Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only check out headlines.
Visitors to your website just checked out 20% of the material you compose.
People just read the first 2 words on a line– typically, they miss out on the third word.
It’s numbers like this that make you believe you should hire a copywriter.
Then you find out about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, acquire more presence, draw in more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly require to make sales is fantastic sales copy” (lies).
75% of visitors to a site take note of the general quality of the copy, though, and they’ll avoid doing business with a business that does not have professional and tidy copy.
Truths like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter understands what works. They only discover what works after they go through some trial and error, acquire some real information around where clients are leaving and where they’re investing the most time, and improve the copy based upon the results.
So if they don’t understand what works, how can they assist you make more sales?
All you need are:
Copy solutions that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect customers are, what their biggest “pains” are, and where they presently live.
Particular, reputable, and constant “power” words that harness powerful, mental and psychological triggers that assist individuals to purchase your services and products.
And that’s exactly what Copywriting Secrets, a fundamental and powerful book for anyone who wishes to generate income using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can utilize Copywriting Secrets.
It’s a testimony to the power of words when it concerns inspiring people to purchase. It’s also a clear recognition of just how essential material marketing has ended up being when you require to offer anything online.
The majority of people hear “copywriting” and they think they’re talking to someone who practices copyright law.
Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you ought to be communicating information to your leads at a third-grade reading level.
That indicates you worth your prospects’ time and you want to provide access to your offer as clearly and strategically as possible.
Now, the “technique” part of copywriting tricks comes from knowing which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a consumer from being uninformed about how to resolve a problem to totally gung-ho about your service.
In my experience, copywriting is simpler: It’s like being somebody’s best buddy and their worst opponent all on one page.
Think of it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start explaining your reader’s deepest, darkest, most prevalent pain to them. You hold up a very unpleasant mirror.
Utilizing words, you continue to poke them everywhere it injures. Gradually, they keep in mind why they need to change, do something about it, or just make a different choice.
And then, you’re their best friend. You provide them a solution that really works, without being aggressive, scammy, or salesy.
Now, many entrepreneurs will tell you that what they want is for quality causes open their wallets and purchase. The fact is that copywriting is about trading something far more valuable.
Something that’s almost a limited resource.
And that’s attention.
With numerous options, deals, items, services, and opportunities, the only possible way for your potential customers and readers to trust you, buy from you, and stay faithful to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everybody can use a trusted method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking gorgeous belonged to copywriting tricks. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Make more customers, and.
Land more sales online.
Many copywriting books try to teach you how to “compose terrific copy.”.
Other than that each time you try, your words fail to convince anybody to purchase– other than possibly your mama and a few devoted pals.
The book shares with you the biggest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the foundation together, and after that you are putting them in particular structures. [Your words are] constructing a little city of desire for your person to live and come in.”.
Does this noise familiar?
If not, checked out that quote again.
Think of another concept in marketing that depends on strategic placement, foundation, and the rational, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy skills go together. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to act in such a natural and smooth way, your prospects will not even realize they’re being encouraged.
Tip: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he understands his lane or area of expertise lies in helping business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his credentials:.
He’s the founder and owner of a direct reaction marketing company.
He dedicates numerous hours every year to training individually business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has been operating online given that he first started selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched several offers for his own products and those of others using sales letters that have generated him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting competence.
Best of all, he utilized his self-taught copywriting abilities to earn millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
If this isn’t the right person to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the full review, I wish to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and details of your offer to develop high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
And that can conserve you a huge amount of time. It’s the best option to creating or keeping an in-house copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
They may appear similar because Jim Edwards dealt with both– however that ought to just show how effective his ability as a copy creator genuinely is.
The Copywriting Secrets book, on the other hand, will give you everything you require to personalize, modify, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “secrets” to convincing people– and, typically, you need to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights work together so you can use the formulas to construct persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words should elicit really strong feelings from people and force them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each prospect, which is perfect for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly convince consumers to buy choice, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and find the “magic” words clients use to explain what they wish to purchase (page 104).
8 particular places online that will show you the exact triggers motivating your potential clients and getting them to spend their cash. You can use this to position your own product, service, coaching, software (page 69-71).
How to quickly put together the “foundation” of sales copy that produce a “little city of desire” for your customers and prospects (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of overwhelming reading about the large amount of information Jim Edwards loads in a simple book when you inspect out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 standard sections. I’ll quickly summarize what you should expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not just that terrific copywriting leaves clues. It’s that fantastic copy can always be plugged in and “built” using formulas– and these work no matter what you offer. This section exposes solutions and templates for advertisements, e-mails, and sales letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through advertisements, sales, and emails letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll purchase much faster. And the very best method to do that through copywriting is to use 4 basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct people to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that among the best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while privately finding out the truth? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to offer your consumers value and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can utilize information to assist your decisions.
You can also use the feedback to plug into a couple of tested methods for enhancing your e-mails, sales, and advertisements letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim likewise makes you an unique guarantee. If you don’t like it, you can request for a refund and you don’t have to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial deal. The audio version will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the best stories that will inspire your audience, no matter what you offer.
sales story tricks.
This is the book you want on your side when you’re all set to get even more thorough with discovering copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single strategy in Copywriting Secrets.
What I understand for sure, though, is that each time I sit down to write any of my marketing products, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?