell anything online, it’s likewise a clear acknowledgement of just how crucial material marketing has actually ended up being.
The majority of people hear “copywriting” and they believe they’re talking to someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you should be interacting details to your leads at a third-grade reading level.
That indicates you worth your prospects’ time and you want to give them access to your deal as plainly and strategically as possible.
Now, the “technique” part of copywriting secrets comes from understanding which buttons to push when you’re composing ad copy or how to inform a sales story that guides a customer from being unaware about how to resolve a problem to completely gung-ho about your solution.
However, in my experience, copywriting is simpler: It’s like being someone’s friend and their worst opponent all on one page.
Consider it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you start explaining your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a really undesirable mirror.
Then, utilizing words, you continue to poke them all over it hurts. Gradually, they keep in mind why they require to alter, do something about it, or just make a various decision.
And then, you’re their friend. You provide them an option that actually works, without being pushy, scammy, or salesy.
Now, many business owners will inform you that what they desire is for quality causes open their wallets and buy. The truth is that copywriting is about trading something far more important.
Something that’s nearly a scarce resource.
With so many services, offers, services, opportunities, and items, the only possible method for your readers and potential customers to trust you, purchase from you, and stay devoted to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everyone can use a reputable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking gorgeous was part of copywriting secrets. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Earn more subscribers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “compose fantastic copy.”.
Except that every time you attempt, your words fail to convince anyone to purchase– except maybe your mommy and a few loyal pals.
But the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of building blocks, you are putting the building blocks together, and after that you are putting them in specific structures. [Your words are] building a little city of desire for your person to come and live in.”.
Does this sound familiar?
If not, read that quote once again.
Think of another principle in marketing that relies on strategic placement, foundation, and the sensible, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy skills go together. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to do something about it in such a seamless and natural way, your potential customers won’t even recognize they’re being persuaded.
Tip: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he understands his lane or area of know-how depends on helping business owners make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct response marketing company.
He devotes numerous hours every year to coaching individually business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has been running online because he initially started offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released several offers for his own items and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.
Most importantly, he utilized his self-taught copywriting abilities to earn millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
If this isn’t the ideal guy to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the complete review, I wish to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and information of your offer to develop high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
Which can conserve you an enormous quantity of time. It’s the perfect option to developing or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
Because Jim Edwards worked on both– but that should just demonstrate how effective his ability as a copy developer really is, they might seem similar.
The Copywriting Secrets book, on the other hand, will give you everything you need to personalize, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are lots of “secrets” to persuading individuals– and, frequently, you need to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets interact so you can utilize the formulas to construct persuasion in time. Some examples in the book include:.
The “Love me. Hate me. There’s no money in the middle!” strategy. Your words should generate really strong emotions from people and require them to decide about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each prospect, which is best for a sales funnel, using the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to instantly convince customers to buy decision, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words clients utilize to explain what they wish to buy (page 104).
8 specific locations online that will reveal you the exact triggers inspiring your potential customers and getting them to spend their cash. You can utilize this to place your own item, service, training, software (page 69-71).
How to rapidly assemble the “foundation” of sales copy that develop a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
It gets sort of overwhelming reading about the sheer quantity of details Jim Edwards packs in a mere book when you inspect out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five fundamental sections. I’ll quickly summarize what you ought to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that great copywriting leaves ideas. This section reveals formulas and design templates for sales, ads, and e-mails letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through advertisements, e-mails, and sales letters? And the best way to do that through copywriting is to utilize 4 standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct people to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while privately determining the reality? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to provide your consumers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. Copywriting is just as great as the amount of tweaking and refining you do.
But you can also use the feedback to plug into a couple of tested methods for enhancing your advertisements, emails, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This implies that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim likewise makes you a special guarantee. If you don’t like it, you can ask for a refund and you do not need to send out the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the initial deal. The audio variation will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will inspire your audience, no matter what you sell.
sales story secrets.
When you’re prepared to get even more extensive with finding out copywriting secrets for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every single method in Copywriting Secrets.
What I know for sure, however, is that each time I take a seat to write any of my marketing products, sales pages, advertisements, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I end up being a master copywriter. What about you?